ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Keywords and Increased Earnings

Updated on July 8, 2019
wheelinallover profile image

Dennis uses a personal touch to share what he learned as a business owner and son of two business owners.

keywords and increased earnings
keywords and increased earnings | Source

Know your audience

So you want to increase your earnings using keywords? To do this use keywords those who frequent the platform you are writing on have an interest in reading about. To do this you need to understand the demographics of the readers.

Demographics is knowing who the audience is and reaching them with information they find of value. This you should feel is of more importance than “high paying” keywords. The most important goal of writing is giving your audience something they can’t find elsewhere.

Locating statistics and demographics

Where do you find who is visiting a writing platform? Alexa I believe can’t be beat. Go to Type in the URL of the platform you are considering. Click through to the statistics page. You will find the information at the lower left of the page.

For this article we will use hub pages.I have found it to be the best paying of any writing platform I have used. It is one of many I have tried.

Demographics for Hub Pages search term “Based on internet averages, is visited more frequently by females who are in the age range 18-24, received some college education and browse this site from home.”

Use keywords which fit your content

For a while I used keyword tools to try to find more visitors. For me it backfired. What I found works best is write about what you know. Then choose keywords which are relevant what you write.

My first ten hubs, which were written from personal experience consistently pull more traffic than anything written to a "high paying" keyword cluster. These articles have been aging for eight years now and are still receiving visitors.

I recommend taking some time to learn to use any keyword tool that lets you see how much traffic a keyword is seeing. You want searched keywords if you plan to earn. It is best if you find a sub niche with low competition, with a lot of people searching. Those however don't last long.

Answer questions

Some of the articles I remember writing as an answer to a question. Actually an article which answers a question someone is asking usually does well. Think of it this way, if someone wants information their search query will be in question form. This is why "How to" articles do so well.

Ask questions and answer them
Ask questions and answer them | Source

What does value for the reader do for you?

Up until a year ago I never understood readers are who add value. This is for earnings and optimization. It helps if a readers leaves a comment and shares with their social networks. It is important to remember also that every comment you make should create a back-link to your work. Please understand even no follow links have value. They are part of optimization. On hub pages every comment though your writers name will always lead to your profile.. When you share socially it is advised that what you share has value to those on your social media.


The best way to write

People who tell me on page optimization makes a difference make me laugh. What you should do is write as if you’re writing to your best friend. Everything you write should be natural.

Other than the title, then the first, around the center of the article, and last paragraph no thought should be given to keywords. What happens in this case has more value to search engines. Google's bots search for words that others have used when talking about your keywords. They use these words to gauge relevance.

Make sense to the reader

Always put your article together in paragraphs with sentences which make sense to the reader. When you write this way you will find your keywords are there. It is important not to overuse your keywords because Google's Panda was created to give real value to searchers.

Everything you write should contain some part of you. As you are writing you want to consider who you are, what value you are sharing, and how what you write will be of value to others.

The key to increased earnings

What is the real key to increased earnings? Give your audience something which is of value to them. Something they enjoy and are willing to share. Readers sharing your work have more clout with search engine placement than any on page optimization you can do. The comments they add, help with optimization also.


Aug 27, 2012 1:50 AM CDT Dennis Thorgesen for Lisech eMarketing, All rights reserved.

Updated July, 8, 2019 11:10 Pm CDT Dennis Thorgesen for Lisech eMarketing, All rights reserved.

Have you used Alexa to search demographics?

See results

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2012 Dennis Thorgesen


    0 of 8192 characters used
    Post Comment
    • wheelinallover profile imageAUTHOR

      Dennis Thorgesen 

      21 months ago from Beatrice, Nebraska U.S.

      Thanks Gupi. Google's Panda and the changes they have made since are all aimed at putting quality content in front of those who use their search engine.

      Your job as a writer then is to create value within your niche. If it is good quality, your readers will take care of the rest. Please understand though keywords taking the reader to the correct niche are important.

    • Gurpinder Vir Singh Rai profile image


      21 months ago

      Thank you for sharing those fantastic tips.

    • wheelinallover profile imageAUTHOR

      Dennis Thorgesen 

      22 months ago from Beatrice, Nebraska U.S.

      Thanks Audrey. I really don't spend enough time on Hub pages. Writing from the heart has served me well in business. Know, like, and trust really are the biggest factors even for those who write for a living.

      My goal with everything I have created is to give value.

    • vocalcoach profile image

      Audrey Hunt 

      22 months ago from Idyllwild Ca.

      I'm back again for a refresher. You've given so much "meat" in this article, and after reading this informative hub again, it's even more valuable to me now.

      I'm working on my first book (singing) and really needed to be reminded to "write from the heart." I think I tend to get too technical at times.

      Just want to thank you again for sharing this information. How lucky we are to have you here on Hub Pages!


    • wheelinallover profile imageAUTHOR

      Dennis Thorgesen 

      6 years ago from Beatrice, Nebraska U.S.

      vocalcoach This has been working and has kept me on page ones since April of 2011 for articles written before the Panda updates. To me is is simply "Write from the heart" "Share what you know" and do a little keyword testing to make sure the right people will find the articles.

      viking305 Optimizing pictures and videos doesn't hurt either. I am on page ones for pictures where the content can't be found other than by clicking through the picture.

      mio cid As I said above, write from the heart and share what you know. sooner or later people will find your articles. If enough do then share socially you will at least earn something. Social sharing also helps with page one placement.

