For example, do you publish on particular days of the week or time of day? Do you promote based on hot topics on social media or news stories/current events on broadcast media? How important is it to be aware of what's happening day-to-day that may influence they way readers search for information?
Still a newbie after months, but am replying so I can lurk and learn; thanks for the question, Janshares!
Since I've always found my best-performing Hubs are on evergreen topics, transitory news items have little relevance.
I unfortunately publish in a way where I just write what I know or feel on that day. It is hard to follow trends unless you stick to a consistency in news or current events.
Whenever I notice a trend, if I have a hub relating to it, I stick it at the top of my profile. What with my having a couple domains pointing at it, it sometimes garners me a few extra hits.
Yup, I knew all the best hubbers would confirm the secrets of online success.
Trends matters a lot, i have seen that for my hubs too. If i notice something being repinned hundreds of time on pinterest, i always write a post on that and pin it, and it brings in traffic, as for what time of day or week it only depends upon when i feel the urge to write.
I never worried about the trends. I just write on evergreen topics that searched 24*7*365 and publish it as soon as possible when ready to make Google to index it as early as possible. And I'm satisfied with performance of my hubs.
My hubs don't give me traffic instantly but do great after a month.
I post a hub whenever I feel like postin' a Hub. Most of my stuff tends to be about random topics that aren't tied to current events so there's no need for me to try and jump on anything that might be "trending"
Agree with Marisa; evergreen is the way to go.
I have had some success jumping on 'trends' but you quite literally have to publish and start promoting within 30 minutes of finding out about the topic. And you need a good network to start getting it out there. Unless I know I can get over 20,000 views before bigger websites and news outlets pick it up, I generally don't bother.
I've had success with new to the market products that I've read about in newspapers. With a bit of luck they've become evergreen/established in the market over time.
That's good to know. I was wondering if something like that might work, because I've tried it, not with products but with people in the media and things about them that I think might become important later and maybe consistently. I might be way off the mark there, because I know what I'm talking about is different than merchandise, but I'm trying out the theory I have on that.
I think writing about (possible) future celebs is a really great idea Nate! Keep that one to yourself
Thanks to all. I'm hearing that evergreen is ultimately the way to go but depending on your swiftness, you can have a successful hub based on a trend. It may depend on the trend, whether it's the fleeting flavor of the month or a new product that has saying power. I do think trends and current events are important because they tell us what searchers may be looking for and what people are talking about.
I have a hub about sudden death and grief that I tweet with a condolence lead-in when there's a tragedy in the news. Sometimes traffic increases, sometimes not. It depends on the tragedy. But this is a promotion technique I use that will give me a little traffic boost.
If you are really active in a community or niche, you may be able to get the jump on something. For example, when I heard rumors that a popular ten-year-old game might get a remake, I created a page on it, and kept updating it with news for two years. So now that the launch is due by early next year, my page already ranks well and is getting traffic for it, so it's set for another year or two. But that only worked because I had my ear to the ground and was active in that fandom, getting the scoop.
Otherwise! evergreen or recurring topics seem to do best.
"Recurring" is something I've learned to leverage. For example, write about a particular sand castle building contest in your area that attracts visitors, keep it updated with your own photos, and each year you'll get a traffic spike leading up to that event. Major weather experiences also work, as newscasters tend to refer to previous, similar weather events each time similar events happen. The key is that it's something that's happened in the past that's liable to happen again.
This may seem like a silly question... what is evergreen? I'm new to hub but seem to getting some descent traffic....
To add to what Wry said - there is a good reason to go for "evergreen" subjects rather than this month's hot topics. Hubs take time to mature. If you write about a flash-in-the-pan topic, chances are it will be old news long before the Hub gets noticed.
When I say "noticed", I mean to rank in the search engines. If you have a good following here, or on Facebook or Twitter or Google+, you can get some good "instant" traffic - but to make money from a Hub, you need thousands of readers (you make $2 to $5 per thousand visitors), so you really need to appear on the first page of Google. If you're writing about something that's already being covered by newspapers, magazines and major websites, your little Hub doesn't stand a chance against them!
Thanks Marisa... my hubs are specifically directed towards education on art and finance - while having people find and read these essays is important - it's also about educating myself on social media. All this is very helpful...
I didn't really look into the whole Evergreen tip until I was already over half way done my first hub page. I did however put down at the end of my post that I will be updating the page with information once it's available. Hopefully that's a good compromise. I will definitely try to write about a more "Evergreen" topic next time, especially since I won't have as much time to write once school starts again.
This might be slightly harder for me though because I like writing about technology, something that just so quickly! I'll give it some more thought for sure.
Since there's no way to let your readers know when you update a Hub, constantly adding to it is a bit pointless.
I do no know what you are writing about, Vincent, but there is nothing pointless about adding improvements later. New things do happen, new information comes along. Do not expect your old readers to come back and follow your hub. Improve the hub so that the new readers who come along later will learn something.
Even if you write on an "evergreen" topic.
Sorry, I was a bit cryptic in my reply.
Of course, if you've written a Hub and it becomes outdated, then it is absolutely essential to update it. The point is, that won't benefit old readers because they will never know, so as a "teaser" to attract repeat business, it's useless.
I see, so basically what you and DrMark are saying is that you shouldn't or more so don't have to tell people you're going to update the hub, but instead you should just do it when necessary.
Please read the -
Forum-Social Media Can Bring Good to Great Traffic,
A Forum post from, crazyhorsesghost , and try to increase the traffic and engagement. Good luck.
I have had increases in traffic promoting through business Social Media sites such as Sokule, Bizoppers, Manta., Sales Spider., LinkedIn and others regardless of topic. There is a lot of people with different interests in those Social Media memberships. I haven't analyzed any time period for best results.
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