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Impressions Go Up - CPM Goes Down

  1. eugbug profile image99
    eugbugposted 22 months ago

    Does the number of impressions affect CPM? I just noticed that after a large surge of impressions at the weekend, CPM dropped to its lowest value ever and hasn't  improved much since. Is this something to do with pages running out of bidders, so in the bidding system, those with the lowest bids win?

  2. Paul Kuehn profile image94
    Paul Kuehnposted 22 months ago

    I have experienced the same phenomenon this month after there has been a surge in my impressions over the past two weeks.  Most of the impressions, however, are for only one of my hubs.

    1. sallybea profile image98
      sallybeaposted 22 months agoin reply to this

      Unbelievably frustrating, the lowest for a while.  Seems like nothing we do, makes any difference.

      1. eugbug profile image99
        eugbugposted 22 months agoin reply to this

        Ok, I thought it was something I did and I "broke" something!

  3. Don Bobbitt profile image94
    Don Bobbittposted 22 months ago

    Bad as it might seem, I have a different opinion on such things. I feel that if you put my "stuff" where I am getting a lot of impressions, then shame on me for not having a Hub that takes advantage of this.
    I fight so hard with my Blogs to get exposure that these increases are fantastic.
    Just Saying,

  4. eugbug profile image99
    eugbugposted 22 months ago

    Some interesting explanations of CPM variation here:

    http://hubpages.com/community/forum/130 … ng-cpm-why

  5. profile image0
    calculus-geometryposted 22 months ago

    Paul Deeds's explanation from 2 years ago
    http://hubpages.com/community/forum/118 … ost2497264