Oh oh, my topic mostly consists of Medium to High Ranking keywords

Jump to Last Post 1-11 of 11 discussions (18 posts)
  1. WhatTheHub profile image60
    WhatTheHubposted 5 years ago

    I was deciding on revamping my Oil Shale hub.  When looking through the Google Keywords Tool, I had found that A LOT of the keywords I would LIKE to use are mostly Medium to High Completion.

    Usual because the generic term "oil companies" ranks LOW, with 1.2 million in searches a month.

    There is a trickle of LOW competition keywords.  That being said, since the rule of thumb is to mostly use just LOW competition key words, if I decide to use the Medium to High...I should not expect much of a ranking?

    Didn't think Oil Shale would be so high in competition.

  2. SmartAndFun profile image96
    SmartAndFunposted 5 years ago

    I am not the greatest on this stuff, but doesn't "high competition" mean that many advertisers are competing to put their ads on pages with these keywords? (Not "high competition" as in everyone is writing articles with those keywords.)

  3. lobobrandon profile image88
    lobobrandonposted 5 years ago

    High competition means people are paying more for ads on those keywords. It's nothing to do with competition.

  4. WhatTheHub profile image60
    WhatTheHubposted 5 years ago

    The rule of thumb typically when it comes to getting noticed through Google searches, that if you only limit yourself to "low" competition key words, with considerably high number of searches per month.

    Around the thousands or 10+ that's a good way to go.

    But if you're coming across keywords that are HIGH competition, expect never to get up there in rankings.

    Go LOW competition, but HIGH search inquiries.

  5. lobobrandon profile image88
    lobobrandonposted 5 years ago

    You've got it all wrong.... It's adwords remember - for ads! Use it for volume of searches not competition.

    1. SmartAndFun profile image96
      SmartAndFunposted 5 years agoin reply to this

      This is what I thought -- that the Google Adwords Keyword tool was designed to be useful to advertisers. Writers have simply figured out a way to get data from it for our own use.

  6. wilderness profile image98
    wildernessposted 5 years ago

    In our business (writing hubs) "high competition" would refer more to how many articles are out there using the keywords you wish to use.  That's your competition, not how many people are searching for those keywords.  They are the ones you will be competing with to get the searchers attention.

    While the competition between advertisers for ad space will affect you by raising what you are paid when a reader clicks, it is not your competition. 

    To look at your own competition, do a search for the keywords.  Google will list how many articles use those keywords at the top of the search result screen.  If you're competing with 10 million other articles, and if those articles on page one of the search result are all authority sites then you will probably never rank well.  Just too many other articles to beat out to get onto that first page.

    The number of searches per month is your potential audience, not your competition.  If there are 50 searches per month and you are ranked in first position (maybe because there is no competition for those keywords?) you may see some traffic, but not much.  There are, after all, only 50 people looking for your keywords and if all 50 read your hub (unlikely in the extreme) that's still only 50 visits per month.

    The trick is to find a balance; reasonable low competition (other articles using the same keywords) with a reasonably high number of searches (people looking for those keywords).

  7. WhatTheHub profile image60
    WhatTheHubposted 5 years ago

    I don't have it wrong, I've done my research. A lot of SEO experts will tell you to mainly low competition key words, (with considerable amount of hits), for key words.  You could mix it up with high competition keywords, but with low competition....let's say a 10,000 people do searches on a low competition word for the past month....chances are you'll appear higher ranked to that person

  8. WhatTheHub profile image60
    WhatTheHubposted 5 years ago

    Good point, Wilderness... I avoid search amounts in the double digits, that's TOO low, I try for thousands or perhaps 10K +.

    1. wilderness profile image98
      wildernessposted 5 years agoin reply to this

      The AP program suggests using both "exact" and "broad" in the keyword tool, looking for searches between 500 and 5,000. 

      To me, an "exact" result of 500 is a little low, but acceptable.  That's a decent amount of traffic to fight over, plus there will be other searchers using related terms that will end up on the hub. 

      A "broad" result of 5,000 is also acceptable; the competition always goes way up, but 5,000 searchers per month is definitely worth your trouble and even a page two result will see some traffic.

