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How to Improve Traffic to Your Online Content by Developing your Backlinking Strategy

Updated on June 26, 2013

Many of you already know the importance of backlinking when it comes to article marketing and being successful on the Internet. But did you know that your backlinking strategy can also be a deciding factor in your success? If you post the wrong kind of links, in the wrong locations, or at the wrong time, you could just be wasting your time. This is why everyone needs to get organized and develop a backlinking strategy that will ensure their success! In this article I will discuss some key elements that you should consider when developing your own strategy.

Get Organized!

The first step to creating an effective backlinking strategy is to get organized. The easiest way to do this is to create a spreadsheet. I use Microsoft Excel, but any other spreadsheet program will work. First, you need to include the title, URL, and publication date of every item you publish on the internet. Each row in your spreadsheet could correspond to one content item that you have published. Next, the each column will be for a backlinking location such as a social bookmarking site, Twitter, or another blog. Below I have included an example screenshot from a spreadsheet that I created. If you'll notice, my backlink columns are grouped by week. I will explain this in a moment.


Timing is Everything!

It's not really a good idea to backlink your articles all at once. This is where the groupings in the spreadsheet come in handy. On the first day that I create an article, I backlink it in 5 locations. One of those locations is typically a link from a previously written article. Then I wait a week before I post a new backlink anywhere else. Each week after the first two weeks, I only backlink an article in 4 additional places. There are plenty of locations to post your articles, so this could potentially keep you busy for a very long time. Personally, after about 6 weeks of doing this, I don't backlink that specific article anymore. At this point in time, if you have done your keyword research properly, your traffic should begin to increase and organic backlinks should already start appearing for you. Also, when it comes to Twitter, I like to schedule my tweets by putting them on a repeating cycle to be posted again every a few months.

In addition to this, the time of day that you post a backlink can have a significant impact on the amount of people who will see it. It's best to post at the beginning of peak usage times of the sites that you are posting to. If you post a backlink at the wrong time, you run the risk of it getting buried by other people's links.

Backlink your Backlinks

If you spend a lot of time creating a backlink on site that requires a minimum amount of characters, such as Best-Reviewer or Ritepad, I recommend writing something of quality that is not duplicated. If done right, this publication can act as a standalone article as well as a backlink. In these cases, you should add this URL and title to your spreadsheet. You can start the process of backlinking this article as well and increase your traffic even more.

Textual Variation

When you create a new backlink, it is wise to vary the text of the content that you are posting. Don't use the same words to describe a link on every site that you post on. The goal here is to make your link building strategy appear as natural as possible. Feel free to edit the title, description, and even tags. This small amount of effort will make all the difference in the end.

Participate in the Community of the Sites you Post on

Why is this part of my backlinking strategy? Well, if you want people to read your content and click your links, you will need to read theirs and do the same. It's really as simple as that. Every time that I post a link on a social bookmarking site, I make sure to do the social part as well as the bookmarking part. For example, each time that I post a link on RedGage, I make sure to read at least two items posted by other people. After I read it I usually rate it, make a comment, and send a friend request (If I am not one already). This is a genuine way to increase your readership and improve your internet presence.

Putting it All Together

Every internet marketer, internet user, and online publisher has a different set of standards that they apply to themselves. Each person also has a different niche to write about. Obviously you won't be able to copy my strategy exactly because of the differences in everyone's character and content. Many people may not have the time to stick to a specific schedule, or may not necessarily see the value in backlinks as I do. In either case, this is why it is very important for each person to develop their own backlinking strategy. I hope that the tips I have presented here will enable you to do so.


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    • Rob Winters profile image

      Rob Winters 5 years ago

      Excellent tips.I totally agree that being organised and keeping track of your efforts is esential.Up & Useful.

    • profile image

      Alice 5 years ago

      Some excellent eanignrs! It shows that you have true passive income, especially from the Adsense side of things. At least your Amazon eanignrs increased mine actually fell so you did better than me and this is something that other people have reported.Bristolboyb4s last [type] ..

    • Richawriter profile image

      Richard J ONeill 5 years ago from Bangkok, Thailand

      Good stuff!

      I'm still fairly new to backlinking and not quite organized yet but I love your way of doing it, especially the way you bookmark and then read other people's stuff!

      Great info!

      Useful and Up!

    • Annette R. Smith profile image

      Annette R. Smith 5 years ago from Grand Island, Florida

      Thank you. I've enjoyed your tips and reminders. I'm going to head over to your profile page for more helpful articles!

    • CWanamaker profile image

      CWanamaker 5 years ago from Arizona

      Annette - Good luck with your spreadsheet. I hope you find yours as useful as I do mine.

    • Annette R. Smith profile image

      Annette R. Smith 5 years ago from Grand Island, Florida

      Thank you for these good organizing tips, Chris. I'm in the process of creating a spreadsheet right now! I appreciate your useful hub.

    • kjrzeek1 profile image

      kjrzeek1 6 years ago from New Jersey, USA

      As a new Hubber this hub is really helpful! Thanks!

    • GlstngRosePetals profile image

      GlstngRosePetals 6 years ago from Wouldn't You Like To Know

      Thankyou for the info. I'm going t have to try this way of back linking and hopefully it will help me earn more money. I tend to just share and tweet my stuff but I don't make nearly what I could if I would just back link. Your info is very useful and I voted you up. :)

    • mbyL profile image

      Slaven Cvijetic 6 years ago from Switzerland, Zurich

      As a beginner on HP this is a very useful hub. Voted Up shared and Useful!

    • Brinafr3sh profile image

      Brinafr3sh 6 years ago from West Coast, United States

      That's true finding a niche is the key to begin writing; then start back linking on social media sites and free posting sites as well. Voted up.

    • TiffanyTWeber profile image

      TiffanyTWeber 6 years ago from Washington D.C.

      I love the spreadsheet method. Great idea. As I start to write outside my own blogs, that will become extremely useful.

    • profile image

      imfrancis 6 years ago

      cool! great information. i learned a lot because of this. keep on posting. i will follow you. nice!

    • CWanamaker profile image

      CWanamaker 6 years ago from Arizona

      B.Leekly - Yes, you can (and should) use the Facebook and Twitter buttons to share your hubs with all of your friends and followers. I am glad that you found this hub helpful. Thank you.

    • B. Leekley profile image

      Brian Leekley 6 years ago from Kalamazoo, Michigan, USA

      Thanks for the very informative, helpful hub. I've never even heard before of most of the websites you mentioned. And I have lots of questions about backlinking, which I think I understand is somehow getting links from other website to one's hubs. Like, is it allowed for the author of a hub to click the Facebook and Twitter buttons for that hub?

    • prism3x profile image

      prism3x 6 years ago

      Thanks for sharing...great information!

    • BizVT34 profile image

      BizVT34 6 years ago from USA

      Thanks for this. The light went on for me. I really need to get organized, I'm posting stuff nearly at random.. usually no idea where I have and haven't. I hope I can get a system that works like yours.