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Using Keywords to get your Hubs and Blogs noticed
Keywords are the number one way to get your hub noticed, if you have a rare Keyword search that is commonly clicked on, then boom you are away. I don't usually start my hubs with an experiment, but this is the best way to show you how Keyword searches operate. So basically if I jump onto Google and type in a Keyword, Google will scan the internet looking for searches that are relevant to me. In some cases there could be one hundred web pages, in other cases there could be millions. The trick of Keywords is figuring out what people might be Googling, that there may not be websites devoted to. For example I did an article reviewing a editing company I had used, that has been to date one of my most popular blogs. So here is the experiment, a few days ago I posted a blog with the words 'Tykranus editing review' in it. If you copy and paste that text into Google, my article will come at the top of Google search. The reason is because there is no company called Tykranus editing. This, though will give you a greater idea of how Keywords works. The rarer the search, the more likely your blog or hub is to come up at the top and have someone click on it. So, Google works in a similar fashion, the most clicked on pages are often the ones that end up at the top of Google search. Some companies do something called pay-per-click, this is where they pay Google when people click through to their website. Sponsored links will normally appear at the top of Google search, with the words 'sponsored link' below them.
So the next question may seem obvious, but what the heck do you write about to get people to look at your blog? This may seem humorous, but if you think back to times gone by, have you ever done a Google search and not been satisfied with the results of it? Perhaps there were no articles on the topic. If it has happened to you, then it may have happened to someone else, so why don't you write about the thing which you could not find on Google? When I did the review of the editing company it was because I wanted to warn people about them, and the poor service I felt I had received from them. As that information was not readily available to me, had it of been I may not have gone ahead with the purchase of their services. Since then I have had a number of people clicking on my site, reading my review and making a more informed decision about whether to use the editing company in question. Your experience is of interest to other people, however don't write on subjects that are common, write on stuff that is niche, you are a lot more likely to succeed in the world of blogging if you do. The next thing to do is to think about the different words people might Google to find information on a particular topic. You need to become the consumer for a second, so lets take our fictional editing company, different Keywords for Tykranus editing maybe: Tykranus editing review, Tykranus editing complaints. As well as the web address: Tykranusediting.com complaints, Tykranusediting.com review. Whenever we write a new blog, we need to add those Keywords into the box on blogspot called Labels, as well as peppering our article with them.
There we have it, I hope this article helps you understand Keywords, its not complicated, it just requires us to ask the question what rare thing might people be Googling that I may be able to help with?