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How to grow your web traffic with Pinterest

Updated on December 5, 2012

Pinterest

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This is so simple a 12-year-old can do it.

A friend of mine who also has a marketing and content creation business was chatting with me yesterday about how much the business has changed.

We’ve been at this for more than 10 years (at least!), and it used to be that we could work with a client, design ads, buy advertising space, and then wait for the results to come in. Easy.

That is SO not happening any more. It almost seems like the landscape is changing by the week. She concentrates on video, and she creates short videos for small businesses because they don’t have time to do it themselves.

That’s a great place to start, and anyone with a computer can get going.

Meantime, while I also create video content, my area of concentration has been on placement of free articles, press releases (although that’s dying too) and Search Engine Optimization (SEO) through unique content, and – now – Pinterist.

One of the websites that I manage deals with a lot of images, so I set up a Pinterest account and created a board that featured the product images. We use images from the end-user and have killer examples of how this product has changed the faces of the users.

It’s not super fancy, and it’s not difficult.

When you add an image to your Pinterest board, open it up to edit it, and make sure the url is pointing back to your website. It couldn’t be simpler, and it created hundreds andhundreds of website visitors in one day.

You can even use other’s images and add them to your board. Just change the url to your website, and make sure the image matches with the link so you don’t tick off your visitor. (That doesn’t make for good sales!)

523 clicks in one afternoon

One of my images got more than 523 clicks in one afternoon. This is what today’s marketing can do – I didn’t spend a dime, and yet the phone was ringing with interested buyers. ThePinterest board told the story.

How long does it take to set up? You can have a Pinterest account with separate boards loaded and running in an hour. Your cost is only your time, but not everybody will do it. That’s the real difference between those who have success, and those who struggle and say “It’s not working for me.”

If your business or product is a visual one, jump onto Pinterest and get going.

Where to start

The best place to start learning how to do this yourself is to join my team with the Empower Network. It’s ridiculously cheap to get started, and the information you learn here will help you earn WAAAAY more in return. It’s $25 measly dollars to get going, and you’ll be up and running in one day – even without a 12-year-old to help.

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