How to best use a parked EMD with a Hub article ??

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  1. KitchenBuyersAid profile image82
    KitchenBuyersAidposted 5 years ago

    I own several parked domains. If I write an HP article with the same name as my parked dotcom... there must be a way to make that a traffic booster or something....I am speaking of "  which is just sitting.(hugely competitive)  Any suggestions on how to make good parked EMD's somehow integrate with an HP article. Or am I stupid for leaving any domain just 'parked' ??

  2. Greekgeek profile image91
    Greekgeekposted 5 years ago

    I don't know. My first thought when you mentioned EMDs and parked domains was, "Oh my goodness, why risk a Google penalty?"

    Here's what makes me think that.

    Last fall, Google implemented the Exact Match Domain algorithm which strips away any SEO benefit of EMDs unless they are backed up by good, excellent, relevant, unique content on the site. Thousands of EMDs disappeared from or were downranked in Google search results.

    There is also a special part of the Google algorithm that prevents parked domains from showing in search results. I don't know whether that means the links from such sites would pass no value (probable) or whether the Penguin algorithm would consider links from such sites to be spammy backlinks (possible).

    Google's rather unique definition of webspam is anything done to manipulate search rankings rather than for visitors.

    I've also read passing comments that microsites -- tiny sites capitalizing on a search term -- have been hammered.

    So I guess -- if you've built up those sites with real content, and they're already getting Google traffic, then you know that the dreaded EMD and Panda filters have decided that they're worthwhile sites. At that point it would probably be safe to have links from them pointing to your hub. But personally I would be cautious about using them for backlinks until I was sure that they had enough content on them to count as "good sites" in the eyes of Google.

    Disclaimer: I am not an SEO expert; I just follow SEO industry news and information out of enlightened self-interest!

    1. KitchenBuyersAid profile image82
      KitchenBuyersAidposted 5 years agoin reply to this

      boy, thanks for the links..whoa.
      I see what you mean.
      Whats' funny though is that I have evidence (my own) that an emd ranks at least 3 pages better than the exact content and links....Took me 6 months to test it. But exact match does hold some kinda value.. I'm gonna read every link you sent me..THANKS !

  3. sunforged profile image72
    sunforgedposted 5 years ago

    If you directed the unused domain to a hubpages url, you would no longer be "parking" the domain.

    It is directed, therefore in use.

    If you have it parked through a service - there are usually strict rules about traffic generation practices.

    AS GG stated - if the domain is actually "parked" - it shouldnt be indexed and no promo strategies will help.

    On a side note, traditionally parked domains had no unique content at all or just enough to trigger semantic ads. The pointless experience that was simply just a big page of ads and "related searches"  was the problem. Many of the "thin" hubs here when viewed by a non-hub user are pretty suggestive of that layout!

    Sounds to me like you are approaching it backwards - if you have content and a domain that would fit the content well ... why aren't they married yet?

    In that niche - you do have to hold your architecture, linking patterns and content quality to a very high standard. Its not worth attempting or doing anything at all with it if you cant/wont/dont have time to put some work into creating a well defined, unique resource

    EMD's are still plenty useful when using them in conjunction with real businesses, brands and services. If the 'site" is utilizing the EMD as a seo first strategy and had no other redeeming values ... it is no longer a magic pill.

    They still seem to get better ctr in serps and organic links still have your desired keywords in the anchor.

    I read through many of the EMD case studies when the filter was new - there weren't many cases that didnt seem like they wouldnt have lost out due to thin content / over-optimization/poor optimization strategies anyway


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