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How to Use Google Alerts for Niche Marketing

Updated on July 8, 2011

Google Alerts is a great tool to use for niche marketing.  If you manage a network of websites in a particular niche or even across many different niches, using Google Alerts can help you stay on top of what is going on within these niches.  This will help you become the expert within your niche so that will add to your credibility and help you get more sales of your products.  There really is nothing to using this, but I'm sure many of you may not even be aware of this tool and how it can help your internet marketing efforts.  In the course of this article I will show you how to create alerts for your niches and how to receive regular reports generated via these alerts on new content being created on the internet at the interval you select.  This can free you up to take care of the other tasks that need to be handled in your internet marketing business without wasting time looking for more information on your niches.

The first thing you should have before setting up a Google Alert for your niche marketing efforts is a Google account. If you have a Gmail account or adsense, then you already have this requirement taken care of. If not, it is a simple process to set up. Go to set up a Gmail account. Click the link and follow through with setting up your email address. You really shouldn't need my help with this it is so simple.


Once you've set up your Google account, go back to a Google page, click the "more" link at the top of the page left side, click "even more" at the bottom of the link menu that appears, and you should come to a page with all of the available Google products. You should notice the option at the top left is for "Alerts". When you click this link you are taken to the page where you create a new alert. You should be logged into your Google account before creating your alert, so if not already logged in, do so now.  You could also just follow this link to create a Google alert.

Setting Up Your Google Alerts

Notice on this page is says Create a Google Alert, and below that is a blank box for your search terms(1). You want to put in here the keywords you use for your niche that you would like to receive alerts on. So, for example; if your niche is on women's pink derby, you will want to type into the box "women's pink derby" with the quotes as I have here. You want to use the quotes so that you are only getting results for that specific phrase that your niche is focused on. You can also create broader alerts without quotes, but you run the risk of getting too much information unrelated to your niche topic. Keep in mind that the Google Alert should be saving you time in finding the information specific to your topic rather than costing you more time with sifting through unrelated garbage, so fewer results that are targeted are going to be preferable to more, yet broader and sometimes irrelevant results.

The box below your search terms allows you to select the type of alert you want(2). Your available choices are News, Blogs, Web, Comprehensive, Video, and Groups. I choose the Comprehensive option as this gives results from all of the available choices, but feel free to select which one makes the most sense to you for the type of results you would like to receive. Below this is the "How often" selection(3). This tells Google how often to send you the results of your alerts. You can choose from as-it-happens, once a day, or once a week. Unless you need up to the minute updates, once per day or once per week should be sufficient. I choose once per day, so I can decide if I need to update any of my sites with a new post containing fresh information for my readers.

The next box is "Email length"(4), and this gives you a choice of up to 20 results or up to 50 results. Pick the one that makes the most sense for you. The final option to select before creating your alert is the "Deliver to" selection(5). This one gives you the choice of an email or deliver to a feed. The feed option is great if you use RSS and have your reader set up to follow various blogs and topics using the RSS functionality. Almost everyone should be familiar with email, and therefore email is the easiest option. If you prefer to use the feed option, by all means select that! One thing to bear in mind on the feed option is that your results will default to "as-it-happens" and you will need to add the URL given or click the "View in Google Reader" link once you've created and are able to view your alerts (screen shot below).

Inside Google Alerts

Click the "edit" link to the far right of your created alert to change any of the settings, including the "Deliver to" option.
Click the "edit" link to the far right of your created alert to change any of the settings, including the "Deliver to" option.

Now that you have selected all of the options, you can click on the Create Alert button, and Google will create your alert immediately.  If you selected the once per day or as-it-happens options, you will likely start receiving results right away as well.  You can easily edit these options and change them to suit you if your needs change.  You can also set up multiple Google Alerts with slightly different search terms or without quotes if you are having trouble finding frequently updated information within your niches.  The key here is that this tool should be saving you time from having to search for information rather than creating more for you to do, so set your alerts up in the manner that will free you up the most.

Hopefully this has helped you to see how yet another of Google's free tools: Google Alerts will assist you in staying on top of your niche marketing endeavors.  If you liked this article and found it informative, please rate it up below.

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    • randomcreative profile image

      Rose Clearfield 6 years ago from Milwaukee, Wisconsin

      Great tip. I had no idea that this was out there. It could be really useful for some of the items that I sell on Etsy. I'll check it out! Thanks!

    • Jeffrey Neal profile image
      Author

      Jeffrey Neal 7 years ago from Tennessee

      TVA, thanks for commenting. I am glad you like the hub!

    • profile image

      TheVerbalAxiom 7 years ago

      Excellent thread Amigo

      Indeed G-Alerts is worth while.

