The battle between video and article marketers seems to cause as much controversy as the rumble in the jungle (for those of you who remember that ..;-))..
My question is aimed at those with a concrete opinion and no fence sitters are allowed (sorry!)..
What's your favourite and why when it comes to free website traffic; article marketing or video distribution?
articles are the best way to promote your site and get traffic to your site/hubs. Am speaking from the african perspective. The reason is that watching videos onlone in africa is generally difficult as it takes hours at a sitting to buffer and load because of the absence of 3G or 4G internet specification. The average african would love to read than watch that video.
That's interesting naijainvestor, we have the same problem in rural parts of my own country where connection speeds are very slow and video takes hours sometimes to stream.. .
Of course it depends on the quality of the content. For me a quality youtube video has produced more traffic than a high quality article submitted to ezinearticles. Videos also rank quicker for me thus providing traffic quicker.
Teddy Fan - where are you submitting videos to and for what reason? direct response marketing or backlinks?
I personally believe it depends on the content that is being promoted. For example, a viral campaign for a movie could get millions of hits with a video, whereas an article promotion campaign for a small home business wopuld likely benefit more than a video would.
I agree Wayne.. I was recently sent a Google made video whereby you type in yout first home address and the video takes you on a journey through the eyes of a young child.. you may have seen it, but it went viral and was a really good use of video to promote Google's other tools (other than search that is)..
Articles and videos offer internet marketers a great way to get free targeted traffic and to boost search rankings. From my experience, articles that are well written and crafted to convert will generate a better ROI but videos are really useful for building exposure and online presence; offering a viral branding tool if used correctly.
Most solo entrepreneurs fail, though, through lack of focus and limited time when starting out so I would always advise to start with one area and stay productive - video or articles - and you will see positive results.
I agree Neil. One or the other, at least to begin with.. for me it is articles..;-)
Personally, article marketing has an edge over video marketing. I have tried both and article has been giving me better result than video. Though content of the article is the power behind a successful article. likewise a well arranged and valuable video can skyrocket your online presence but article is better as it also boost your backlink.
Here are 9 ways you can get free and fast traffic and backlinks to your website:
1.) Submit Your Blog URL to Search Engines - Yahoo, Google, Bing and free directories (such as addme.com,submitexpress.com etc)
2. Social-Bookmark the URL of every Post and Article
3. Comment on Other People’s Blogs and Websites in Your Niche
4. Submit Contents to top Article Directories, with your website URL in the resource boxes
5. Guest Post on Related Blogs
6. Post Contents, Questions and Answers on Forums and Q & A sites, with your website URL in the resource boxes
7. Setup Your Blog’s RSS Feedburner
8. Write and Give Away Free Reports
9. Social Bookmark every post and article
10. Write an eBook, embed your blog URL and then submit it as PDF to top document sharing sites.
I hope these help.
Thanks Stella... appreciate your input!
They are different, video marketing is nearly completely for marketing, article writing is mostly for organic SEO.
Interesting thisisoli.. you haven't come across video site maps yet then?
These are clearly intended for SEO purposes so although I agree with you from a historic point of view, if the last few years of the internet can be referred to as history, things change and search changes.. I'd also argue (in a nice way) that article writing is equally as powerful as a marketing tool..
In my humble opin ion.. ;-)
Interesting topic. I started off with video marketing with very little results.
I started seeing significant results when my focus shifted to written content.
At the end of the day, it's all about finding what works for you, what resonates with your personality, learn and master it so that you can turn your business around.
I would agree Mavis.. each to their own ;-)
Video marketing is less saturated than article marketing space - lots of folks just are scared of showing up on screen or don't know how. So if you are good at Keyword research and can do videos, it can be an additianal traffic source via the video channels.
I recently read a top marketer’s report that the entire video available online is produced by only less than 30% of marketers (you’ll have less competition in any market).
Video seems to have proof for getting more traffic and it’s not as saturated as article marketing as there are fewer people producing videos.
Here are some video market statistics for you, from Kim Roach’s underground traffic black book:
-52% of web traffic is video, according to eMarketer.
-The New York Times has reported that more than 70% of all web visitors
watch online video.
-The average YouTube visitor spends 27 minutes watching video every
- YouTube alone serves up over 200 million video clips per day.
I agree with Stella here in that some people just don't translate or come across well on video...that is IF you put yourself in the video. You can do video marketing without putting yourself on camera of course.
I like article marketing because I love to write and I find it freeing to express myself via my words. And I do get traffic and even recognition from my articles.
With that said, the best way to get website traffic is going to be determined by you and your tracking.
You must track and see where your traffic is coming from. To go the extra mile, you'll want to see which kind of traffic is converting better, article marketing traffic or the traffic from your videos.
Only you can make that determination. I learned long ago to not listen to people who say, "XYZ is the best for traffic, or XYZ marketing is dead."
You test and track and ultimately do what's best for YOU.
Yesterday I went to a lecture about getting targeted results out of Marketing using Social Media.
Best thing I learnt was that 20% of Australia is functionally illiterate. When asked, 20% of people couldn’t find plumber in the Yellow Pages because their reading skills were too low.
So that means 1 out of 5 Australiana can’t read pretty much all the words marketers like you and I spend our lives writing on the internet, websites, brochures. I know what you’re thinking: “AAGHHH! Why did i go to all that effort on writing the perfect words”. I feel for you. Tell you the truth, and please don’t hate me…………………………………………I’m glad the people YOUSHINE VIDEO markets to are mostly businesses who have advanced reading literacy levels. Right? Gulp. Hope so.
So we discussed- the Curtin Graduate School of Business Academics, students and I- HOW DOES THIS NEWS AFFECT MARKETING PRACTICES?
Well one academic suggested we dumb it down to primary school level reading. But another worried that would put off the highly literate demographic who would feel patronised. And what about the risk of being sued because the marketing is so basic, it didn’t go into complex issues that need to be disclosed?
Well guess who had a happenin’ solution!
Yep, me! Believe me, I myself was surprised no one else piped up with it. Maybe those academic types are shy. Anyway I suggested marketing to people online in a visual way to accommodate those that can’t read good. I mean well. Just kidding guys! So you deliver the information visually via online video. You use simple spoken vocabulary and so you don’t offend the smart side of the target market – like you dear reader- you go for satirical humour. Some people call that a piss-take, I call it satire so my mum doesn’t ground me. All the way from the retirement village. Anyway YOU MAKE IT FUNNY so everyone enjoys watching the online marketing video. More to the point because it’s told visually and with voiceover instead of text- EVERYONE UNDERSTANDS THE MESSAGE YOU WANT TO TELL THEM! But it gets better. For those who are illiterate you put the video up on platforms they access. Yes, even the illiterate are online. How you ask, dear reader? Through their friends on Facebook who share the video with them or tell them about it.
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