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Niche Gift Shop vs a General Shop

Updated on November 22, 2014

A Real Niche Shrit


Niche Zazzle Shop vs General Shop

Zazzle is a unique online print on demand shop. You can customize your gifts with your own photos, images and text.

Now that I am more familiar with niche marketing, I would have started a niche Zazzle print on demand shop from the very beginning for all my different design ideas. In a niche site, you know that the customer is looking to buy a particular item. If the site is too general, they may be sight seeing.

A niche gift shop that offers customize online shopping experience narrows down a smaller customer base. However, they are more interested in what you are offering. A niche-marketing site is easier to find within the Google search engine.

This theory applies to every type on online gift shop, though Zazzle is the site I will be referring to throughout this article. Sandy Mertens on Amazon and 3Drose will be brought up as well.

Intro photo is Finding a Niche T-shirt - View it Here by Sandyspider Gifts on Zazzle.

Find All My Zazzle Shops Here!

What is Niche Marketing? - Read the Book

Mastering Niche Marketing

Look inside this book before you buy it on Amazon.

This book takes you through the steps to become a highly successful internet marketer. Learn how to get the most out of your gift shops by turning it into a niche market.

A marketing niche defines the specific product features aimed at satisfying specific market needs.

Focusing on a certain product, narrowing it down for a customer, would be your niche market.

In a customized online shop such as Zazzle, there are three types of niche stores.

Three Types of Niche Stores in Zazzle

  1. Specializing in one product type. Example: My Tie Shop, Funky Bags, Funny Shirts.
  2. Focusing on one design subject: Example: Spring Flowers, Wildlife, Travel.
  3. Combination of the two, breaking it down to a smaller audience. Example: Wildflower Tees, Pop Art Mousepads, German Shepherd Posters.

Owning a General Gift Shop - Do You Know About the "D.U.M.B. Merchandise" Products or That the "For Him" Product Line Includes Gifts and Cards for Father's Day?

Clickable link is in the intro text on this page.
Clickable link is in the intro text on this page. | Source

One Zazzle Shop with Many Ideas

Find a Cure for D.U.M.B. Magnet

Silhouette of Father and Child Card

Just Dad! Dark T-shirt by Sandyspider

Starting my Zazzle shop Sandyspider Gifts in 2009, having more than one print on demand shop was the last thing on my mind. Of course, for most anyone just starting out on a custom gift shop with Zazzle, multiple shops would be the last thing on their mind too.

My shop continued to grow with many different product lines from humor, seasons, holidays, flowers, animals and so on. Often I would add a statement that Sandyspider Gifts has something for everyone. Moreover, it pretty much does. I kept asking myself if I should be starting a new shop. Should I make several niche shops? Is my shop too general?

Once it had reached over 6,000 products with over 40 category product lines within my general shop, often I would get lost with all the designs within. If I got lost in Sandyspider Gifts, what about the customers searching through this huge gift shop?

One General Shop or Several Niche Shops

Do you agree with me that there should be several niche shops, rather than having one general shop?

One General Shop or Several Niche Shops Continued - annmackiemiller this is for you

Do you agree with me that there should be several niche shops, rather than having one general shop?

See results

Branching Off Into Niche Shops - Common Design Subjects


Branching Off to Niche Shops

Frog in a Tea Mug by funnyjokes

Alien Warning by funnyjokes

Best Dad Sports Fun Text by AtoZunme

Shortly before Halloween 2010, I branched off with a new Zazzle shop focusing on humor and cuteness. Yes, some products are more cute than funny. For a new shop, the Funnyjokes Gifts shop did well for the large buying months of October through December.

Spring 2011 another niche marketing store from Sandyspider emerged focusing on monograms and names. This would be ideal for special occasions, moms, dads, and just seeing your name on a t-shirt. Atozunme Gifts.

Clickable link to all the Zazzle shops in the intro text on this page.

Decorative Light Switch Plates on Amazon - Specializing in One Type of Product

Decorative Light Switch Plates
Decorative Light Switch Plates

A-Store (aStore) Niche Amazon Shop

This is a snapshot of some favorite items in my aStore (or A-Store). Which is a niche site.

Decorative Light Switch Plates.

These you will find on Amazon. The aStore was complete with light switch plates until more products for Sandy Mertens were added on 3DRose. On 3DRose you need to find the designer Sandy Mertens 3/4s down each product page.

aStores are Amazon shops that you can set up with your affiliate account. These are ideal for setting up niche shops. In my case it is also a nice way to organize light switch plates sold under my name on Amazon.

Creating an aStore with a wide variety of general products would not have the same impact as a niche shop. It would make it harder for the search engines to find it. However, finding an aStore in the search engines can be hard to find.

Amazon A-Store - No A-Store

Do you have an A-Store or think it is a waste of time?

