Email Marketing vs Social Media Marketing

Jump to Last Post 1-3 of 3 discussions (13 posts)
  1. janshares profile image96
    jansharesposted 3 years ago

    Check out this link detailing the usefulness of email to get the word out about your business. I still use email to market new hubs:
    http://www.digitalinformationworld.com/ … c.html?m=1

    1. Writer Fox profile image49
      Writer Foxposted 3 years agoin reply to this

      I don't use email lists to market Hubs but I use them on most of my websites.  Often, there's more money in the list than in AdSense, etc.  Here's a recent article about it:
      http://www.searchenginejournal.com/emai … ove/120885

      1. Solaras profile image98
        Solarasposted 3 years agoin reply to this

        That is really an interesting article.  I was not sure what you were talking about when you mentioned monetizing your emails.  Do you use a service, or do you manage the emails yourself?

        1. Writer Fox profile image49
          Writer Foxposted 3 years agoin reply to this

          I use an email service (ConstantContact) for distribution, but I manage the content.  (Is that what you were asking?)  Using an email service is really the only way to go because services keep you in compliance with laws in different countries, they have sophisticated software that provides valuable statistics, and they scrub the list in real time.  You'll spend a few hundred dollars a month for a moderate size list, but it is well worth the money because you could not build the software yourself for the same amount.  If you have just a small list – under 5,000 addresses – you'll spend about $50 a month.  There are some services that will let you send emails for free (up to 500 names or so) if you are just starting a list (try MailChimp).   

          'Monetizing a list' just means that you are going to use the list for more than keeping in touch with your customer base and/or drawing attention to new content on your website.  You can also sell the use of your list (you don't sell the names or give third parties the email addresses) to advertisers.  For instance, if you have a website about 'The Family Dog', you can post dog food coupons, sell puppy crates and feature training collars for advertisers. People love getting special deals and discounts which aren't offered to everyone just viewing your website.  I have one affiliate that pays me $1 every time someone signs up for his free service.  (It's not too difficult to get someone to sign up for something that is free!)  Most email service providers will also allow you to post videos in your emails, which allows advertisers to include an infomercial about a product. And etcetera.

          1. Barbara Kay profile image93
            Barbara Kayposted 3 years agoin reply to this

            Thanks Writer Fox for a new way to earn some money from my sites.

      2. Marcy Goodfleisch profile image96
        Marcy Goodfleischposted 3 years agoin reply to this

        As always - you have expert advice and information, and you're generous about sharing it.  Thanks!

      3. TIMETRAVELER2 profile image98
        TIMETRAVELER2posted 3 years agoin reply to this

        Thanks for this valuable info.

    2. Marisa Wright profile image97
      Marisa Wrightposted 3 years agoin reply to this

      I wonder if this article talks about and what you are doing with email are the same thing, though?

      I'm sure what WriterFox does with email marketing is this:  on your website, you invite people to sign up for your newsletter, and/or to be notified of new posts.  That is your email list, which consists of people who are really interested in your subject  - not just a group of tolerant friends.   

      Once that list grows big enough, you can make money from it.   Selling the list is an obvious option but dangerous because you could alienate your subscriber base.  It's vital to keep control of what is sent to them.  You can have advertising space in your newsletter which you can sell to suppliers, or send out a special email on behalf of a supplier with a special offer.  You can also do special promotions for affiliate products, or even partner with a supplier to promote their products. 

      You can't do that on HubPages effectively - I do know of one Squid who included her sign-up link in Hubs but I have a feeling it would probably count as an unrelated link, so it might be risky.

    3. janshares profile image96
      jansharesposted 3 years agoin reply to this

      Thanks, Writer Fox, great addition to this thread, very useful.

  2. Dr Billy Kidd profile image90
    Dr Billy Kiddposted 3 years ago

    How to you purchase an email list of people interested in your writing that is not spam--meaning everyone on the list has opted-in?
    And how do you set up an opt-out on your emails? Otherwise it really is spam regardless of the opt-in done by a 3rd party.

    1. Marisa Wright profile image97
      Marisa Wrightposted 3 years agoin reply to this

      You don't purchase an email list, you build it yourself.  What you do is put a prominent notice on your blog or website, encouraging your readers to sign up.   That's not possible to do on HubPages, though.   

      I would be very doubtful about the value of any email list you could buy.   Anyone with a solid list wouldn't want to do that - they'll sell you access to the list (meaning they'll include your offer in their newsletters or send out a special offer for you), but they won't give you the names and email addresses to use yourself. 

      As WF says, you use an email service to manage your list.  Services like MadMimi and Mailchimp include an opt-out in your emails as standard.  They are both free for small users.

      1. Dr Billy Kidd profile image90
        Dr Billy Kiddposted 3 years agoin reply to this

        Thanks!

  3. favored profile image35
    favoredposted 3 years ago

    Something else to consider to increase traffic.  Always appreciate new information. Thanks Writer Fox.

 
working

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

Show Details
Necessary
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Features
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Marketing
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Statistics
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)