Higher CPM Rates in the Last Three Days. Mistake?

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   nomadspiritposted 6 years ago

   For the past few days my CPM rates have gone sky high- higher in fact than they were in December. Is anybody else experiencing surprisingly high CPMs? I thought I would find out before I got too excited.

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      Rochelle Frankposted 6 years agoin reply to this

      Yes, mine have doubled. What causes this?

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         nomadspiritposted 6 years agoin reply to this

         Another hubber has suggested that the merger may be the reason!

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      TIMETRAVELER2posted 6 years agoin reply to this

      Perhaps the merger is starting to show results?

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         lobobrandonposted 6 years agoin reply to this

         What about your earnings? Is it doing better than Adsense? If I recall right, I think you've switched recently to test out the ad program.
         
         In response to the OP, yes my CPMs are higher too.

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            TIMETRAVELER2posted 6 years agoin reply to this

            It's only been 3 days, but yes, earnings have been much higher for those three days.  I'll keep it this way until the end of the month to see if the earnings hold.  Adsense slipped way back in February.  I kept waiting for one of those big days to make up the losses, but they didn't come this time.    However, from what people are saying here, it seems I switched right at the moment when there was a jump in views and CPMs on HP.  This I can tell you:  the earnings for Dec and Jan topped what I made for the entire year in 2015 on Adsense.  I thought that would be pretty hard to beat...but then ...the drop!

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               lobobrandonposted 6 years agoin reply to this

               Oh I see. CPM did rise further recently but they were pretty high anyway. Anyway, it's the right time to have switched.

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         nomadspiritposted 6 years agoin reply to this

         I was wondering if that could be it. The rates are just extraordinarily high for this time of year.. If the merger gives these results it may yet turn out to be a great ting for us.

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      neosurkposted 6 years agoin reply to this

      Sssshhhh! Don't let them hear you..

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   TeriSilverposted 6 years ago

   I don't know and, like you, I don't want to get too excited about it.   Probably not just me, but I was getting stomped on the last couple of months.  Not unusual for the holiday season and January, but I really hope this higher trend sticks around for awhile, so to, at least, make up for those low numbers.

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      nomadspiritposted 6 years agoin reply to this

      Yes January was also dismal for me with CPMs dipping as low as 6.00! I am happy to see it has gone up again. If the merger is the reason then this may be a long term trend! Getting cautiously optimistic!

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   wildernessposted 6 years ago

   Yes, my CPM's have risen considerably over the doldrums following the holidays.  Perhaps not quite so high as during the height of the season, but very close, and traffic is also rising - the combination is nice to see!

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   RyanCThomasposted 6 years ago

   Mine are at the lowest point in 8 months.... and I only joined 9 months ago.

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   Shesabutterflyposted 6 years ago

   My last two days have been better, although not by much. February has been better than January, but the average for this month is only a dollar more than January (so far) and is still quite a bit lower than December. I've noticed my February CPM's are all over the place. Some days as low as 6 and others as high as 11+. The last two days have been higher than recent CPM's, but do not top my highest CPM's for February.
   
   Traffic is doing much better the last few days, but I've been noticing major ups and downs the last two months for some reason. Not going to get too excited about traffic until I see some more stable numbers. However, I'm hopeful that the higher CPM numbers are a sign of what is to come even though mine seem to be jumping all over the place this month.

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      nomadspiritposted 6 years agoin reply to this

      Interesting. I am always interested to match CPM with topic areas. What areas do you mostly write about? I am beginning to realize that CPM rates are influenced by subject area too.

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         Shesabutterflyposted 6 years agoin reply to this

         I do not have a specific niche. I have several different network sites that I have articles on and that is shown throughout my top ten most successful articles. The last few days my top three have been delishably, owlcation, and pethelpful. On any given day/week my top ten could include as many as seven different sites, including HP. More often than not I have two articles that frequently make top ten, sometimes top five that are still on HP. Seasonally, one of my HP articles can break top three but I have not seen that recently. Most of my HP articles do not do this well, however I have two that have always had decent amounts of traffic compared to my other HP ones.
         
