Competition Column in Goodle Keyword Search

  1. TIMETRAVELER2 profile image100
    TIMETRAVELER2posted 5 years ago
    I keep getting different answers on this one, so am trying again.
    When doing a keyword search, do I want the competition column to read High or Low.  I have read articles advising to choose one or the other, and have been told this column is actually for advertisers not writers to show the competition for them, not us.  I have heard if it is high, it means the keyword will pay more...but I'm really at a loss about this one.  Help please!