Just watched news report here in the UK, about a travel firm that has collapsed leaving 900 families out of pocket. The news reporter described their marketing strategy as 'selling holidays (vacations), at a very low price, sometimes lower than they had paid for them'.
Oh how I wish I had been in that launch meeting......
Marketing Exec: "Boss, we are going to take the market by storm, selling holidays for £100 each"
Boss: "What are we paying for them"
Finance: "about £120"
Boss: "Great, lets do it"
Ahh let us sigh and marvel at the ultimate power of group-think, leading a collection of otherwise sane business people to make decisions that individually they never would have committed to.
Still the 'where did we go wrong' wrap up meeting shouldn't take too long.
I'm a kiwi and we are 14000 miles away from everyone (and we don't consider Australia in that equation (for numerous reasons) ) so we don't always get the news right DownUnder.
My Questions Are:
Was this the travel company that was owned by the partners of the Government MPs, set up several years ago to handle all the government staff travel deals?
Weren't they relying on the 30% government subsidy to counter the effect of Buying @ 120 - Selling @ 100?
It seems that the NZ vacations that they marketed here were also negotiated (accommodation-wise) not on a twin-share basis but on a six per room basis to ensure that their tours only required a maximum of 7 rooms per coach.
This allowed hotels to be flexible and also let their less desirable rooms, which of course meant that could prune their tarrifs.
My questions: Does this mean that the massage and callgirl services here (who also seemed to fit right into the 6 per room basis) and were charged discreetly under McDs Not-So-Big-Macs; does it mean that those services are now at risk as well?
And... Do you know if they had maintained their insurance coverage for Unplanned Pregnancies, Maternity Leave and Baby Sitting.. for the affected girls here?
I think you put a bit too much thought into that! Bloody New Zealanders... Australia is awesome mate! LoL
And OT. A committee is a life form with twenty legs and no brains. Or the more people on a committee, the less brains.
Yep you might be right about Australians mate... They do ALWAYS rise for the bait
But mind you... Didn't you loose games in the FIFA W/C?
And isn't there an expectation to gain a similar result in the Rugby W/C?
Don't say "Bloody New Zealanders!"
- we've contributed our fair share of kiwi convicts to your rock pile over the years!
You got our Pav.
You stole NZ Insurance Ltd.
We subside your mortgage rates by paying 1% extra through your banks.
Now you've got All of Phar Lap!!
Yeah Good On Ya Digger!!
Thanks for dumping Rolf Harris on us
It's always the way isn't it, NZ vs Aus
he he he
No.... But that's why the ANZAC Spirit is probably stronger than any relationship between any two other countries in the world.
Ironic though for a nation that was built on the British Hard Labour system of breaking rocks and land... that the Aussi saving grace eonomically has been it's rockborne minerals..
Enjoy our Marmite mate!
Marmite's better than vegemite, I'll give you that! ...
Dynamite is even better! It's the last sandwich you'll ever eat!
Aye Pearl, agreed, the ANZAC spirit is strong and we still have ties to the UK and strong forging links with the US, but not as bound as Aus/NZ is.
Lara, go and wash your mouth out with soap, I will not sit here and TOLERATE such heresy !!!!!!!! your not giving your kids Vegemite????
As Darryn Hinch would say......SHAME! SHAME! SHAME !
If they only had managed to sell 900 holidays, then it suggests that they were also terrible salesmen!
Wasn't this 1800hotels.ie?
If so, that was an Irish business...
lots of peeps stranded at Manchester when i flew in this morning, they were expecting to go to Turkey, poor things.
I just made toast with vegemite on it 2 minutes ago.
I will now belt the hell out of it till it's dead before I eat it.
by Kevin J Timothy 5 years ago
Hopefully as a small business owner you're doing something each day to build your empire. More importantly, hopefully you have a logistic plan. Assuming that you do, what marketing strategy would you dare not to forget every day?
by Earl S. Wynn 7 years ago
What are the keys to a good marketing strategy?
by Mavis Nong 7 years ago
What's your least favourite marketing strategy and why?There are numerous marketing techniques and you have probably tried quite a few... Which one did you find most ineffective?
by omarkhayam 6 years ago
How does dell marketing strategy of households differ from that of its corporate buyershow the marleting strategy that might be appropriate for reaching final consumers would differ from the strategy that would fit corporate buters
by brianbel 8 years ago
While marketing strategies may vary from business to business, at some point they need to become focused and more direct. Especially with small businesses when developing a marketing strategy you simply must steer your efforts mainly to one form of marketing to increase chances of success. Of the...
by Jyoti Kothari 7 years ago
What can be the best marketing strategy in India for small and medium businesses?
Copyright © 2018 HubPages Inc. and respective owners. Other product and company names shown may be trademarks of their respective owners. HubPages® is a registered Service Mark of HubPages, Inc. HubPages and Hubbers (authors) may earn revenue on this page based on affiliate relationships and advertisements with partners including Amazon, Google, and others.
|HubPages Device ID||This is used to identify particular browsers or devices when the access the service, and is used for security reasons.|
|Login||This is necessary to sign in to the HubPages Service.|
|HubPages Traffic Pixel||This is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.|
|Remarketing Pixels||We may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.|
|Conversion Tracking Pixels||We may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.|