    • mio cid profile image

      mio cid 

      6 years ago from Uruguay

      After 4 years of being in hubpages I still don't know how to do the keyword thing so I've given up on it.

    • viking305 profile image

      L M Reid 

      6 years ago from Ireland

      Yes a mixture of keywords and interesting content in our articles is the key to success.

      Very useful information - Shared and voted up

    • vocalcoach profile image

      Audrey Hunt 

      6 years ago from Idyllwild Ca.

      Thank you for this excellent hub. I agree with all you've said. And also thanks for introducing me to Alexa. I'll check it out.

      Take care. Voted up and sharing.

    • wheelinallover profile imageAUTHOR

      Dennis Thorgesen 

      6 years ago from Beatrice, Nebraska U.S.

      We each have our own system. I chose evergreen subjects because at least one of the keywords have traffic and relevant ads. I will admit there is an exception to this. That group of articles I use as ice breakers with potential customers for my business. Either way they help the bottom line. In business, know, like, and trust are important. It was simpler to put articles relevant to my young life on Hub Pages. It doesn't hurt my feelings that when people are checking me out I am being paid. As important as where you post is how is it going to help you personally earn.

    • bestonlineschools profile image

      Best Online Schools 

      6 years ago from UK

      choosing a keyword that has low competition or moderate competition on Google keyword planner implies that you are choosing a keyword that has few or no advertisers. In this case you might end up with irrelevant ads showing up, hence reduced click through rate or low pay per click despite having a lot of traffic.

      Type on Google, the keyword you want to write for to see if there is any adequate number of ads showing up, otherwise consider writing 'buying topics' so that you can monetize your traffic through Amazon for instance.

    • wheelinallover profile imageAUTHOR

      Dennis Thorgesen 

      8 years ago from Beatrice, Nebraska U.S.

      For me this is true Steve and Vicky. I use at least one of Google's tools every day. Google AdWords is used to test keywords for myself and others. I check AdSense numbers and analytics for my sites and ones I have built for others. Blogger is used for comments.

    • profile image

      Steve and Vicky 

      8 years ago

      Cool article with great info that we can always use each day. Thanks!

    • wheelinallover profile imageAUTHOR

      Dennis Thorgesen 

      8 years ago from Beatrice, Nebraska U.S.

      Thanks Rajan. We search for what is most current as we write articles for ourselves and others. Website content is another area we create content in. Unless we keep up to date we would be of no value to us or others.

    • rajan jolly profile image

      Rajan Singh Jolly 

      8 years ago from From Mumbai, presently in Jalandhar, INDIA.

      Very sound advice. Content and correct information is what is more important.

      Voted up & interesting.

    • wheelinallover profile imageAUTHOR

      Dennis Thorgesen 

      8 years ago from Beatrice, Nebraska U.S.

      Thanks Brett and Amber522. Brett I had to add value to one of the website blogs today. I was getting way too many complaints about not going deep enough into the subject. I didn't want to have a thousand word blog, no one would read it. Instead I linked one of my hubs to it which contains the information they seem to be asking for.

      Amber unless you are a business person with a website or know someone who is chances are you haven't heard of Alexa. I am adding the link for those who haven't Today I found two pieces of information of importance. Sub domain websites are ranked by Alexa however Hub pages sub domains are not. In case you didn't know all hubbers are on sub domains.

      This was done so the spammers would no longer hurt the overall ranking of hub pages which comes in at Alexa Traffic Rank: 332 Traffic Rank in US: 272. Alexa rank has nothing to do with search engine placement. Google and other search engines use an algorithm each has created. A good Alexa rating though may have something to do with some of the algorithms search engines create.

    • Amber522 profile image


      8 years ago

      I had never heard of Alexa before coming across this hub, but I will definitely have to check it out. Thanks for the advice. Voting up and sharing :)

    • Brett.Tesol profile image

      Brett C 

      8 years ago from Asia

      You make some interesting points. I tend to write what I want, but find low-moderate competition keywords to weave into the piece. I also try not to repeat the keywords, but instead use various keywords on the subject. What you say about value is very true though and is always obvious from results.

      Shared, up and useful.

    • wheelinallover profile imageAUTHOR

      Dennis Thorgesen 

      8 years ago from Beatrice, Nebraska U.S.

      Thanks innerspin, rjsadowski, and deepak. The point of the hub is you need to decide whether you are going to write to the primary audience or use "high payout" keywords for which your audience have no interest. This is unless you can match a "high paying" keyword to the audience. It is possible with certain programs to find high paying keywords. The question is should you use one of them?

    • Deepak Chaturvedi profile image

      Deepak Chaturvedi 

      8 years ago from New Delhi, India

      It is the hub which provide helpful tools to us.Yes,a great deal of work depends on keywords as they play a crucial role for earning.

    • rjsadowski profile image


      8 years ago

      Useful advice.

    • innerspin profile image

      Kim Kennedy 

      8 years ago from uk

      Interesting points, thank you. I'm still learning things all the time, this was helpful.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)