Adopting better to the fast-changing external environment of new markets, regulations, and technologies.
From my perspective, organizational development is a process for improving all types of organizations (small, large, for- and non-profits, etc.) A large percentage of organization development is people-focused and humanistic/behavioral applications are incorporated into the "custom" strategy for the organization. Since every organization develops their own overall personality, no strategy for development should be "off-the-shelf" but rather designed on the uniqueness and culture of the organization.
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