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Really look for ways to market our franchise. What are the most cost effective ways? Thanks for...
the help.ChadMyLoopCard Golf Marketing Franchise
There are a lot of great, cheap (or free) ways to market your small business or franchise. Try some of these tips:
-Participate in online forums. This is one of many ways to get prospective buyers aware of your business. Provide advice to business forums and you may be able to position yourself as an expert on the topic. Forums usually allow you to use email signatures with links back to your business website.
-Host an event and invite media. It doesn’t really matter what type of event your small business holds, just inform the media of your event and invite them to attend.
-Write a letter to the editor. Letters to the editor end up published much more often than press releases do so considering writing one that involves some aspect of your business to get your name out there.
-Write articles. Whether it is online through the company blog or offline as a guest writer, putting your articles out there will give your business credibility.
-Hold contests or events. If done well, this marketing technique can provide your business with tons of publicity.
-Allow online reviews. Online reviews build your brand’s reputation and attracts new customers through review sites such as Yelp or Viewpoints.
-Utilize social media. Start a blog or a Twitter to increase your web traffic.
-Evoke emotions. Your audience is more likely to remember your product if you get a rise out of them. A good example is the Maxwell Coffee optimism campaign.
-Get involved in the community. Volunteer to teach a seminar on your field of expertise or sponsor a local sports team. Your business will gain free exposure through the event.
-Guest blogging. Find a site that your customers visit and write a guest post in exchange for a link and your name. This will bring more web traffic your way.
-Enter a business award competition. Regardless this will bring some attention to your business and if you win your reputation and sales will definitely increase.
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