What do you think about companies that use the letter "i" for non-Apple brands or products?
There are many companies trying to cash in on Apples success by using the letter "i" to get customers to associate their product with an apple product even though the brand or the product is nothing like an Apple product. Bell and Howell is selling the iScope, a cheap LED flashlight with a magnetic head and a telescopic frame. The Serta mattress company has introduced the "iComfort" line which is a variant of previous products with a face lift and a larger price tag. "iHome" uses the I to make its products more appealing, even though a good portion of their products are not electronics.
I haven't seen too much of that, but frankly I find it hilarious that some companies are applying it to non-electronic products. What is the "i" even supposed to mean in iHome? @Home seems like a better name for a product line if you want to get cutesy.
Copyright © 2018 HubPages Inc. and respective owners.
Other product and company names shown may be trademarks of their respective owners.
HubPages® is a registered Service Mark of HubPages, Inc.
HubPages and Hubbers (authors) may earn revenue on this page based on affiliate relationships and advertisements with partners including Amazon, Google, and others.