Keywords and Increased Earnings
Know your audience
So you want to increase your earnings using keywords? To do this use keywords those who frequent the platform you are writing on have an interest in reading about. To do this you need to understand the demographics of the readers.
Demographics is knowing who the audience is and reaching them with information they find of value. This you should feel is of more importance than “high paying” keywords. The most important goal of writing is giving your audience something they can’t find elsewhere.
Locating statistics and demographics
Where do you find who is visiting a writing platform? Alexa I believe can’t be beat. Go to Alexa.com. Type in the URL of the platform you are considering. Click through to the statistics page. You will find the information at the lower left of the page.
For this article we will use hub pages.I have found it to be the best paying of any writing platform I have used. It is one of many I have tried.
Demographics for Hub Pages
Alexa.com search term hubpages.com “Based on internet averages, hubpages.com is visited more frequently by females who are in the age range 18-24, received some college education and browse this site from home.”
Use keywords which fit your content
For a while I used keyword tools to try to find more visitors. For me it backfired. What I found works best is write about what you know. Then choose keywords which are relevant what you write.
My first ten hubs, which were written from personal experience consistently pull more traffic than anything written to a "high paying" keyword cluster. These articles have been aging for eight years now and are still receiving visitors.
I recommend taking some time to learn to use any keyword tool that lets you see how much traffic a keyword is seeing. You want searched keywords if you plan to earn. It is best if you find a sub niche with low competition, with a lot of people searching. Those however don't last long.
Some of the articles I remember writing as an answer to a question. Actually an article which answers a question someone is asking usually does well. Think of it this way, if someone wants information their search query will be in question form. This is why "How to" articles do so well.
What does value for the reader do for you?
Up until a year ago I never understood readers are who add value. This is for earnings and optimization. It helps if a readers leaves a comment and shares with their social networks. It is important to remember also that every comment you make should create a back-link to your work. Please understand even no follow links have value. They are part of optimization. On hub pages every comment though your writers name will always lead to your profile.. When you share socially it is advised that what you share has value to those on your social media.
The best way to write
People who tell me on page optimization makes a difference make me laugh. What you should do is write as if you’re writing to your best friend. Everything you write should be natural.
Other than the title, then the first, around the center of the article, and last paragraph no thought should be given to keywords. What happens in this case has more value to search engines. Google's bots search for words that others have used when talking about your keywords. They use these words to gauge relevance.
Make sense to the reader
Always put your article together in paragraphs with sentences which make sense to the reader. When you write this way you will find your keywords are there. It is important not to overuse your keywords because Google's Panda was created to give real value to searchers.
Everything you write should contain some part of you. As you are writing you want to consider who you are, what value you are sharing, and how what you write will be of value to others.
The key to increased earnings
What is the real key to increased earnings? Give your audience something which is of value to them. Something they enjoy and are willing to share. Readers sharing your work have more clout with search engine placement than any on page optimization you can do. The comments they add, help with optimization also.
Aug 27, 2012 1:50 AM CDT Dennis Thorgesen for Lisech eMarketing, All rights reserved.
Updated July, 8, 2019 11:10 Pm CDT Dennis Thorgesen for Lisech eMarketing, All rights reserved.
- Google Keyword Tool
Newest Google Keyword Tool with Webmaster Help and Google Tool Chart. Easy remember URL. Helpful free Webmaster resource and tool box.
Have you used Alexa to search demographics?
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2012 Dennis Thorgesen