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Niche Gift Shop vs a General Shop

Updated on November 22, 2014

A Real Niche Shrit


Niche Zazzle Shop vs General Shop

Zazzle is a unique online print on demand shop. You can customize your gifts with your own photos, images and text.

Now that I am more familiar with niche marketing, I would have started a niche Zazzle print on demand shop from the very beginning for all my different design ideas. In a niche site, you know that the customer is looking to buy a particular item. If the site is too general, they may be sight seeing.

A niche gift shop that offers customize online shopping experience narrows down a smaller customer base. However, they are more interested in what you are offering. A niche-marketing site is easier to find within the Google search engine.

This theory applies to every type on online gift shop, though Zazzle is the site I will be referring to throughout this article. Sandy Mertens on Amazon and 3Drose will be brought up as well.

Intro photo is Finding a Niche T-shirt - View it Here by Sandyspider Gifts on Zazzle.

Find All My Zazzle Shops Here!

What is Niche Marketing? - Read the Book

Mastering Niche Marketing

Look inside this book before you buy it on Amazon.

This book takes you through the steps to become a highly successful internet marketer. Learn how to get the most out of your gift shops by turning it into a niche market.

A marketing niche defines the specific product features aimed at satisfying specific market needs.

Focusing on a certain product, narrowing it down for a customer, would be your niche market.

In a customized online shop such as Zazzle, there are three types of niche stores.

Three Types of Niche Stores in Zazzle

  1. Specializing in one product type. Example: My Tie Shop, Funky Bags, Funny Shirts.
  2. Focusing on one design subject: Example: Spring Flowers, Wildlife, Travel.
  3. Combination of the two, breaking it down to a smaller audience. Example: Wildflower Tees, Pop Art Mousepads, German Shepherd Posters.

Owning a General Gift Shop - Do You Know About the "D.U.M.B. Merchandise" Products or That the "For Him" Product Line Includes Gifts and Cards for Father's Day?

Clickable link is in the intro text on this page.
Clickable link is in the intro text on this page. | Source

One Zazzle Shop with Many Ideas

Find a Cure for D.U.M.B. Magnet

Silhouette of Father and Child Card

Just Dad! Dark T-shirt by Sandyspider

Starting my Zazzle shop Sandyspider Gifts in 2009, having more than one print on demand shop was the last thing on my mind. Of course, for most anyone just starting out on a custom gift shop with Zazzle, multiple shops would be the last thing on their mind too.

My shop continued to grow with many different product lines from humor, seasons, holidays, flowers, animals and so on. Often I would add a statement that Sandyspider Gifts has something for everyone. Moreover, it pretty much does. I kept asking myself if I should be starting a new shop. Should I make several niche shops? Is my shop too general?

Once it had reached over 6,000 products with over 40 category product lines within my general shop, often I would get lost with all the designs within. If I got lost in Sandyspider Gifts, what about the customers searching through this huge gift shop?

One General Shop or Several Niche Shops

Do you agree with me that there should be several niche shops, rather than having one general shop?

Yes, each shop should have its own niche.

Yes, each shop should have its own niche.

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    • Nadine May 5 months ago from Cape Town, Western Cape, South Africa

      Nice post but I have to admit that my 'Just Kidding' shop has many niches when I think about it. Therefore I have created several collection boards for my..Leather , 3Dtexture,flowers,typograpics,holliday's ,personalized...and many more...designs. That might have been a mistake, but who knows?

      I have focused more on the brand name 'Just kidding' so visitors get familiar with my style of artwork. I have to other shops : the Ascension shop which has more fantasy and spiritual designs ( not religious) where I have added the designs to do with my language of Light art work. My kima global gifts shop is where I have promoted our books by using the book covers I created for them, but ever since Zazzle stopped allowing links in the descriptions, I have not add any designs there.

      Zazzle is not my most lucrative outlet for my designs.

    • simplyoasis 6 years ago

      That is an old niche question. Five years ago I started my niche sites and I wish then I had put more time into separating rather than generalizing. I think I'd be much happier with my results today had I done so then.

    • BunnyFabulous 6 years ago from Central Florida

      Yes, it can be lots more work, but if you market them all, the niche shops would do better sales I would think.

    • Nancy Tate Hellams 6 years ago from Pendleton, SC

      You have really mastered the Zazzle business so I will take your word for it

    • AuthorNormaBudden 6 years ago

      I created a general store but recently decided to create a niche store. Honestly, I'm having more enjoyment with the new one because even I become more focused when coming up with ideas to create products.

      Granted, it's a lot of work to create separate niches and you can't do it all at once; you'll be overwhelmed and become bored with it. However, when you have established one store, you can work on another one and set up a goal list of what you want to accomplish in each store, and at what rate.

