Niche Gift Shop vs a General Shop
A Real Niche Shrit
Niche Zazzle Shop vs General Shop
Zazzle is a unique online print on demand shop. You can customize your gifts with your own photos, images and text.
Now that I am more familiar with niche marketing, I would have started a niche Zazzle print on demand shop from the very beginning for all my different design ideas. In a niche site, you know that the customer is looking to buy a particular item. If the site is too general, they may be sight seeing.
A niche gift shop that offers customize online shopping experience narrows down a smaller customer base. However, they are more interested in what you are offering. A niche-marketing site is easier to find within the Google search engine.
This theory applies to every type on online gift shop, though Zazzle is the site I will be referring to throughout this article. Sandy Mertens on Amazon and 3Drose will be brought up as well.
Intro photo is Finding a Niche T-shirt - View it Here by Sandyspider Gifts on Zazzle.
Find All My Zazzle Shops Here!
What is Niche Marketing? - Read the Book
Mastering Niche Marketing
Look inside this book before you buy it on Amazon.
This book takes you through the steps to become a highly successful internet marketer. Learn how to get the most out of your gift shops by turning it into a niche market.
A marketing niche defines the specific product features aimed at satisfying specific market needs.
Focusing on a certain product, narrowing it down for a customer, would be your niche market.
In a customized online shop such as Zazzle, there are three types of niche stores.
Mastering Niche Marketing
Three Types of Niche Stores in Zazzle
- Specializing in one product type. Example: My Tie Shop, Funky Bags, Funny Shirts.
- Focusing on one design subject: Example: Spring Flowers, Wildlife, Travel.
- Combination of the two, breaking it down to a smaller audience. Example: Wildflower Tees, Pop Art Mousepads, German Shepherd Posters.
Owning a General Gift Shop - Do You Know About the "D.U.M.B. Merchandise" Products or That the "For Him" Product Line Includes Gifts and Cards for Father's Day?
One Zazzle Shop with Many Ideas
Find a Cure for D.U.M.B. Magnet
Silhouette of Father and Child Card
Just Dad! Dark T-shirt by Sandyspider
Starting my Zazzle shop Sandyspider Gifts in 2009, having more than one print on demand shop was the last thing on my mind. Of course, for most anyone just starting out on a custom gift shop with Zazzle, multiple shops would be the last thing on their mind too.
My shop continued to grow with many different product lines from humor, seasons, holidays, flowers, animals and so on. Often I would add a statement that Sandyspider Gifts has something for everyone. Moreover, it pretty much does. I kept asking myself if I should be starting a new shop. Should I make several niche shops? Is my shop too general?
Once it had reached over 6,000 products with over 40 category product lines within my general shop, often I would get lost with all the designs within. If I got lost in Sandyspider Gifts, what about the customers searching through this huge gift shop?
One General Shop or Several Niche Shops
Do you agree with me that there should be several niche shops, rather than having one general shop?
One General Shop or Several Niche Shops Continued - annmackiemiller this is for you
Do you agree with me that there should be several niche shops, rather than having one general shop?
Branching Off Into Niche Shops - Common Design Subjects
Branching Off to Niche Shops
Frog in a Tea Mug by funnyjokes
Alien Warning by funnyjokes
Best Dad Sports Fun Text by AtoZunme
Shortly before Halloween 2010, I branched off with a new Zazzle shop focusing on humor and cuteness. Yes, some products are more cute than funny. For a new shop, the Funnyjokes Gifts shop did well for the large buying months of October through December.
Spring 2011 another niche marketing store from Sandyspider emerged focusing on monograms and names. This would be ideal for special occasions, moms, dads, and just seeing your name on a t-shirt. Atozunme Gifts.
Clickable link to all the Zazzle shops in the intro text on this page.
Galaxy and Nebula Milky Way Galaxy Outlet Cover
Milky Way Galaxy Wall Clock
Decorative Light Switch Plates on Amazon - Specializing in One Type of Product
A-Store (aStore) Niche Amazon Shop
This is a snapshot of some favorite items in my aStore (or A-Store). Which is a niche site.
Decorative Light Switch Plates.
These you will find on Amazon. The aStore was complete with light switch plates until more products for Sandy Mertens were added on 3DRose. On 3DRose you need to find the designer Sandy Mertens 3/4s down each product page.
aStores are Amazon shops that you can set up with your affiliate account. These are ideal for setting up niche shops. In my case it is also a nice way to organize light switch plates sold under my name on Amazon.
