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How to Find Keywords for SEO?

Updated on May 27, 2020
talesofvikram profile image

Vikram Brahma is a Digitalpreneur, Author, Blogger, Writer, & YouTuber. He loves to write content & spend time working from home.

Introduction

Do you want to rank your article on the top of Google search result? How can we achieve that position? What are the methods we can apply to reach on the first page of Google search?

If you are starting your journey as a Digital Marketer and want to understand what is SEO, then this article will definitely help you. When anyone enters into the Digital Marketing field they always hear something called SEO.

So, I want to share some of the important points related to SEO. And how can you do the right keyword research for SEO? Whatever techniques I will share in this article for that we will keep Google as a parameter.

Search Engine Optimizatin (SEO)
Search Engine Optimizatin (SEO)

What Is SEO?

SEO is a short term for Search Engine Optimization. Many people think it is related to the website’s organic ranking on the Google search. But the truth is it is more related to ranking your pages/articles of the blog/website. And since we do SEO for articles and thereby it helps us to bring organic traffic to our website.

So, in simple words, it is a combination of many techniques through which we can bring organic traffic to our articles. Before we see how we can do keyword research we need to understand there are more than 200 parameters which google check to decide which article to give a higher position.

What Are Keywords?

Keywords in simple terms mean those words which your target audience type while searching anything on Google search. So, for example, if I want to learn how to make egg curry and on Google search if I type - “how to make egg curry” then these words are keywords. And if I use these same keywords on my article and headline then chances of articles appearing on Google search may go higher.

We have to understand that whatever we want to search on Google, we always type some words related to our topic and those are keywords. And why this is important because if you want to generate lots of traffic for your website then you need to know what keywords/terms your target audience is using. So, now let’s see how we can do keyword research.

How To Do Keyword Research?

Till here we have learned what is SEO, what are keywords and why it is important. Now, comes the difficult part. There are three main ways through which you can search for your keywords.

I am sharing all three techniques, some are free to use and for others, you might need to pay. So, let’s understand one by one. I will show you exactly how I came up with this headline for this article.


1. Write Your Own List Of Headline Options

Whenever you want to write any headline or what to search for keywords then first try the old way. Always try to write and come up with your own headline options. We need to do this task because we ourselves are part of the audience and we need to learn to think as per audience. So, you need to focus on one key point. In this case, our key points are “keyword research”.

So, try to come up with at least five to six headline options. For example below are the five different headline options.
A. Learn how to do keyword research?
B. What are the techniques of keyword research?
C. Different ways of doing keyword research
D. Common techniques of keyword research
F. How to find keywords?

So, this is the first step which you have to do. And during this stage, you don’t have to think about whether they are right or wrong. But just come up with some headline options.

2. Go And Do Google Search

Now, in the second stage, you need to act in the same way as your audience will do or did. So, follow the below steps to discover keywords.

Step 1 - Go to the Google search bar and type your main topic in a sentence
Step 2 - See and note all the suggestions showing by Google
Step 3 - Check what other topics are coming when you type your topic and note if they are also related to your topic
Step 4 - Now go to YouTube and repeat this same process
Step 5 - Go to Quora, Reddit, Forums etc and repeat this whole process

Now, after completion of this process just type your main topic and hit the search button and go below and check the Google search related topic.

See, if you can find better keywords there. For example, check the below images. In the second image, we can see keywords like - “how to choose keywords for SEO”. Even this can be a good option.

If you have understood the steps up to here, then you are in a good position to decide the headline for your article. There is no hard and fast rule to write any headline as it is a matter of creativity.

But in the case of digital marketing if we add the keywords which target audience are searching online then our chances of getting traffic increases more. I hope you have understood how I came up with this headline option.