    • Grandma-Marilyn 6 years ago

      I have decided that my shop is too general. I am going to break it up into Animals, Floral, Vintage Look and then one that has everything else. Don't know that i will break it up further than that.

    • anonymous 6 years ago

      I have one general shop and have been planning to make niche shops for about 6 months. I'm trying to decide how to segment - by product type or theme. Perhaps I'll try both and see how they wor out. One store is overwhelming to manage and it must be just as tough to shop a store with hundreds of pages.

    • anonymous 6 years ago

      Sure, but I guess it up to How Well you want your Shop to do! :)

    • ariomoira 6 years ago

      if a customer finds your shop while looking for a certain product and end up seeing things he/she wasn't looking for, that can be frustrating. that's how i felt while checking out my competition. i checked out their stores hoping to see products of similar style but found stuff that were completely of a different genre.

    • IntuitiveHealer 6 years ago

      Well, actually, I agree with both of those choices. Marketing works best with a niche, but maintaining more than one marketing niche is too much work.

    No way Monkey Brain, too much work. You will never get the traffic to the other shops.

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      • Nadine May 2 years ago from Cape Town, Western Cape, South Africa

        I still have too little experience with Zazzle but right from the beginning I created 3 shops. Just Kidding will focus on Art & design. The Awakening shop has new age topic designs and our Kima Global gift shop is created in order to promote all our book titles by using the book design covers. I must now fill my stores with products.

      • Tracey Boyer 2 years ago from Michigan

        I have one general Zazzle shops and three separate shops, each for a popular video game. I does get a bit confusing, but it is easier to target promote niche shops than it is to promote general shops that deal with many different subjects.

      • anonymous 4 years ago

        I'm in the middle. I have one general Zazzle store currently,*. I have been pondering branching out into niche stores, but my biggest two concerns are marketing each one and having enough quality products for each one.

      • Julia M S Pearce 6 years ago from Melbourne, Australia

        I don't Zazzle but if I did I would start off with general, several niche shops might get a bit confusing and a lot of organizing.I might want to branch out.

      • happynutritionist 6 years ago

        I don't zazzle yet, but can't imagine making a shop for each much to manage:-)

      • 'Vikk Simmons 6 years ago from Houston

        Well, I'm lazy so I will go for general but them's that be says niche when it comes to marketing. But marketing is the key and a niche by itself will need it to survive.

      • Rhonda Albom 6 years ago from New Zealand

        I think one main shop which gets traffic is stronger, unless you can get the traffic to each of your smaller shops.

      • GiftsBonanza 6 years ago

        I have both and find the general shop has far more sales... easier to market, wider audience.. mind you, that is the main one I push too :)

      • Virginia Allain 6 years ago from Central Florida

        with the tags on the products and the search capability on Zazzle in general and within a shop, they should be able to find what they want.

      One General Shop or Several Niche Shops Continued - annmackiemiller this is for you

      Do you agree with me that there should be several niche shops, rather than having one general shop?

      See results

      Branching Off Into Niche Shops - Common Design Subjects


      Branching Off to Niche Shops

      Frog in a Tea Mug by funnyjokes

      Alien Warning by funnyjokes

      Best Dad Sports Fun Text by AtoZunme

      Shortly before Halloween 2010, I branched off with a new Zazzle shop focusing on humor and cuteness. Yes, some products are more cute than funny. For a new shop, the Funnyjokes Gifts shop did well for the large buying months of October through December.

      Spring 2011 another niche marketing store from Sandyspider emerged focusing on monograms and names. This would be ideal for special occasions, moms, dads, and just seeing your name on a t-shirt. Atozunme Gifts.

      Clickable link to all the Zazzle shops in the intro text on this page.

      Decorative Light Switch Plates on Amazon - Specializing in One Type of Product

      Decorative Light Switch Plates
      Decorative Light Switch Plates

      A-Store (aStore) Niche Amazon Shop

      This is a snapshot of some favorite items in my aStore (or A-Store). Which is a niche site.

      Decorative Light Switch Plates.

      These you will find on Amazon. The aStore was complete with light switch plates until more products for Sandy Mertens were added on 3DRose. On 3DRose you need to find the designer Sandy Mertens 3/4s down each product page.

      aStores are Amazon shops that you can set up with your affiliate account. These are ideal for setting up niche shops. In my case it is also a nice way to organize light switch plates sold under my name on Amazon.

      Creating an aStore with a wide variety of general products would not have the same impact as a niche shop. It would make it harder for the search engines to find it. However, finding an aStore in the search engines can be hard to find.

      Amazon A-Store - No A-Store

      Do you have an A-Store or think it is a waste of time?