Creating an aStore with a wide variety of general products would not have the same impact as a niche shop. It would make it harder for the search engines to find it. However, finding an aStore in the search engines can be hard to find.
Amazon A-Store - No A-Store
Do you have an A-Store or think it is a waste of time?
Sandy Mertens on Amazon - Is This General or a Niche?
Galaxy and Nebula - Pleiades Star Cluster Map (M45) Wall Clock
Find a Niche Business on eBay
These are other type of niche gift and business shops other than Zazzle and Amazon.
Attention Amazon and Zazzle Affiliates
Win-Win Fun
Consider adding products listed under Sandy Mertens on Amazon to your Amazon modules, articles, blogs, websites or wherever you promote products?
Find Sandy Mertens under the individual products in 3drose.com. Search 3/4s down each individual product index pages until you find the designer pages under my name. Nearly complete list of products listed on 3DRose are: Aprons, Caps, Coasters, Coffee Gift Basket, Desk Clock, Framed Tile, Greeting Cards, Iron On Heat Transfers, Key Chains, Light Switch Covers, Mouse Pads, Mugs, Ornaments, Porcelain Plates, Quilt Squares, Sweatshirts, Napkin Holders, Pen Holders, Tiles, Tote Bags, Trivets, T-Shirts, Wall Clocks, and Water Bottles.
Add Zazzle products to your site. As an affiliate make 15% on sales from your blog, articles and website. Find all my shops under the link at the top of the page to start promoting gift products from Zazzle. Plus there may be some good buys for you too. Zazzle always has a special going on with different items.
Niche Articles
Amazon and Zazzle Gift Niche Articles
- Inspired Charlie Sheen T-Shirts
Charlie Sheen was fired from Two and a Half Men. He went on a rampage with strange quotes and make people think that he had lost it. But he showed us all that he was winning as shown in these shirts. - Silver Necklaces for Children
Silver pendant necklaces that children will love to wear. Adorable colorful cartoon animal characters on a variety of styles by Zazzle. More silver necklaces on Amazon. - Chocoholics Unite Gallery and Coffee Gifts
Chocoholics Unite Gallery is a category on Sandyspider Gifts at Zazzle. It is full of chocolate lover's designs. 3DRose has these chocolate designs on coffee gift baskets by Sandy Mertens. - Flower Gifts and Zazzle
Flower gifts on custom print on demand products for Zazzle, 3DRose and Amazon. Real flower bouquets. Gifts from Sandyspider on Zazzle and Sandy Mertens on 3DRose. - Pumpkin Mugs and Coffee Gift Baskets
Pumpkin and Jack o'Lantern designs on mugs along with gourmet coffee in gift baskets, make wonderful treat gifts for the older children and adults. Trick-or-Treat. - Halloween Porcelain Snowflake Ornaments
Porcelain snowflake ornaments for Halloween make wonderful gifts. Decorate your home and yard with these ornaments that have imagines of pumpkins, Jack o' lanterns, black cats, witches and more. - My Top Ten Vintage Halloween Pen Holders
Pen and pencil holders are the best way to not lose these items. If you are like me, you are forever searching for a pen. Enjoy these Vintage Halloween pen holders. - Halloween Greeting Cards on Amazon
Halloween greeting cards has gained popularity over the years. From having these greeting cards on Amazon, I do know that these are popular sellers. - Wall Clocks of Hawaii
Hawaii has beauty all around from the ocean, beach, trees and other landscape. These wall clocks show the beauty. My daughter took these photos. - Decorative Christmas Porcelain Plates
Custom decorative Christmas plates are so lovely to have as part of the holiday decorations. Give the lady in your life a special porcelain plate with the baby Jesus or a special theme. - Halloween Collectible Porcelain Plates
Decorative Halloween plates looks so nice on in your home to add to the decor. The Porcelain plates are so eloquent. Nice collectors items. Discover these on Amazon and 3DRose under Sandy Mertens. - My Top 10 Pen Holders for Dad
Ceramic tile pen holders for dad are different, unique and stylish. Just like your father! He is the best, totally awesome and your dad. He deserves a gift that is as unique and special just like him. Give dad a place to hold his pens, pencils,...
© 2011 Sandy Mertens