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Amazon Affiliates: Set Up Your Own Amazon Online Store

Updated on April 26, 2013
waynet profile image

Wayne is a Writer that writes articles on various subjects to help others with online marketing and online business.

Helpful books to get you started in affiliate marketing at amazon

Amazon for Online Shopping And Your Own Amazon Corner Shop Store


Setting Up Your Own Free Amazon Store...

...Is as easy as signing up for a free affiliate program.

What follows is an overview building up your astore Amazon online store, and why you should be targeting specific areas of interest or shopping items.

First is to sign up with amazon, usually you need to create a username and password, like mosts sites, then you need to set up how you will be paid, either by check or direct deposit straight into your bank account, or you could opt to be paid in amazon gift certificates.

The next thing is, you need to be thinking about targeted id's for your astores, but remember that most of the obvious names will be taken, so try to come up with some unique and targeted keywords if possible as this will help you in the long term success of your amazon store.

Colours and fonts and header graphic titles

With the associate program at Amazon you have the opportunity of customizing your storefront how you would want it to look and match the colours of an existing site somewhere else, plus you can add one link per astore to an extrenal source (preferrably a related site!) and also an about page, describing what's on offer and what the special deals are, such as gift certificates and here is a good opportunity to highlight these.

100 stores for one amazon affiliate

As you may be aware you get 100 id's to create 100 astores with, so each one is a chance to promote something specific, so maybe you are a book fanatic, so you could list each store on your favourite authors or pick by genre which is usually the best and most searched option, but recommended authors are the second best, so I'd use both these popular searches and incorporate them into your affiliate marketing plan.

Organizing your store into categories

When you have separate categories for items it's best to list them in sub lists under the main category, so that you are placing related items in the right place, this may sound too obvious, but so many people get caught up in listing things that they may just list things all over the place and it loses it's focus.

Creating categories is easy and it's one of the first steps you do when creating each astore.

Adding your own product descriptions

There would have been a time when I would have just used amazons product descriptions, but now I do not, mainly because of duplicate content and secondly it's more personal to recommend a roduct if you can describe the best points about the product, So to start off I would get to know the products well so you can provide added value by contributing your own words to the descriptive passage that accompanies all amazon product items.

Tip: If you really have trouble writing your own product reviews then read amazons descriptions and just put it into your own words, trust me this is a better way of making your astores fresh, just think of all the others who lazily copy and paste the default descriptions, they probably don't get much traffic from that way alone as this triggers the duplicate content filters anyway.

Perhaps one of the best things about the amazon associate program is the amount of promotional tools you can use to build up your online stores presence, there are product preview links that add actual products to your website, or there are context links, which are my favourite, because if you have a decent website or blog you can add the context link code into your sites code and this will highlight specific keywords related to your blogs content and make these into actual links that go back to the amazon product database, this is all with your affiliate id embedded in the script.

Adding banners and search boxes are good too, especially if you have a shopping site, as people can either click on the banner or do a search from their website, but generally speaking text links do far better than banners, so adding great content or product reviews with keyword text links within the content will have far better results.

Use the reports

A useful tool is the reports as you can track which of your astores are doing well, which ones are getting clicks and what sales are being generated, the report also details the exact dates and days that sales were made and link types were clicked, so make use of this feature often to see what is working well and what isn't working so well.

A final note of this overview, the Amazon associate program assumes that you are getting a decent amount of traffic as this is a key factor in an amazon affiliates success, to gain an understanding of building traffic to your websites, why not have a look here on hubpages, just use the search function and see what comes up.

So set up your own Amazon store and drive some qualified traffic to it and just see what happens or read my review of the Super Affiliate Handbook By Rosalind Gardner as that book will show you how to become a super affiliate.

Update: Amazon have now added integration with Blogger, Googles popular blogging platform and you can now promote amazon affiliate products from within the blog post editing module, so it is worth taking advantage of this tool to add products to your reviews and try and earn some affiliate commissions from highly relevant products.

Amazon Affiliate Program Earning

Amazon Affiliate Income.    Image/logo taken from copyright 2010.
Amazon Affiliate Income. Image/logo taken from copyright 2010.

More Promotional Affiliate Related Things You Can Do

Amazon is the original affiliate program one of the first and one of the best and easiest to earn from now with more great ways of promoting and quicker product link building through the use of the recent addition of Site Stripe which enables the affiliate to link to products from the main Amazon database, so whilst you are yoursel on an online shop or just searching through, you could potentially while you're at it save promotional affiliate links in a notepad file for later.

The Site Stripe feature is a neat tool that makes it really easier now to build affiliate product links from any page on Amazon, I urge you to try out this tool if you aren't already using it.

