Is there any benefit of running ads on Yahoo and MSN? or one should stick to Google only to generate some quality leads?
Your first hurdle may be getting accepted into their network due to your country of origin. However, to answer your question I believe Google is still the most rewarding compared to the others as their search network listings are still reasonably priced.
Of course, You can use Yahoo and Bing network. For our company we get ROI from some keywords in Google and some in Yahoo and Bing. So, you can try and optimized from ROI point of view.
Go ahead and run some tests on yahoo and msn, also try searching for other ppc search engines, there are hundreds of search engines which you can advertise in, and the smaller ones will also give you cheaper clicks than the big boys
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