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Tips for a First Page Ranking
Useful Tips And Pointers To Consider For Getting The Best Google Rankings
I want to share some of my knowledge that I've acquired over the past few years in regards to getting successful first page rankings for blogs and websites.
You see, I've not done any proper training in regards to Internet Marketing or SEO. I've spent the last 2 years taking a trial and error approach in working out what can help my websites rank well in Google - and also, what can't!
I thought it was about time that I shared some of these with you - as if you're as passionate as me about online marketing then you'll want to absorb any knowledge that gets passed your way!
Let's face it, there is way too much information (and misinformation!) out there on the web as to what is good and what is bad. You can visit one page that will tell you one technique works - whilst another can say the opposite! It's often about trial and error (I guess that's my first tip then!)
Anyway, I thoroughly enjoy SEO and I continue to develop my own skills and business opportunities through this desire to do well. So here you have it, some (hopefully!) useful information for you to feast your eyes and minds on!
P.S If you fancy using my services to help market your own website or blog then please contact me and I'd be delighted to discuss with you!
P.S.S I'll keep adding tips as time goes by so keep popping back for more! :)
Photo courtesy of Microsoft
Just a very basic question - would love to hear how many viewers of this page have an interest in SEO and Internet Marketing!
Are You Interested in SEO / Internet Marketing?
I have no doubt if you've found this page that you've heard the term 'SEO' before. But do you really know what it means?
I've created this video to give you a greater insight into the meaning and to hopefully allow you to easily understand how you can utilise it for your website/business.
1) Quality Not Quantity
Type of Banklinks
At the start of my IM (Internet Marketing) career, I took whatever backlinks that I could get. I was always scouring free forums looking for people sharing useful websites where I could put my site's links.
What a mistake that was! More often than not, sites didn't move positively in the rankings, sometimes negatively!
One of the main problems I had was using SocialMonkee - a tool that gives you up to 450 'do follow' social bookmarks a day! At the time, this felt like gold dust!! WOW - ALL THOSE LINKS!! How naive was I!
This was the tool that probably cost me a lot of ranking positions over time, due to the spammy nature of low quality links going back to my web pages.
Listen, I'm not saying that sometimes low quality links are bad - in fact, in small quantities, I'd suggest they are pretty useful in diversifying your backlinks to Google! All I'm saying is that you should be concentrating much more on building high quality backlinks. After all, one high quality back link is far more useful than hundreds of spammy low quality ones!
Photo courtesy of Microsoft
2) Social Sites Matter
The Importance of Social Signals
As the likes of Facebook and Twitter reach new levels of popularity - it's an obvious step for Google (and the other search engines like Bing) to be considering social media more and more in their search algorithms.
If you think about it, it makes sense. Instead of those small portion of people that have their own websites being used as a method for Google to determine whether a website is a good one or not (based upon a backlinks) it seems a much obvious concept to consider the views of Joe Public.
This appears to be slowly getting introduced so it's more important than ever to get social signals (such as Facebook Likes, Twitter Tweets, Google +1's) for your sites to prosper now (and more so in the future).
Therefore, my tip here is make sure that you have social sharing buttons on your website or web pages. Whether you integrate them at the top of pages, at the bottom - or even a fixed widget on the side of your site - it's going to be a valuable asset going forward! Play around with different layouts and see which seems to work best for your site.
If you're dealing with local websites or a company - another factor to consider (as I'm sure Google will be integrating this soon enough) is the number of local people sharing their opinion of a site via a social site. Again, this makes sense. Who would be better to recommend a local company than local people?
I would strongly suggest sharing your websites with the local people and hoping that based upon your social strategy, that they show their appreciate of your site through the social shares you set up.
Photo courtesy of LeeStewie
3) Don't Be Impatient
It's very easy to stress with SEO. Perhaps your website's ranking has dropped quickly and you want to restore it to it's previous position? Perhaps the changes you've made to your on-page SEO hasn't made the immediate impact you were hoping?
As Frankie said, RELAX! Over stressing really doesn't help.
Trust me, I learnt this the hard way.
If you've got the knowledge and you've put some proven techniques in place, then let things happen.
For example, Google doesn't necessarily crawl your website every second of every day. In fact, sometimes not even every day! So if you've made changes to your site, then it could take some time for them to register with the 'Big G'!
Similarly with backlinks - the other website might not be crawled that often either, so again... wait it out!
If you are impatient, you'll be more inclined to make further changes or increase your back linking. Specifically with the back linking, if you over do this, it'll be obvious to Google as it'll look completely unnatural. For example, on 1st June you have 300 backlinks that you've acquired over the past 6 months. In the next 7 days, you acquire another 300 backlinks, Google would be likely to flag this as interesting behaviour because it doesn't look natural.
So as I said, take your time and ensure things look as natural as possible. Give things a few days to understand their implications, preventing the need for rash decisions!
Photo courtesy of Microsoft
Useful SEO Books
Check out some of these highly rated books to teach and give you an insight into some of the most interesting and successful SEO tips out there!
Matt Cutts "How to Rank #1 on Google" Video - Mashup of Matt Cutts Views For A #1 Ranking!
If you're into SEO then there's no doubt that you know who Matt Cutts is! If you didn't, he's the Head of the Google Spam team - effectively ensuring that quality websites rank!
This video is a mashup of videos that Matt often releases to give useful information to those Internet Marketers out there across the web
SEO Tips from SEOMoz
I found this video to be particularly useful for understanding some of the very basic introductions for marketing a website, by the really useful SEOMoz.org resource!
Here are some really useful links related to this page
If you've got any further tips or information you'd like to share with the page and those visitors who are looking for Internet Marketing tips then I would love to hear them :)