What's exactly is "Guerilla Marketing"? And does it produce results?
Good Day Ken R. Abell
Its funny you use that term 'Guerilla Marketing.' Months back people were talking about something I came to think of as "guerilla blogging." I am referring to the various sorts of infiltrators we are all familiar with.
There's the folks who relentlessly post those call girls advertisements.
There's the people who joined two days ago, has no hubs and yet somehow managed to get one hundred followers, or something like that.
There's the infiltrators who swoop in here like vultures with little intention of becoming part of the HubPages community. There are clearly here to promote other websites and blogs.
I don't know if you and I are thinking of the same thing, Ken R. Abell. But if we are, then I would say that such "marketing" does produce results because people keep doing it. So I suppose these maneuvers have some "positive" effect for them.
Guerilla Marketing is just a term some marketer coined in order to sell a product on Clickbank. You can replace "Guerilla" with "Underground, Black Hat, Super Secret, Mystery" or anything else you want.
Guerrilla marketing is a type of nontraditional marketing that normally you do not have to pay for. Limitation to this type of marketing is " SKY IS LIMIT for options"
You can give away free lessons, guest passes, information tear- off sheets, lead boxes,referrals, etc
Advantage of guerrilla marketing are;
- low cost
- huge number of potential clients
- unlimited ideas
- prospect may understand negative approach
- opinions require follow ups
This is just basic points . I can go on and on on this type of marketing, as I use my self :-)
"Guerilla Marketing" is a term coined by the prolific author & marketing strategist, Jay Conrad Levinson.
It refers to low-cost, high-impact marketing strategies that you can use, which may require you getting your hands dirty, down in the trenches... so to speak.
Does it produce results? Yes, just like anything else, if properly applied. He has tons of books on "Guerilla Marketing" for XYZ or ABC.... whatever specific topic or industry you are in: Home Business, for Consultants, with Technology, etc.
He has a licensing program for other marketing professionals who want to use his brand and teach his material.
I ran a "Guerilla Marketing" with Social Media bootcamp back in 2009. The results that the participants got varied by the effort they put in to application of what was shared, but overall, "Guerilla Marketing" tactics, when used with intention, get tremendous results. (At minimum, a marketing campaign should return $3 for every $1 spent... We saw client exceed this *many* times over)
Guerilla Marketing is basically using creativity, as opposed to huge marketing budgets as your main weapon. Of course it produces results if done right. When done successfully, it utilizes the oldest, most effective marketing strategy of all.... word-of-mouth.
Guerrilla marketing is pretty simple and complex at the same time. In essence, guerrilla marketing is unconventional and in most cases affordable advertising tactics. Also it is important to note that good guerrilla marketing will not always seem like advertising and when it does it will shock the broca's area of the brain, which is the part of the brain that is responsible for advertising blindness. ( i will post on it soon , i hope ) The goal, here is to either shock the brain into paying attention or go around the defense mechanism.
Example : Let's say you are an accountant imagine advertising with yellow posted. Write something like :
To do: call Ted today, he gave Joe $800 on his tax return, then the phone number. ( you can even write a bit of grocery or other notes on it to make it look natural)Then leave a few at places that look natural like the restaurant, the taxi cab, the store in a changing room ( the posted fell out of your pocket)The goal is to make it look natural. Now you can't have 10,000 posted but try it and see the results. If you are strategic about it you will see an increase in business.How much di this tactic cost you ? $10 and a few hours of your time. if you get just 2 phone call from this tactic you would have a positive ROI. Now the tracking process can be a bit complex , but if you are interested I'm a marketing consultant so get in touch with me.
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