ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Is Google Penalizing Us for Writing on Diverse Topics?

Updated on June 13, 2012
Source

I made an interesting discovery about SEO. I managed to increase the traffic to my hubs by deleting a bunch of them. It appears that Google prefers subdomains that stick to one niche. This is not groundbreaking research, but it seems be something that is not discussed much in the HubPages community. And since many of us are here to make money, why aren't we doing it the smart way?

I do not claim to be an expert on SEO or making money online, but I do want to share my experiences here on HubPages.

The Backstory

I first joined HubPages at the end of February 2012 under a different account name. The account started out as a way to backlink to my architecture website, but I soon found that I really enjoyed writing for HubPages. Next thing I knew I had hubs on makeup, travel, books, and relationships in addition to my architecture hubs.

However, I had made a big mistake. I had used the name of my website as my username on HubPages. While this isn't the end of the world, I decided from a marketing perspective that it wasn't wise to associate my professional architecture site with dating and skin care advice. I hope you understand that this is why I'm not saying the name of the account in this hub either.

I opened my Modern Lady account at the beginning of May. I deleted 26 non-architecture hubs from my old account and moved them over to Modern Lady. I started commenting on hubs, following other hubbers, and generally having a good time participating in the HubPages community under my new persona.

And I completely ignored my old account and the seven hubs that remained there.

My Traffic Discovery

A few weeks later I decided to check back in on my old account. My traffic had skyrocketed! Perhaps it was a coincidence, but it seems a bit interesting that immediately after I unpublished all those unrelated hubs, my traffic would see such a significant increase.

It seems that Google ranks sites higher if the keywords for all their articles are related. If you've got too many unrelated keywords, you get penalized. I've noticed in my new account that keywords from other hubs pop up in searches. For example, 10 Creative and Fun Date Ideas came up for a search for "ideas for double dates chicago." No doubt Google got confused by my Travel Guide to Chicago, Illinois. There are a number of other similar instances with other hubs. Too many unrelated keyword means the Big G gets confused on what the topic of your site is.

This also leads me to believe that HubPages as a whole is getting penalized since there are so many writers who all have different topics. This is what makes HubPages an awesome community, but we're probably hurting each other's SEO.

Deleting Hubs Increases Traffic?

I deleted 26 non-architecture hubs, leaving 7 architecture hubs on the account.
I deleted 26 non-architecture hubs, leaving 7 architecture hubs on the account.

Where to Go from Here?

We've already got HubPages accounts with established hubs. What do we do now?

For those new to HubPages (or thinking about joining) I would suggest picking a niche and sticking to it, even if that means deleting a couple hubs. For those of us with more published writing it's a bit stickier.

I'm an advocate of working smarter not harder. Given the option of writing 10 hubs on a carefully chosen niche or 50 on scattershot topics and getting the same amount of traffic, I would take the 10 hubs. Although I'm also here to enjoy myself and learn new things, my ultimate goal is to make some side income. It's important to make the right decisions to acheive the desired goals.

Another consideration is that Google gives sites with a lot of content more clout. The more hubs the better (assuming they're good quality). It's easier to write a lot of hubs on a subdomain that covers many topics. One account with 100 hubs is better than 10 accounts with 10 each. However, if you're penalized for writing on diverse topics, it must breakeven somewhere. At what point is is better to have more hubs than to have them all on one topic?

All told, I'm not looking forward to moving hubs again. Modern Lady has been a catch-all account for me and I'm not sure she's a good candidate for becoming a niche account at this point. I suppose she could become exclusively beauty or exclusively travel, but I don't think that would be fair to my current followers, and frankly I'm not interested in putting in the time to move hubs that I just finished moving. Modern Lady also has a few hubs on very random topics that are doing well and need to remain in a generic account. If anything, I will try to write on topics I have already broached with Modern Lady. If I come accross any potentially good niches, I will start another HubPages account or maybe develop an independent website for them.


working

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://corp.maven.io/privacy-policy

Show Details
Necessary
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Features
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Marketing
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Statistics
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)