See results

Find a Niche Business on eBay

These are other type of niche gift and business shops other than Zazzle and Amazon.

Attention Amazon and Zazzle Affiliates

Win-Win Fun

Consider adding products listed under Sandy Mertens on Amazon to your Amazon modules, articles, blogs, websites or wherever you promote products?

Find Sandy Mertens under the individual products in Search 3/4s down each individual product index pages until you find the designer pages under my name. Nearly complete list of products listed on 3DRose are: Aprons, Caps, Coasters, Coffee Gift Basket, Desk Clock, Framed Tile, Greeting Cards, Iron On Heat Transfers, Key Chains, Light Switch Covers, Mouse Pads, Mugs, Ornaments, Porcelain Plates, Quilt Squares, Sweatshirts, Napkin Holders, Pen Holders, Tiles, Tote Bags, Trivets, T-Shirts, Wall Clocks, and Water Bottles.

Add Zazzle products to your site. As an affiliate make 15% on sales from your blog, articles and website. Find all my shops under the link at the top of the page to start promoting gift products from Zazzle. Plus there may be some good buys for you too. Zazzle always has a special going on with different items.

Niche Articles

© 2011 Sandy Mertens

Are you into Niche Marketing Your Shops?

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    • SandyMertens profile image

      Sandy Mertens 3 years ago from Frozen Tundra

      Nadine May You did fine you. That is what those comment boxes are for. Nice to connect with another Zazzle.

    • Nadine May profile image

      Nadine May 3 years ago from Cape Town, Western Cape, South Africa

      Oh dear I hope I did not do something I should not have done. Ive added my comment in one of your boxes inside your post. I'm glad to have found you and hope to connect with more Zazzle store holders as I go along.

    • David Stone1 profile image

      David Stone 4 years ago from New York City

      As someone who has failed at Zazzle, I am a huge fan of yours for having figured it out and getting it done. Cheers!

    • BarbRad profile image

      Barbara Radisavljevic 6 years ago from Templeton, CA

      Great topic. thanks for writing it.

    • retta719 profile image

      Loretta 6 years ago from United States

      congrats on the purple star! :)

    • WindyWintersHubs profile image

      WindyWintersHubs 6 years ago from Vancouver Island, BC

      Congratulations on your Purple Star!

    • sukkran trichy profile image

      sukkran trichy 6 years ago from Trichy/Tamil Nadu

      congrats for the purple.

    • BunnyFabulous profile image

      BunnyFabulous 6 years ago from Central Florida

      Nice lens, and congrats on the purple star!

    • TapIn2U profile image

      TapIn2U 6 years ago

      Interesting topic to put on a lens. I'd say one niche for one shop so people don't get confused and easier to drive traffic. Fantastic lens! Sundae ;-)

    • OhMe profile image

      Nancy Tate Hellams 6 years ago from Pendleton, SC

      Oh, and congratulations on your well deserved purple star

    • OhMe profile image

      Nancy Tate Hellams 6 years ago from Pendleton, SC

      You have done so well with your Zazzle and really studied about it. I have so much to learn and need to get serious about it like you.

    • AuthorNormaBudden profile image

      AuthorNormaBudden 6 years ago

      I'm writing more niche all the time and, because I want to write various articles, it is certainly enhancing my writing skills.

    • seashell2 profile image

      seashell2 6 years ago

      I have often wondered about doing 'niche' shops but always comes back to marketing/maintaining one store is enough for me! Interesting question, though!

    • profile image

      anonymous 6 years ago

      This is Why I Love Reading other Squidoo Lenses, I Just Never Know the New Things I'm going to Learn!!!

    • Vikk Simmons profile image

      'Vikk Simmons 6 years ago from Houston

      Interesting idea. I guess the best of both worlds is to have variety but figure out how to name, market and sell it as niche. :)

    • RhondaAlbom profile image

      Rhonda Albom 6 years ago from New Zealand

      You raise an interesting question here. One in which I debate for myself frequently. Honestly, I have no idea which way is better, but I know it is easier when more is the main account. Plus, what is in my main account gets more attention.

    • annieangel1 profile image

      Ann 6 years ago from Yorkshire, England

      brilliant lens Sandy - Angel blessed and added to my angel blessed in may lens (will be republished later today) huggles -

      you didn't have a I DON'T KNOW answer :0)

    • profile image

      miaponzo 6 years ago

      Thanks! GREAT lens!!!

    • IntuitiveHealer profile image

      IntuitiveHealer 6 years ago

      Very impressive lens!

    • akumar46 lm profile image

      akumar46 lm 6 years ago

      Best wishes for your Niche store.

    • profile image

      GiftsBonanza 6 years ago

      Good luck with your niche store :)

    • CastleRoyLisa profile image

      Lisa 6 years ago from Rhode Island

      wonderful lens love it