         Normally, my top ten include some combination of these 1-2 Pethelpful; 2-HP/Delishably; 2-3 Wehavekids; and 1 Dengarden/Soapboxie/Owlcation. I do have a seasonal article on Skyaboveus that does very well, but that article will likely not hit my top five again until spring. For example currently my top ten looks like this: Delishably, Owlcation, Wehavekids, Pethelpful, Soapboxie, Delishably, Dengarden, Wehavekids, and 2 HP in this order.
         
         I do not know where CPM's come from, but I'm thinking that my broad topic area could be causing my CPM's to be all over the place if they really are influenced by subject area. However, when I look at December they were pretty stable and higher than I have ever seen them to date and the top ten would have been very similar to what it looks like now.
         
         I tend to have articles that get very random spikes in traffic for a few days (all from different search engines) for no rhyme or reason. I'm wondering if maybe this could effect CPM's in some way? These articles typically do not rank in my top ten ever, but will have major traffic spikes enough to surpass even my most stable and successful articles for a few days. None of these articles are seasonal or have anything to do with what is happening on the news/in the world as far as I can tell. Honestly, I do not pay much attention to traffic spikes, because mine always seem to be random. I also do not have enough knowledge about how CPM's work and just recently started to try and track and learn about them.

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   daydreamsposted 6 years ago

   Mine haven't- they are up and down. Maybe it depends on the topic?

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      nomadspiritposted 6 years agoin reply to this

      Yes it seems so- among other things. My CPM rates are quite different from the rates of one hubber who responded below this.

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   NateB11posted 6 years ago

   Yeah, it's been awesome. Maybe a good sign.

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   eugbugposted 6 years ago

   My CPMs have doubled in the last couple of days after a slump in the last few weeks.
   There's rumours about a Google search algorithm update that occurred on Feb 20th, so hopefully that won't spoil the fun.

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   Susana Sposted 6 years ago

   It feels like Christmas has come early! Let's hope it continues.

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      robhamptonposted 6 years agoin reply to this

      You got that right! Last year's cpm was a couple bucks. I'm WELL into the double digits cpm This year. Is it the Maven thing?

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         Susana Sposted 6 years agoin reply to this

         Same.
         
         I think so. Paul E mentioned something about new ways to increase ad revenue when he spoke about the maven takeover but I don't remember the details.

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            Solarasposted 6 years agoin reply to this

            Banner bidding was one of them. Experiments with "paid backlinks" was another one of them.

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               Glenn Stokposted 6 years agoin reply to this

               “Header Bidding” is the correct term. It means that advertisers place advance bids for advertising space.
               
               The other is EBDA, an acronym for Exchange Bidding Dynamic Allocation, which is another form of header bidding.
               
               https://hubpages.com/community/forum/14 … ost2921170

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                  TIMETRAVELER2posted 6 years agoin reply to this

                  Adsense started dropping significantly earlier this month so a few days ago I thought I'd give HP a try.  At first I thought the higher CPMs would be random, but they have continued to be quite high every day...yesterday being by far the best so far.  Truthfully, I'm shocked to see that things have changed this much.  Since my season starts getting better in March, if this continues, I can expect to have a banner year in 2018...and 2017 was the best I'd ever had!  Now I've gotten more serious about my second site and have started upgrading articles there.  CPMs there are high, but views still are just mediocre.  However, I'll keep working at it and who knows???

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                     lobobrandonposted 6 years agoin reply to this

                     Nice

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    Carolyn M Fieldsposted 6 years ago

    Also seeing higher rates. I'm hoping it's the Maven thing, and that it continues. That would be sweet!

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    eugbugposted 6 years ago

    Just gone up again today!

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    Daniel Mollatposted 6 years ago

    I too noticed a little bump in my CPM and earnings. Perhaps because I'm so new here (less than three months) I thought maybe this could be because as my membership gets older the CPM and earnings should be improving constantly. Is this a correct assumption? Does membership longevity have anything to do with CPM and earnings numbers?

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       TIMETRAVELER2posted 6 years agoin reply to this

       No.  CPM is based on how much advertisers are willing to pay to place their ads on your sites.  This amount can vary based on a number of things, including time of the year, current events, etc.  Longevity does affect the ranking of your hubs sometimes, but this type of longevity usually takes many months or years.

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13. 93

    Natalie Frankposted 6 years ago

    Hmm.  Came way down in Jan. as expected for time of year but earnings cut in half again in Feb. Not sure why.

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