Searching for keywords
Searching for keywords
Google search related topic
Google search related topic

3. Use Keyword Finding Tools

The best part of digital marketing is for anything we have online tools. These tools are considered as a lifesaver and if you can learn how to use them then we can get the goldmine of keywords. By using the below tools we can get even better results. So, here are some of my recommendations.
a) Google Keyword Planner
b) Ubersuggest
c) SEMrush
d) askthepublic
e) ahrefs

You have to remember you have to use these tools on a regular basis to get familiar with them. Some of them are free while others take monthly charges.

Conclusion

Before I end this article, one last thing which I wanted to share is, it will be good if you can use long-tail keywords. Long-tail keywords are those keywords which contain more than 3 to 4 words. It has been observed that almost all target audiences search in this way. And marketers give importance to SEO because it helps in organic search. But it takes lots of time and effort.

I hope this article of mine is able to give some insight and understanding as to how to find keywords for SEO, articles and headline. In your articles always add more than one keyword. These are known as primary and secondary keywords. But if you can learn to use keyword finding tools then that will be far better.

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2020 Vikram Brahma

Comments

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    • profile image

      Gita 

      7 days ago

      Hi Vikram Brahma!

      This is a nice post about find keywords. You have mentioned some attractive tools. Those all are really effective. Especially I use Google suggestion to get long-tail keywords to use on my site. This is really great. My site is https://blogseotipsandtricks.blogspot.com

      Thanks for share this helpful post.

    • talesofvikram profile imageAUTHOR

      Vikram Brahma 

      12 months ago from Assam, India

      Thank you Prantika, that you liked the article. I have mentioned about some keyword finder tools. If you can use them that will give you even better results as by using them you can know about the exact numbers, as how many times TA is searching with that keyword in a month.

    • Prantika Samanta profile image

      Prantika Samanta 

      12 months ago from Kolkata, India

      An informative and insightful article. You have explained well how to identify the right keywords for SEO and using them appropriately in the articles.

    • talesofvikram profile imageAUTHOR

      Vikram Brahma 

      12 months ago from Assam, India

      Thank you, Eric, and yes I am learning about this SEO stuff. You're must be a master on this.

    • Ericdierker profile image

      Eric Dierker 

      12 months ago from Spring Valley, CA. U.S.A.

      Really cool. Working in this area since 1996 most of this just comes natural. Thanks for breaking it down.

    • talesofvikram profile imageAUTHOR

      Vikram Brahma 

      12 months ago from Assam, India

      Thank you, Arjun and Abhijit for commenting and liking my article. I will try to write more such articles on SEO.

    • Arjuncoach profile image

      Arjuncoach 

      12 months ago

      Hey!! Superb Information

    • talesofvikram profile imageAUTHOR

      Vikram Brahma 

      12 months ago from Assam, India

      Thank you Mr. Krishna for your valuable comment. I am happy that I could provide some information. Although it's true SEO is a very vast topic. And there are many small concepts within. Will try to share more such articles

    • talesofvikram profile imageAUTHOR

      Vikram Brahma 

      12 months ago from Assam, India

      Thank you Kabi Sir for your valuable comments. I will try my level best to do justice to the writing.

    • talesofvikram profile imageAUTHOR

      Vikram Brahma 

      12 months ago from Assam, India

      Thank you, Nikhil for your valuable comments. I am happy that I can provide some information. As you know SEO in itself is very big and deep. I have just tried to share some of the knowledge. I even liked the article which you have shared earlier. Thank you for sharing such articles.

    • hmkrishna profile image

      Halemane Muralikrishna 

      12 months ago from South India

      Thank you, Mr Vikram, for giving such an important step by step information for doing SEO content online. You have taken very much keen interest to provide minute steps to follow so that we will generate good keywords and thereby generate traffic.

    • profile image

      Kabiranjan 

      12 months ago

      Amazing article I have come across so far very lucidly explained love to know more and more go ahead

    • sachnikh profile image

      Nikhil Sharma 

      12 months ago from India

      The information and insights you gave in your article about SEO and keyword research will immensely help readers to better understand digital marketing. I appreciate your efforts in writing this informative writing, Mr. Vikram. Keep enlightening us with your valuable writing.

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