I almost hesitate to post this for fear of giving someone ideas, but did anybody else see this article in the NYT about an ecommerce guy who uses bad publicity to get ranked?
http://www.nytimes.com/2010/11/28/busin … wanted=all
I just have to say, as a woman, it really freaks me out that this guy has apparently gotten away with making sexual and physical threats against his customers for years. He's obviously smart enough to push the limits just far enough to freak people out but not enough to actually get arrested, but still, when somebody's made a habit of this sort of behavior, there ought to be some recourse!
(Let's not give this guy any more help by mentioning his business's name, okay?)
Believe it or not many business owners resort to these tactic. They know exactly how far they are able to push it without getting into trouble. Let’s just hope they come up against someone who just don’t care, and will be willing to show them the error of their ways.
This proves once again that no matter how good or bad your content is, it's how many backlinks your site gets that count.
As this shows, you can even have a very bad site, but if it's getting many backlinks, even because of BAD stuff, google pushes your site higher.
They really need to work on that and get it fixed so that backlinks are not the most important way to rank, which it is.
WOW- that is just a sad approach to sales. If I were her, I would've....well, forget that, but I wouldn't have sat so calmly. Tactics such as those are just purely wrong!
Wow! How about snatching up all his keywords and writing a hub to compete with him in the SERPS and have the hub link to this article?!
That would just give him even more links from others who don't know better.
Yeah, I don't think linking to the article is a great idea, but since he buys all his stuff off ebay anyway, I don't see why someone with an interest in eyewear couldn't make a dent in his traffic with some well made hubs highlighting the same stuff. I looked up his main site and it's only a PR 3, so it's not unbeatable by any means, plus he's got very little written content. A little good copywriting might go a long way.
ETA: Amazon's got 102 results for Lafont eyeglasses (the brand mentioned in the NYT piece) too.
That was really interesting but also slightly disturbing!
Shows that links are important!
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