What is brand switching?

  1. profile image49
    neehcasposted 6 years ago

    What is brand switching?

    its a question of my study

  2. gogetter profile image60
    gogetterposted 6 years ago

    Brand switching is when a loyal customer moves from one brand to another brand.  There can be many reasons for this, and should be investigated if a large number of customers leaving.  The most common reason for brand switching are bad service, price promotions from the other brand, or changes in quality.