      1. profile image0
        summerberrieposted 5 years agoin reply to this

        I think this bit of information has been what has helped me be more effective as an online writer. Thanks for sharing it wilderness.

        1. wilderness profile image98
          wildernessposted 5 years agoin reply to this

          You're welcome.  It's not a simple thing and, for me at least, a lot of "gut feeling" goes into choosing keywords.  The tool is just the beginning, not the total picture.

          There is another aspect as well that hasn't been touched on here, and that's the question of what google thinks the keywords refer to.  I had occasion just this morning to look at the tool in regards to "checking a level" or "testing a level".  To me that means checking a carpenters level to be sure it is reading correctly, but a search for those terms turns up sites dealing with blood sugar, cholesterol and other medical "levels".  THAT'S what google thinks it means and searchers for that kind of information aren't interested in learning how to check if a carpenters level is accurate. 

          That keyword thus becomes useless to me; in fact it is detrimental as google will take note of the fact that everyone it sends will quickly back out of my hub, decreasing the time on page numbers.  Not a good thing.

          What YOU think a keyword refers to is immaterial; what GOOGLE thinks it means counts for everything.  Searchers sent to the wrong site will try another keyword, but you can't change your title every ten seconds.  It has to tell google what the hub is about in terms that google will understand or you will get nothing but visitors looking for something you aren't even trying to offer.

  9. Aficionada profile image86
    Aficionadaposted 5 years ago

    The HubPages Learning Center article on using the Google Keyword Tool does not even mention checking the "competition" column. Instead, it says, the things for us (as Hub authors) to check are the number of Global Monthly Searches and the Approximate CPC.

    http://hubpages.com/learningcenter/google-keyword-tool

    My understanding is the same as lobobrandon's and SmartAndFun's.

  10. Wesley Meacham profile image92
    Wesley Meachamposted 5 years ago

    I had naturally assumed the same as you until I read this thread.

    However... go to the keyword tool and put in any word.
    When the results come up look at the far right hand of the screen.
    Click on the link that say "About this data"
    A box pops up with a couple of options. The top one is Competition.
    Click on Competition and it gives an explination of the column.

    http://s1.hubimg.com/u/7276748_f248.jpg

    This states. "The Competition column gives you a sense of how many advertisers are bidding for a particular keyword."

    So, this says to me that the competition in the keyword tool is not OUR competition. This is why you would need to search the term in google in order to find the number of results that come up. Those results are your competition.

    I'm really glad you posted this because I had it backwards as well.

    1. WhatTheHub profile image60
      WhatTheHubposted 5 years agoin reply to this

      OH okay, so that Adwords site is based on the perception of the person (the business that wants more traffic to THEIR site), for buying of their "Widgets", not to get traffic to "article sites - which is our articles here"

      So THEY go to Google, and say, "My traffic stinks, I just want to somehow create a way to get traffic to my site that sells widgets"

      I get it now.

      1. Aficionada profile image86
        Aficionadaposted 5 years agoin reply to this

        No, not really. Their traffic doesn't have to stink at all. As advertisers, it is their job to create awareness of the product (widgets, or whatever else it is). They have to decide the best place to focus their advertising dollars (or yen or euros).

  11. Reality Bytes profile image80
    Reality Bytesposted 5 years ago

    I have never used the Google tool to check for keywords.  When I started here, a Hubber named Misha had a hub that recommended using the Google search page itself, the hub used "google keyword tool" in its title.  I cannot find the hub itself, perhaps Misha has moved it, I just found a link and it appears to be unpublished. If anyone knows where Misha has republished the article, please post a link. That hub was the best advice I ever received concerning keywords.


    It recommended searching for words that are to be used in a hub, the drop down menu in the Google search box offers many variations of the word and recommends phrases.  This has proven to be immensely helpful to me.

    1. Dame Scribe profile image61
      Dame Scribeposted 5 years agoin reply to this

      I agree. I use this method too. I keep playing around with the words till I find a search result number I think would be good and definitely not with the triple zeroe's tongue lol

 
working

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

Show Details
Necessary
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Features
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Marketing
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Statistics
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)