ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Using Google AdWords Keyword Tool To Find Most Searched Keywords For The Best Titles And Tags Of Your Hub

Updated on August 22, 2016

Most of us, hubbers, know how important search engine optimization of our hubs is. And though it's very hard to make it to the first page of Google via off-site SEO, we should do our best for on-site SEO to be as attractive to Google as possible.

One of the most important things which make or break the success of a page in search engines are keywords. And also titles, summaries and tags. Here, on Hubpages, they are not just for the convenience of the users, they are here to let you make your hub as much attractive as possible to Google, Yahoo and Bing.

After a question from one of the writers on how to best choose tags for the hubs, I decided to share my experience and explain not only how I choose the tags, but how I choose titles, how I write summary and what keywords I use.

Just one thing, this technique will definitely make your hubs more attractive to the search engine, but it doesn't necessarily mean that they will be on the first page. Being on the first page requires much more than carefully selected keywords - it requires more analysis, more off-site SEO and some luck.

I will show you how I select best titles, write summary, select tags and keywords for my hubs using my most recent hub Best Courgette Recipes as an example.

To start everything up, you need Google AdWords account. It's free. So if you still don't have it, go to and sign up. Once you are all set, go to Tools and Analysis - Keyword Tool.

How To Choose A Title

Let's assume, I've already chosen the topic I'll write about (choosing a good topic for search engines is another thing which would require another hub), and I decided to write recipes of dishes made using courgette or zucchini.

  • I write "courgette" and "zucchini" as a word or phrase;
  • choose "Only show ideas closely related to my search terms", so that the search results are only those that use the word "courgette" or "zucchini" in it;
  • check "exact match type";
  • I also choose list to display according to Global Monthly Searches.

Don't forget to go to "Keyword Ideas" tab, as AdWords uses "Ad group ideas" tab by default.

A little bit about match types. I usually choose exact, so that I know for sure that people are searching for these exact phrases so they are really popular. Broad match type shows total number of searches which use the phrase or part of it in them, so that could be a little bit misleading on what good phrase is. Besides, it's really easier to compete and get to the first page with the exact phrase someone is searching for if it's used in your title, summary and tag.

Here I see all the possible keywords, so I choose most relevant ones. I chose "courgette recipes" as a main keyword for my hub, since it has rather high search volume (8,100), but not too high (those which have too high search volume are usually too competitive).

So if "courgette recipes" is my main keyword, I use it in the title, in the url, in the hub itself (several times), in the summary and in the tags. Sometimes I choose 2 keywords and use them both. As for the tags, I use all related keywords from Google AdWords keyword tool. In case of my Best Courgette Recipes hub. I did another search on most relevant terms. In that hub I wrote about lasagna, pancakes and soup, so I did search on: "zucchini lasagna", "courgette lasagna", zucchini pancakes", "courgette pancakes", "zucchini soup", "courgette soup" and took all the keywords that had decent search volume for my tags.

But remember: Don't stuff your article with keywords - too many keywords will do no good. Moderation is a key. Use keywords just several times. For me, it's usually no more than 5.

So What Are Ideal Keywords, And How To Get To The First Page?

Ideal keywords are those that have high search volume, low competition and low PR (PageRank) of competitive websites. PR is a number Google gives to each page to show how much it "appreciates" it. The higher PR, the more powerful is a webpage. That's why for newcomers it's much easier to rank high if you write in Hubpages, than if you create your own blog or website and write there. New website will take much time before it will be recognized by Google as a credible source and be given high rankings. Hubpages is already a credible source and if your article is written here, it's much easier to bring it to the top of Google, especially if you apply my advice and make it as much search engine friendly as possible.


    0 of 8192 characters used
    Post Comment
    • Shushanik profile imageAUTHOR


      7 years ago from San Francisco Bay Area

      Thanks everyone! I really appreciate your feedback!

    • crazyhorsesghost profile image

      Thomas Byers 

      7 years ago from East Coast , United States

      Yes great advice. If more people would do this they would make more than 10 cents a day a hub. Also never put all your eggs in one basket.

    • thecrazzykylex profile image

      Crazzy Kylex © 2012 

      7 years ago from Incredible India!

      Useful, Shushanik. However, long tail keywords really help a lot in this competitive online world.

    • toomuchmint profile image


      7 years ago

      Great advice Shushanik! Finding the right keywords and putting them in the right places is almost harder than writing the articles. Your article is very clear and definitely helps. Thanks for sharing! Voted up and useful.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)