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How to promote your Hub Pages?
About Hub Pages
Hub Pages are wonderful tools for creating content and attaining impressive readership. Contents gain traffic and good readership, whence they are unique, interesting and relevant. This simply means you should write on topic that you are familiar with or have a purpose. The former should lead to great contents while the latter would require lot of research.
Always direct your content thematically. This will lead to a set of search terms placed naturally. Do not try to add keywords for the sake of high rankings excessive addition will lead to penalty. Hence write naturally. This will enable your contents to be properly indexed and ranked by search engines.
The contents should be placed relatively along with high resolution photographs. Use the features provided by Hub Pages in order to elaborate and describe the topic well. Introduce interactivity by adding poll capsule, ratings etc. Make your write up more informative by adding links, maps and callout. Monetise your hub using Amazon or E bay capsules
Properly structured Hub is the key to success hence use table and recipe features. Create a list of modules at the beginning in order to help the visitor search information he is seeking quickly.
List of Modules
Making An Amazing Hub
More About Contents
Do lot of work in order to discover unique aspects of the topic, something not published before. While doing this you should keep in mind that people will search for that information. A write up not searched is useless and occupies space. The search engines will discover this fact sooner or later and rank your website lower.
Do not try to make your content verbose by adding useless or repeated information. Remember if you repeat the information it will be seen as negative by search engines. You will be competing with the best hence gauge up the competition. Type relevant keywords and study the competitors. This will enable you to come up with scoring points but please do not copy.
Use proper grammar to frame your sentences and divide content into relevant paragraph to increase readability. While creating hub pages write in active form while anecdotal write up suits the blogs very much.
Google Search Engine
Sergey Brin and Larry Page Founders of Google devised algorithms that returned highly relevant and informative results. This made Google a leading search engine on the Internet.
Website promotion or search engine optimisation is an important process to rank your hub pages higher on SERPS or search engine result pages. Thanks to an up to date platform you do not have to go for an on page exercise here. Well not much. You must write a descriptive title and good description for search engines to understand and index your hub pages accurately.
Take care not to manipulate the search algorithms. This will invite penalty and your site will be De-indexed or ranked lower. You should aim to get a large number of votes or back links from other sites because of your excellent write up. Creating back links is an important exercise hence you should look for good platforms that offer a "dofollow" link. This type of link makes a positive impact on search engines. Make your website popular on social media sites because the contemporary search engine matrix considers these factors while ranking.
Join online communities, forums and groups to promote your hub pages within the limit of decency. Whence you make yourself popular online people are encouraged to read what you write.
Video Tutorial for Link Building
Creating Authoritative External Links
As written above other site owners should link to your site to make it popular. This they will do if they would like to disseminate information that you have provided because it is useful for their visitors to their site.
You can also create links where good editorial scrutiny is there. The platform could be any an article writing site, directory, forum, other peoples site. All link sites should be relevant to the topic. You can also create useful blogs with a good number of entries and then place a link there. But all these exercise should be useful and interesting to the visitors. No platform should be created or used just for the purpose of link building.
Online sites dedicated to specific topics with quality research based information yield authoritative external links. However you should be an expert on the topic to publish am article and gain a back link if provided. Such sites have high level of editorial scrutiny.
Seo for start ups
Blogging - Social Media
In case of blogs write naturally in anecdotal manner, add topic relevant entries. Write well and make the entries useful to the visitors. Add related photographs with proper captions, alt text and descriptions.
You need to have lot of ground information for creating topic relevant information. People normally blog in subjects that they are associated with. But you can also study a subject and start writing about it. This will take time but then you will be able to write on many topics.
There are many blogging tools and platforms available for free. These will offer you an opportunity to blog. But be careful about the guidelines you have to follow. Most of the platforms do not allow commercialisation and spam. Write really well and use the utilities by the service provider to the optimum.
Some of the good blogging platforms are:
- Type Pad
- Wikinut (Micro Blogging)
- Tumblr (Micro Blogging)
These are equipped with lot of functions and rich text editors. The above mention platforms are also very stable and they are free. With exploration you can find many blogging opportunities on the Internet.
Social Media Logo
Social Media - Networking
While working on social media sites you should remember that the content is king. This would mean good write ups, high resolution images, utilities and useful information in form of news.
Face book is one such place where you can make your hub pages popular. This is a social media site for networking hence you can succeed in creating and vast online communities or followers if you are active and your contents are interesting. This way you can also promote your business and profession or your interest. But be careful not to publish inferior write ups or try t o spam. Indulge in genuine activities to please your followers or visitors.
Another popular platform is twitter we all know about it. Use this to popularize your content as well as publish your thoughts.
Some of the other Networking Websites are:
- Stumble Upon
- Google +
These are few you can search for more.
Social Media - Bookmarking
This is an important tool provided by many websites. Here you can arrange your content as per topic so that visitors would find them easily. Most of these sites are "nofollow" hence you will not derive any promotional benefit. But this matrix is taken into consideration while ranking.
Yes your content should be popular on social media websites. Active participation will teach you how to succeed. Be ready to spend lot of time and efforts.
Creating Referrals for Higher Traffic
At many places you may not get a "dofollow" links nevertheless you should use these for publishing good content relevant for your hub topic. Many of these sites are very popular on the Internet and hence receive a large number of visitors. Hub Pages are one of them and if you certain conditions are fulfilled a "dofollow" link can be obtained.
Some of the popular sites are
- Article Snatch
- Ezine Articles
- Article Base
These are the few sites that offer good source of referral build up. You can search more as new one are being established on the Net every year.
Video marketing is an important tool for promoting businesses on the Internet. There many sites that list video for free or on fee basis. These sites could be used to promote the company videos highlighting their brand or services.
Since there are many formats in which videos are made one should be aware of the most popular ones. The popular formats like wmv, mp4 can be uploaded and displayed with ease. One can use Youtube and Vimeo for uploading and promoting the videos.
The media should be able to carry the URL of the company website for increasing referral traffic. Many people use the URL to reach the company website bedsides learning about the brands or services of the companies.
This is a tall order but if your budget allows you should do it. This may not fetch immediate returns but if your hub is already earning you should indulge in small budget campaigns. If your hub is configured optimally for advertisement you should be able to offset the cost.
Two platforms are most appealing. On is "Google Adwords" and the other is Facebook Ads. Both can be effective whence properly optimised ads and campaigns are in place. There are many other mediums where you can run paid ads but the cost matters hence economise.
Search engine algorithms and quality checks are constantly evolving hence the marketing model is changing as well. The search engines now accord greater emphasis to site design which includes contents, download speed and page layout.
In case of Hub Pages these three factors are important since they are user controllable factors. Unique contents, extended but relevant information, fast loading high resolution images. These factors invite users and if they spend more time going through the page the search engine will count it favourably. .
Website Promotion - Author
All the above capsules sum up in brief the search engine optimisation campaign for web promotion. These are the same technique that work for promoting hub pages on the Internet. My involvement with hub pages goes more than two years back.
I am publishing this hub page for writers who are interested in web promotion and content writing for Seo purpose. For more ideas writers can contact me. I will help with whatever knowledge I have.
Salient Features of Hub Pages
Hub Pages are featured whence they contain quality features and relevancy. This results in better performance on SERPs.