Update: - Amazon have just integrated a new feature called share on twitter, where you can post a tweet with your amazon ID, which will be shortened, so that anyone who purchases something by reading your tweets and actually clicking through your affiliate ID, you make a referral commission. neat huh!? - Although the danger here is not to spam the heck out of it!!

The use of widgets are also worth a try too, although widgets and banners don't convert into sales that well, you may need to drive up the relevancy of your widget placements, take a look at the hub page format, amazon and ebay capsules are in fact widgets and they could be placed directly next to the text for really relevant recommendations.

Video reviews of products you may have bought through Amazon yourself, these types of recommendations are really what sets you apart from the lazy marketers out there who just use already established copy and reviews to try and gain an audience, these types of reviews make a more personalized recommendation to your customer base, remember you get an additional link back to your main website, so make it a review site or blog about the specific products you are promoting on your astore.

Amazon Shopping Basket

 The amazon shopping basket really helps when you are ordering or directing other online shoppers to order, it saves the items you choose so that it feels like a real physical shopping experience and it adds all the items up for you and subtracts any gift certificates you have applied to your order.

All online shopping portals should have an online shopping basket like the one at Amazon or else there is no point ever thinking about doing business on the net, your amazon affiliate store has the ability to add items you choose or your customers choose to buy later on on their online shopping spree.

Over on squidoo there is an amazon search module that you can add to your lenses if you have an account over there, this search module targets specific keyword phrases and can display the target products to entice people to search. The trick is working with what you already have and use some proven marketing methods to push your promotions ahead of the crowd.

So the key element here is see what you can do to get people adding items into their shopping basket through Amazon.

Amazon Gift Certificates

Gift certificates you can promote all year round with the emphasis on the holidays, like Christmas time and birthdays upcoming year round and all times really. The thing about vouchers and coupons to save someone spending their own money is like a special deal and a gift that really is quite unique, all the reciever of the gift certificate has to worry about is choosing something to buy online with it and that's it.

Try and promote these where ever possible usually before people buy is a good bet, but again prominent on the page so no one misses it, above the fold as they say. I myself like to include the link in an email to some of my close family and friends as this is an effective hint, but also by giving the benefit of a gift certificate they might be more inclined to buy a couple of gift vouchers or cards for themselves or (sob) someone else.

In Text Relevancy, Product Titles And Descriptions

The main thing with any online store has to be optimized pages, product titles and descriptions, to be found there has to be effective keywords at work, organic search terms that interested Googlers would be actively searching for, people most often search for specifics, model, make, author, issue number. Things like that area easily able to draw the more specific searchers into your website, but of course being aware of the fact of the huge online companies that have the advertising budgets to spend.

Typically the more imaginative you are as an affiliate with Amazon the better your chances of creating an income through the associates program.

Going deep with your amazon links in an article or any content for that matter really helps with relevant links that target a certain customer online who may read a review on a specific type of subject matter, in text relevancy works on many levels and can provide much better conversion rates than banner ads alone. People are looking for certain things, further information, relevant content that helps them make a decision in the process of actually buying or considering an online purchase.

Just remember that properly optimized products and their descriptions are only one of the optimization methods you employ, there are countless others that go towards any promotional campaign, affiliate or in a business sense.

Answer The Amazon Poll

How much have you earned from the Amazon Affiliate Program?

See results

Was this hub helpful? And is your Amazon Astore making you any money?

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    • darrensurrey profile image


      5 years ago from Surrey, England

      Very useful hub. I've just set up a health site and wanted to add a shop to it. Completely forgot about astores.

    • louromano profile image


      6 years ago

      Amazing site !

    • JamaGenee profile image

      Joanna McKenna 

      6 years ago from Central Oklahoma

      I'll have to think about that. After I've read up a bit more on the subject. Oddly, I've been buying "gently read" books from Amazon for years, but got wild and crazy a month ago and bought a **new** popcorn popper from there. (Well, who buys a USED popcorn popper???) ;D

    • waynet profile imageAUTHOR

      Wayne Tully 

      6 years ago from Hull City United Kingdom

      Cheers now! A website that promotes amazon affiliate stuff could be better....a review site perhaps?

    • JamaGenee profile image

      Joanna McKenna 

      6 years ago from Central Oklahoma

      I've been considering an Amazon store, so will bookmark this and read more thoroughly later. Thanks!

    • The-BestMouseTrap profile image

      Pam Valentine 

      7 years ago from The Heartland, USA

      What a great post and so useful, I've been wondering for sometime what the details are in making an Amazon store and this fits the answer I was looking for. I am really looking in you tip on domain names and astores. It seems you are a wealth of info from your 600 plus hubs. Im off to check out some more of your hubs.