      See results

      Sandy Mertens on Amazon - Is This General or a Niche?

      Find a Niche Business on eBay

      These are other type of niche gift and business shops other than Zazzle and Amazon.

      Attention Amazon and Zazzle Affiliates

      Win-Win Fun

      Consider adding products listed under Sandy Mertens on Amazon to your Amazon modules, articles, blogs, websites or wherever you promote products?

      Find Sandy Mertens under the individual products in Search 3/4s down each individual product index pages until you find the designer pages under my name. Nearly complete list of products listed on 3DRose are: Aprons, Caps, Coasters, Coffee Gift Basket, Desk Clock, Framed Tile, Greeting Cards, Iron On Heat Transfers, Key Chains, Light Switch Covers, Mouse Pads, Mugs, Ornaments, Porcelain Plates, Quilt Squares, Sweatshirts, Napkin Holders, Pen Holders, Tiles, Tote Bags, Trivets, T-Shirts, Wall Clocks, and Water Bottles.

      Add Zazzle products to your site. As an affiliate make 15% on sales from your blog, articles and website. Find all my shops under the link at the top of the page to start promoting gift products from Zazzle. Plus there may be some good buys for you too. Zazzle always has a special going on with different items.

      Niche Articles

      © 2011 Sandy Mertens

      Are you into Niche Marketing Your Shops?

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        • CastleRoyLisa profile image

          Lisa 6 years ago from Rhode Island

          wonderful lens love it

        • profile image

          GiftsBonanza 6 years ago

          Good luck with your niche store :)

        • akumar46 lm profile image

          akumar46 lm 6 years ago

          Best wishes for your Niche store.

        • IntuitiveHealer profile image

          IntuitiveHealer 6 years ago

          Very impressive lens!

        • profile image

          miaponzo 6 years ago

          Thanks! GREAT lens!!!

        • annieangel1 profile image

          Ann 6 years ago from Yorkshire, England

          brilliant lens Sandy - Angel blessed and added to my angel blessed in may lens (will be republished later today) huggles -

          you didn't have a I DON'T KNOW answer :0)

        • RhondaAlbom profile image

          Rhonda Albom 6 years ago from New Zealand

          You raise an interesting question here. One in which I debate for myself frequently. Honestly, I have no idea which way is better, but I know it is easier when more is the main account. Plus, what is in my main account gets more attention.

        • Vikk Simmons profile image

          'Vikk Simmons 6 years ago from Houston

          Interesting idea. I guess the best of both worlds is to have variety but figure out how to name, market and sell it as niche. :)

        • profile image

          anonymous 6 years ago

          This is Why I Love Reading other Squidoo Lenses, I Just Never Know the New Things I'm going to Learn!!!

        • seashell2 profile image

          seashell2 6 years ago

          I have often wondered about doing 'niche' shops but always comes back to marketing/maintaining one store is enough for me! Interesting question, though!

        • OhMe profile image

          Nancy Tate Hellams 6 years ago from Pendleton, SC

          You have done so well with your Zazzle and really studied about it. I have so much to learn and need to get serious about it like you.

        • OhMe profile image

          Nancy Tate Hellams 6 years ago from Pendleton, SC

          Oh, and congratulations on your well deserved purple star

        • TapIn2U profile image

          TapIn2U 6 years ago

          Interesting topic to put on a lens. I'd say one niche for one shop so people don't get confused and easier to drive traffic. Fantastic lens! Sundae ;-)

        • BunnyFabulous profile image

          BunnyFabulous 6 years ago from Central Florida

          Nice lens, and congrats on the purple star!

        • sukkran trichy profile image

          sukkran trichy 6 years ago from Trichy/Tamil Nadu

          congrats for the purple.

        • WindyWintersHubs profile image

          WindyWintersHubs 6 years ago from Vancouver Island, BC

          Congratulations on your Purple Star!

        • retta719 profile image

          Loretta 6 years ago from United States

          congrats on the purple star! :)

        • BarbRad profile image

          Barbara Radisavljevic 6 years ago from Templeton, CA

          Great topic. thanks for writing it.

        • David Stone1 profile image

          David Stone 4 years ago from New York City

          As someone who has failed at Zazzle, I am a huge fan of yours for having figured it out and getting it done. Cheers!

        • Nadine May profile image

          Nadine May 2 years ago from Cape Town, Western Cape, South Africa

          Oh dear I hope I did not do something I should not have done. Ive added my comment in one of your boxes inside your post. I'm glad to have found you and hope to connect with more Zazzle store holders as I go along.

        • SandyMertens profile image

          Sandy Mertens 2 years ago from Frozen Tundra

          Nadine May You did fine you. That is what those comment boxes are for. Nice to connect with another Zazzle.

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