Reverse marketing is a marketing strategy to make consumers seek out the company verses the company focusing on advertisement that will allure/attract consumers to them.
Ex. Have you ever seen a Facebook television commercial? No, because their marketing strategy is creating a product/service appeal that can become viral through word of mouth.
Of course this wasn’t always their strategy but it is definitely how they are still accumulating over 400 million worldwide visitors.
In textiles it is done like this:-
We buy gray cloth from Market.
We process it as Dyed Fabric and sell it.
Is this a right answer.
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