I'm being facetious here, but I'd say, family ties. If your dad owns the company and you're likely to inherit it when he retires or dies, then I'd say there'd be a very good chance you'd be a loyal employee.
There was a time, only a couple of decades or so back, when Japanese workers were thought of as frivilous, sometimes disloyal, if they changed employers. They were tacitly promised a 'job for life.' That went out of the window when things became tough. Japanese workers were too frightened to take a holiday in case the boss laid them off. Eventually, of course, many were laid off. The employers weren't going to go under - let that be the staff. I doubt very many Japanese would consider loyalty more important than their own welfare today.
If an employer wants loyalty, they have to be prepared to make sacrifices themselves, by reducing their own pay, perks and conditions as well; set an example. if that's being done and is seen to being done, then chances are many workers will remain loyal.
For me it's purely the respect and admiration of my hard-work. In any organization, most-often-than-not, our efforts and hard-work are not directly proportional to the rewards and recognitions that come along.
Be it politics, favoritism, or out-right ignorance, but it's the employees who are at the receiving end. We work not just for money to pay our bills but to get appreciated for our hard-work, sincerity, and loyalty.
If my employer wants me to be loyal, then timely recognition of my efforts and achievements is very important. An employer needs to understand that all the man-hours that an employee puts in is for the betterment of the organization. In return, all he expects is recognition and reward for that dedication.
Organizations with least employee attrition rate have proved time and again that understanding and attending to the Emotional Quotient (EQ) needs of an employee often keeps him loyal for years together!
Probably how good the management treats the employees and how much you love your work.
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