Having just checked my traffic and finding that it is even lower than usual, I was
wondering if this is normal for the Christmas/New Year season?
Does this always happen, or is it different this year?
As I'm a newbie on HP, I haven't been here at this time of year before.
My views are high but not my earnings, dropped a lot, don't understand, it should increase
More views does not automatically mean more earnings. There are lots of reasons why this can be.
Ad rates can be diluted by increased traffic. Ad budgets also run out at year's end. Between Christmas and New Years is an ad wasteland. They are focused on January and beyond already.
HubPages is becoming dominated by mobile traffic. Mobile traffic blocks most advertising.
People are smart enough to buy right from Amazon now, without stopping somewhere else first. This is a big reason why Google is losing ad money itself.
Peachpurple: Your earnings are not just based on views but on your cpm which varies all the time. The CPM is what the advertiser pays per view. You can see your cpm if you click on the tab labeled earnings at the top of your account page and then click on the add program bar.
You can pretty much expect lower traffic over any extended US holiday weekend or time period as people's attention and time turns offline, or to sites specific to whatever they are doing. But general web activity and random time-filling surfing drops.
The pattern is going to be the same for any other website whose users are predominantly in the USA.
Yep, both my traffic and CPM are not happy campers. It's SOP for this time of year. Can't wait for January.
Thanks paradigmsearch. I was troubled by that too. I thought it was something I did.
I almost thought the traffic result would be different seeing how the holidays bring about predictable keywords and topics. Probably need to make some adjustments to writing with holiday themes?
Amazingly, my traffic is starting to pick up. I guess people are past Christmas and already once again being concerned about the business of living. Who'd of thunk it? Btw, if you are interested in what Hubbers have written about New Year's Eve and Day, there is a breadcrumb trail...
Thanks for all the responses - I don't feel so bad now that others
are noticing lower traffic also. Strangely, earnings are up.........
Today traffic seems to have picked up a little, which is a hopeful sign.
May it continue to rise for all of us! :-)
by David R Bradley 5 years ago
Over the last 3 days my earnings went down 80% - what's going on? This happened once before. Anyone else's earning dropping dramatically over the last 3 days?
by Nelle Hoxie 8 years ago
All of my earnings across all platforms are up 8.92% from October 2010. Just considering HP, I'm up 5.1%. This is my second January on HP and my earnings have increased from January to January by 411%. This is how I judge whether or not my business is growing. On new platforms I expect to see...
by Rosheda Stephenson 11 months ago
For the past few days my CPM rates have gone sky high- higher in fact than they were in December. Is anybody else experiencing surprisingly high CPMs? I thought I would find out before I got too excited.
by Richieb799 8 years ago
Just wanted to drop in and say hi to everyone, Ive been working hard over at Swom since yesterday so..Anyway, since it is my first real Christmas here, I just wanted to talk about earnings over the important Christmas days, I imagine they will drop quite badly because hardly anybody is going to be...
by Skarlet 6 years ago
Are Earnings dropping significantly for everyone?About one week ago my earnings dropped and then went back up again. Today they are lower than ever. Is anyone else in the same boat?
by David 470 7 years ago
Is eCPM generally lower in January because advertisers have spent a lot of money on ads the previous holiday months? I have noticed a drop in that stat so far this month -- quite significant.For those new here or who do not what eCPM is..It an estimation of how much you earn every 1000 impressions....
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