    • profile image


      7 years ago

      Domain resellers are a perfect example of the definition of the term reseller domains. Resellers are individuals or companies who act as agents for ICANN accredited registrars. They either sell for commission or to make a profit. Domain name resellers are companies or individuals selling their own domain names.

    • missnisha profile image


      7 years ago from Southern California

      Thank you for the tip! I had previously registered with Linkshare (and Commission Junction), so I will apply to and see how that works out.

    • waynet profile imageAUTHOR

      Wayne Tully 

      7 years ago from Hull City United Kingdom

      You could try, as that is like an Amazon alternative, although you'll have to add the links manually to your hubpages and if you have a blog you can add some banners that way. the affiliate network you sign up for is called Linkshare and they have access to other affiliate programs it's worth checking out.

      Even I am looking into alternatives just in case they get rid of the amazon affiliate program here in the UK, as you never know!

    • missnisha profile image


      7 years ago from Southern California

      I used to be an Amazon affiliate, but I live in California. Because of the new stupid law that was implemented to get taxes from Amazon and similar sites, Amazon completely cut off ALL of its California affiliates. Thus, I can't earn money through this particular website anymore (at least, until the battle over the taxes is over; people are trying to get the law on the ballot to repeal the tax requirement). Do you know of any comparable places I could use the information on this hub? Maybe you can write a hub about alternative retail affiliate programs one can use if a person lives in a state that taxes Internet sales.

    • Alladream74 profile image

      Victor Mavedzenge 

      7 years ago from Oakland, California

      Fantastic hub,I have just started as an amazon affiliate and I must say that there has already been a slight increase in traffic just from the association.I think it pays in the long run to work with Amazon

    • Andrew0208 profile image


      7 years ago from Zion

      Hi Waynet, thanks for this insightful hub. Recently, I started learning and getting more familiar with selling Amazon products. Very helpful and Hub bookmarked.

    • W. K. Hayes profile image

      Warren Keith Hayes 

      7 years ago from Bryson City, North Carolina

      You just answered a huge question for me...thank you is putting it mildly...still...thank you!!!

    • profile image


      7 years ago

      it looks like they charge u to set up a webstore for amazon is it worth it or am i at the wrong site to set up

    • jpwriter profile image


      7 years ago

      I'm testing out astores. I've made three. I wish that there was a way to search the whole astore and not just the category.

      Do you know of any easy way to go through and add the ASINs for upload? I found that not all of my products are getting found by using the keywords and I'm handpicking a lot of things. That's a lot of work. But, we can upload a page of ASINs. I copy/pasted them, but that still took a long time. I'm sure there's something quicker...?

    • hubven profile image


      8 years ago

      Great tips, traffic is the main source of income with amazon i believe. Thanks

    • waynet profile imageAUTHOR

      Wayne Tully 

      8 years ago from Hull City United Kingdom

      Yes you can mix adsense with any affiliate banners or links, just links here at hubpages and no more than 2 links per domain name! cheers now! Aria!

    • profile image


      8 years ago

      Hi, Sir..

      if that fine if i mix my adsense with amazon "Link&Banner" ?

      Your post inspired me about something...i smell money here ;)

    • waynet profile imageAUTHOR

      Wayne Tully 

      8 years ago from Hull City United Kingdom

      Cheers Kirsten!

      There could be a way with the Universal wishlist or you could link back to your Zazzle store in the link that you are allowed to add to each Astore.

      I'll have to check out the wishlist, to see......!!!???

      I'm off to check it out!

    • kirstenblog profile image


      8 years ago from London UK

      Hey Waynet - could one use this to promote items designed with the pod site zazzle? I have a zazzle store and am always thinking about how to promote it :D

    • profile image


      8 years ago

      Thanks! Very useful for me

    • waynet profile imageAUTHOR

      Wayne Tully 

      8 years ago from Hull City United Kingdom

      Thanks SilverGenes!

      I enjoyed writing this one, and any updates that need adding I do add them here!!

    • profile image


      8 years ago

      Wow this is great! This is one of those sites I'll be bookmarking :-)

    • waynet profile imageAUTHOR

      Wayne Tully 

      8 years ago from Hull City United Kingdom

      Thanks Vox Vocis!

      Amazon is a great affiliate program to test various affiliate marketing methods whilst concentrating on driving traffic to our webpages.

    • vox vocis profile image


      8 years ago

      Great set of tips! One day I´ll need them so I´ll bookmark the hub and come back!

    • FGual profile image


      8 years ago from USA

      Great Info here. Sold a few used books on Amazon awhile back, plus on Ebay. Have stores on CafePress and PrintFection, neither is selling, not sure what to do there. Will look into Amazon astore, maybe that will click.