    • Jeffrey Neal profile image
      Author

      Jeffrey Neal 7 years ago from Tennessee

      Thank you, AW! The one thing is I will echo what sunforged said above about having a very organized email folder list. I have google alerts for several niches, and the level of email could quickly get out of hand if not managed. I love being the first to know about something new, though!

    • Animal World profile image

      Animal World 7 years ago

      Great Idea,.. One way to stay on top of your game !!!! On my way now to create my alerts !!!! High Five on this hub.

    • profile image

      work from home jobs 7 years ago

      Yes, I have heard about using google alerts, but nobody put it as plain and easy to understand as this article. Thanks

    • Jeffrey Neal profile image
      Author

      Jeffrey Neal 7 years ago from Tennessee

      Art, it's my pleasure if you found this helpful...bookmark away! :) Merry Christmas!

      @jenniferhughs, thanks for reading and "following" along. ;) I intend to try to stay up to date and appreciate your readership.

      @BookFlame, where there is a niche, we shall fill it, eh. :) Thanks for stopping by!

    • profile image

      BookFlame 7 years ago

      You reminded me of this, and so I went and did as you suggested. Thanks. Great hub concept.

    • jenniferhughs profile image

      jenniferhughs 7 years ago

      Your Hubs are very informative, I am bookmarking several. Keep up the good work. Niche marketing and SEO are always changing, I appreciate your updates.

    • profile image

      TattoGuy 7 years ago

      I had no idea of this option Jeff and this will so help me with future hubs, deff bookmarking this one. Cheers my friend and enjoy your Christmas !

    • Jeffrey Neal profile image
      Author

      Jeffrey Neal 7 years ago from Tennessee

      brightforyou, I do not think I will ever stop learning about this stuff even if I am doing it many years from now. Things are constantly changing, so we do our best to keep up. Thanks for reading!

    • brightforyou profile image

      Helen 7 years ago from Florida

      Well, once again I have learned something new! Thanks so much for sharing.

    • Jeffrey Neal profile image
      Author

      Jeffrey Neal 7 years ago from Tennessee

      @sunforged, thanks! I am implementing the email filtering you mentioned. Thanks for the link in the forum to the lifehacker piece. It will be very helpful for me going forward.

    • Jeffrey Neal profile image
      Author

      Jeffrey Neal 7 years ago from Tennessee

      @itcoll, that is another good tip, thank you!

    • Jeffrey Neal profile image
      Author

      Jeffrey Neal 7 years ago from Tennessee

      black romeo, lewgard, happy to pass along thing I learn about internet niche marketing as I pick them up.

    • sunforged profile image

      sunforged 7 years ago from Sunforged.com

      Oh no, your making the competition way to smart! Google alerts are absolutely essential ( and then a very good labeling and category system in your gmail) This is one of my main tools for early development of niche websites.

      Definitely rated up!

    • itcoll profile image

      itcoll 7 years ago

      i use alerts for knowing if my articles are indexed.

    • lewgard profile image

      Kathleen Lewis 7 years ago from Southern Michigan

      I just set up an alert; anxious to see what the results are. Thanks for the tip.

    • black romeo profile image

      black romeo 7 years ago from Nigeria

      Thanks for your tips about Google.

    • Jeffrey Neal profile image
      Author

      Jeffrey Neal 7 years ago from Tennessee

      Previous comment directed to janie. Getting used to the new "feed" feature and didn't see that someone else had commented, lol.

      @Glenn, I learned about this a couple of months ago, and thought to do a hub on it when I searched and no one had already written about it. Thanks for reading!

    • Jeffrey Neal profile image
      Author

      Jeffrey Neal 7 years ago from Tennessee

      Very flattering, but I'm far from an expert...still learning as I go. I'm just happy if I have anything worth passing along, and I think using Google alerts this way is just awesome.

    • Glenn Stok profile image

      Glenn Stok 7 years ago from Long Island, NY

      I have always had Google alerts set for my name and the name of my products. But I never thought of getting alerts for my niche in general. Great idea! That could bring much more useful information. Thanks.

    • janiek13 profile image

      Mary Krenz 7 years ago from Florida's Space Coast

      I learn something from every hub I read and i try to put it into practice. 2 months ago, I knew nothing, now I know enough to know I need people like you to learn from, thanks for sharing your knowledge.

    • Jeffrey Neal profile image
      Author

      Jeffrey Neal 7 years ago from Tennessee

      Thanks for reading, janie! Hopefully this information helps you out.

    • janiek13 profile image

      Mary Krenz 7 years ago from Florida's Space Coast

      Even more information that I didn't know, thank you for sharing!