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What is SEO for Beginners?

Updated on October 15, 2014

SEO stands for Search Engine Optimization. It is the method by which your website competes with other websites on a search engine's result page. Hence, each website owner has to ensure that their website is visible to the search engines by optimizing their website.

Search Engine Optimization is main method used to drive traffic to a website. The traffic is normally organic and free. It is delivered from the search engine results pages such as Google, Bing and Yahoo. SEO requires a lot of work and dedication in order for websites to stay competitive within cyberspace.

Do You Use SEO Techniques to get Traffic

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SEO Further Simplified

Let's break it down a bit more in order to make sure everyone grasps the concept.

These are the steps you take whenever you are searching for something in a search engine.



  1. You type in the search term SEO into google and click the search icon.
  2. Google presents a list of search results from top to bottom. (as seen in picture below)
  3. You click on the one that seems more appropriate to what you're looking for.
  4. Then you arrive on a SEO'ed website

Source

How did That Website get Into The Search Results

All the websites that came up in the search results got placed there by the search engine because they did some SEO work. I will list some of the basic SEO methods for beginners and young hubbers.

  • Keyword Usage
  • Great Content
  • Authority
  • User Experience
  • Performance

Search engine results pages are competitive. Therefore, each website has to master each one of these techniques in order to appear higher in the search engine results. This will increase traffic significantly for the website. I will give a basic explanation on each method used in SEO for beginners.

Keyword Usage

A great example is this article. I use the keyword ( SEO for beginners ) a couple time during the article. Then whenever someone searches for my keyword, my article will show up in the search engine results. This article may not show up on the first page of the results (more like on the 25th page) but it will be listed as one of the entries in the search engine results.

Great Content

The next step is having great content. I am talking about content that readers are looking for and find useful. This is something that a reader will share, bookmark or save because your content was so awesome and really helped the user/reader. If one person likes it, they are going to share it and then other people are going to share it. Great content always go viral.

Authority

Having great content automatically leads to authority. This is especially important if most of your content covers a niche. One of the reasons other websites will appear higher in the search engine results is because they have been doing it for a longer time and have hundreds of other articles in regards to SEO for beginners. In order to compete, I would need to start to build my authority on SEO. At this moment I have to link to those SEO websites as references (to the right) which gives me some credibility but increases their authority.

Source

User Experience (UX)

User experience refers to how people respond to your website while consuming your content. This is another science within itself and is very important. This is because the user's experience can be measured and calculated. Search engines use this data to determine whether the user found your website useful.

How long a user stays on your webpage tells the search engine if your content is really useful. If everyone that visits your website spends only 10 seconds but when they visit my site, they spend 10 minutes, the search engines would conclude my website is much better optimized. Therefore, my site would appear much higher in the search engine rankings which would give me more traffic. Other data is used such as Facebook likes, retweets, comments, RSS subscriptions and back-links (links leading back to your site).

Source

Performance

How fast your page loads is very important. This is because in this modern age, people are not going to wait 30 seconds for your page to load to read your content. They are going to click the back button and check out another website. Therefore, search engines show preference to those sites that delivers content efficiently. The speed of your web page is dependent on the software design of a website. If your downtime is too high or throws errors regularly, then that is poor optimization.

Conclusion

Those who are more advanced at search engine optimization may be wondering why am I leaving out some important points like black hat SEO, off page optimization or link wheels. Do not worry, I will step up the pace and do some advanced SEO topics. Information overload is one of the big problems in the SEO world. The information provided is all that is needed to get ranked by search engines. In order to compete for the number one spot is another story.

SEO from the Source

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© 2014 Marvin Parke

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    • billybuc profile image

      Bill Holland 2 years ago from Olympia, WA

      Great information as always my friend. Interestingly, I use this all the time for customers, but never use it for my own creative writing. :)

    • rasta1 profile image
      Author

      Marvin Parke 2 years ago from Jamaica

      Respect Billy. That is because SEO and creative writing do not mix well. It's like science vs art. Google is developing an algorithm that will soon appreciate various creative forms of expression.

    • ChitrangadaSharan profile image

      Chitrangada Sharan 2 years ago from New Delhi, India

      This is quite helpful and informative, not only for beginners but even others.

      Great tips and suggestions. Voted up and shared on HP!

    • sujaya venkatesh profile image

      sujaya venkatesh 2 years ago

      very informative

    • ThelmaC profile image

      Thelma Raker Coffone 2 years ago from Blue Ridge Mountains, USA

      You did a great job writing this hub. Very clearly stated and concise. Just what a beginner in the SEO world needs. Thanks!

    • rasta1 profile image
      Author

      Marvin Parke 2 years ago from Jamaica

      Respect Sujaya. Even though I am really familiar with SEO, I made sure the information that I provided covered the basic standards

    • rasta1 profile image
      Author

      Marvin Parke 2 years ago from Jamaica

      Respect Chitrangada. I really appreciate the overall support. Thanks a million.

    • sparkster profile image

      Sparkster Hubs 2 years ago from United Kingdom

      The fact that us writers are expected to keep up with things like this really annoys me A LOT! As if writing isn't a full time job as it is, search engines expect us to keep up with all their algorithm changes and have extensive knowledge of SEO when that in itself is also a full time job. Then just as you get the hang of it BANG! They go and change everything again! In my opinion it's nothing short of manipulation, especially in Google's case - they do it just to corner and dominate every inch of the internet to make sure that they get rich and no-one else does. After spending several years mastering SEO I am sick and tired of it and have had enough. (sorry for the rant lol).

    • teaches12345 profile image

      Dianna Mendez 2 years ago

      You've made this process simple to understand with your visuals and directions. I use SEO and find it helps to attract readers very well. Thanks for the education.

    • Jodah profile image

      John Hansen 2 years ago from Queensland Australia

      Good information Rasta. I can't wait until Google perfects that new algorithm to recognise creative writing. As with Bill I rarely bother too much with SEOs because of my type of writing.

    • rasta1 profile image
      Author

      Marvin Parke 2 years ago from Jamaica

      Respect Jodah. Google is always updating the SEO metrics. It will get to a point where creative writings are indexed higher in the page ranks.

    • rasta1 profile image
      Author

      Marvin Parke 2 years ago from Jamaica

      Respect ThelmaC . I made a special effort to keep it as simple as possible. I am very happy you liked it.

    • rasta1 profile image
      Author

      Marvin Parke 2 years ago from Jamaica

      Respect Sparkster. SEO is a a continuously evolving science. It requires some vigilance and constant updates to keep a webpage in the search ranks. It is not easy and can be frustrating. Google will engineer SEO to be more profitable for them of course.

    • rasta1 profile image
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      Marvin Parke 2 years ago from Jamaica

      Respect Teaches12345. Thanks for the approval. I really appreciate it.

    • Sharp Points profile image

      Sharp Points 23 months ago from Big Bear Lake, California

      This was one of the most easy to read hubs I have come across. I bookmarked it, but I feel like I learned quite a bit from reading this. I thank you for that, you crafted a very high quality hub.

    • Jacobb9205 profile image

      Jacob Barnard 23 months ago from Gloucestershire

      Thank you this helps!

    • rasta1 profile image
      Author

      Marvin Parke 23 months ago from Jamaica

      Respect Sharp Points. Thanks for the compliment. I made this hub for my friends who have never heard about SEO.

    • rasta1 profile image
      Author

      Marvin Parke 23 months ago from Jamaica

      Respect Jacobb9205. I am glad it helps.

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