    • waynet profile imageAUTHOR

      Wayne Tully 

      8 years ago from Hull City United Kingdom

      Hey thanks Cavetroll!

      I'm going to go through this hubpage and update about the 24 hour cookie and some other small points to reflect changes to the associates programs!

    • cavetroll profile image


      8 years ago

      This is a great hub! Added to my favorites!

    • waynet profile imageAUTHOR

      Wayne Tully 

      8 years ago from Hull City United Kingdom

      Cheers now!

      Glad it helped as I'm into amazon affiliate promotions alot lately, all you need is targeted traffic and the sales happen as if by magic!

    • Georgina_writes profile image

      Georgina Crawford 

      8 years ago from Dartmoor

      This is exactly the info I've been looking for. Thanks. Am bookmarking this hub.

    • waynet profile imageAUTHOR

      Wayne Tully 

      8 years ago from Hull City United Kingdom

      It is yes, I've got over 30 and I would like to build more but currently don't have the time as I am writing a few digital ebooks and trying to create a graphic novel and a dvd drawing tutorial disc for next year, so I'm very busy and also my article directory hopefully in the new year too!

    • IntimatEvolution profile image

      Julie Grimes 

      8 years ago from Columbia, MO USA

      I have, and it has really paid off. I now have two amazon stores, and love adding new items in and working on it in my spare time. I just love it!

    • waynet profile imageAUTHOR

      Wayne Tully 

      8 years ago from Hull City United Kingdom

      It sure is, especially when traffic is coming your way.

      Cheers Rudra!

    • Rudra profile image


      8 years ago

      It's a good concept.

    • waynet profile imageAUTHOR

      Wayne Tully 

      9 years ago from Hull City United Kingdom

      The general thought with selling your book is to try and go with as many sites as you can so you have many selling opportunities for your book.

      I'm not sure what percentage Amazon will take or what charge they will add for putting your product on there, I would go with digital formats for your book as well as actual published books on publish on demand sites like and and work on promoting them through any means possible, your website is one, but a separate blog or other web page.

    • profile image


      9 years ago


      I have completed writing a book called "the Freelance Writer's GPS". I have it for sale on my website.

      Is this best sold on Amazon? What kind of %age do they take?

    • waynet profile imageAUTHOR

      Wayne Tully 

      9 years ago from Hull City United Kingdom

      I'll have to update this hubpage slightly as there are more things amazon affiliates can do now!

      Cheers Kev!

    • KevCC profile image


      9 years ago

      Good information, more food for though.

      Thanks Wayne.

    • waynet profile imageAUTHOR

      Wayne Tully 

      9 years ago from Hull City United Kingdom

      Yes it is allowed for an astore to be linked to a hubpage, as I have done it, although you may want to make it highly relevant for the hubpage and you can only add two direct affiliate links on one hubpage, so go for it!

      Cheers now!

    • Born Again 05 profile image

      Born Again 05 

      9 years ago from Honesdale

      Thank you for the useful info. I came across this opportunity on Amazon yesterday but didn't know what to do with it. Can an astore be linked to my hubpages or isn't that allowed? I don't have a website. Appreciate any advice you might have.

    • waynet profile imageAUTHOR

      Wayne Tully 

      9 years ago from Hull City United Kingdom

      Cheers C S Alexis!!, I haven't done many affiliate hubpages lately as I've been concentrating on my niche as it were with drawing and fantasy art articles.

    • C.S.Alexis profile image


      9 years ago from NW Indiana

      Interesting and useful write, thanks for sharing.

    • Research Analyst profile image

      Research Analyst 

      10 years ago

      Great information I have been looking into starting a estore, since as an associate I have come across really good products, thanks again.

    • waynet profile imageAUTHOR

      Wayne Tully 

      10 years ago from Hull City United Kingdom

      Amazon astore tip - Out of all the 100 id's you can assign your affiliate promotions under, determine at least three or four of your best astores and any that really bring in some good earnings or click through rates, consider buying a few domain names for each one and have them redirect through your domain names to your astores, then promote them further, after awhile your astores will become indexed through your professional looking domain names.

      Try and be creative with your domain names as these will be keyword specific to your Amazon astores and will build search traffic to your amazon stores for many years to come.

    • waynet profile imageAUTHOR

      Wayne Tully 

      10 years ago from Hull City United Kingdom

      Selling something on amazon myself is something I would like to try out in the future some time.

      There are benefits of selling your own stuff on amazon, more so than Ebay!

    • marketingwiz profile image


      11 years ago from Las VEgas

      I had decided I needed an online store to sell my ebooks so I found your hib very helpful, many thanks


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