How important is it for retailers to show their prices clearly in order to make

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   Linda Blissposted 13 years ago

   How important is it for retailers to show their prices clearly in order to make sales?
   
   In other words, if you walk into a small shop and there are no price tags on any of the products - what do you do? Would you bother asking about all the products you're interested in, or just leave it and walk out?

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   Inventuristposted 13 years ago

   I think you have almost answered your own question - what do you do? What you do is probably what a large number of people do, walk out and forget about it. Few people have the attitude that it doesn't matter what something costs. A lot of people what the ability to compare without pressure to make a decision. Most people want good value for their hard earned dollars. Playing games like this usually means the prices aren't competitive or they get more out of you by gaining other information - such as logging in to get the price, now they have you logged in and can hit you with other things to sell you. Personally, if they can't show me the price up front and don't have a good reason otherwise, I forget them and move on!

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   Linda Blissposted 13 years ago

   Thank you for your input - I know what I would do too! )
   
   But I'm really honestly interested in what people think here as I'm trying to prove a point with a friend who owns a retail shop so please keep the answers coming! )

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   charmike4posted 13 years ago

   One of the steps of a retail shop and team is to put on the operations 'hat' to make sure that the business is ready to sell.  This includes having stock and pricing it. Nothing fustrates me more than no pricing or a pricing label that doesn't relate to the product - I sometimes ask the staff whether that product is free, but usually I walk out. 
   
   One experience that I had at a local discount department store was when I bought a Ben 10 toy for a birthday party my son was attending. On the shelf the price was $24.95 but when we went through the checkout it was $69.  I queried this and they checked the aisle - the product had been merchandised in the work area with the wrong pricing.  They honoured the $24.95.

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   hoteltravelposted 13 years ago

   Value for money has never been as important to buyers as now. Price tags make things easier for all concerned. In their absence, if shop assistant is attentive and helpful, I will continue shopping. Otherwise, I am left with no option. I will walk out.

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   soconfidentposted 13 years ago

   Very important, no one likes surprises when it comes to money, also hiding the cost can waste you and the customers time

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   mothsongposted 13 years ago

   Personally I would be put off making a purchase if I could not easily find a price tag. The only situation where I would consider asking about the item I was interested in would be if there were no other shops open that sold the same product and I needed it urgently.

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   Edwin Brownposted 13 years ago

   I guess I am like most people.  No tags is a definite turn-off. But, if my interest in something is high enough, I think I would swallow my pride and ask for the price  -- and ask why the price wasn't posted.

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   Ruby H Roseposted 13 years ago

   It is very important!  Shoppers love discount racks clearly marked.  It is fun to find an awesome outfit for an outrageous deal.  Fit and style are important, but if the price isn't right, I won't buy it.  Yes, it is a fine line, from quality merchandise and getting something just because it is cheap, but not having any prices at all seems a little vague.  Honestly, even at garage sales, don't you like kinda having an idea of what it is worth?

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    JamaGeneeposted 13 years ago

    I usually leave it.  In chain stores, if the price of the item isn't on it or displayed nearby, I don't buy it.  I don't like the feeling of being too embarrassed at the checkout to say "Keep it - I won't pay that much" on learning the price is way more than I'd ever pay.  Stores count on that attitude to drive up sales, but don't realize they're *losing* sales, too, by not displaying prices.

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    zsobigposted 11 years ago

    In this article you can read about the not-too-subtle marketing tricks that shops play on us to make us buy more stuff and spend more money in their venues. This is Part II. read more

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