Which should come first in your hub: your text and then the photo representing the text, or the photo and then the text?
I put the photo first but there is no rule. As long as the picture is visible above the fold when an article first appears, I guess a short amount of text before the picture is OK.
Pictures speak louder than words, so it is , in my opinion, a good idea to show the first picture at first glance.
The latest view of internet gurus is that a "hero shot" (a big picture at the top of your article) is the best way to catch a reader's attention.
HOWEVER I am seeing far too many people take that advice and use it improperly.
The idea of the "hero shot" comes from marketing a product or service. The most effective way to sell the product is to show people a picture of it looking absolutely fabulous. The best way to sell a service is to show people a picture of people enjoying the service. So it's pretty easy to know what picture to use. But on an informational article, it takes thought to find the right picture - choose the wrong one and you're sunk.
When people arrive at a Hub, they're usually been searching for the answer to a question or how to solve a problem. You've got a few seconds to convince that visitor you've got the answer. If you use a picture that sends that message, that's great. If it doesn't, the visitor will just click the "back" button and try another link.
The example I usually give is someone Googling to find information on fishing brown trout.
If he arrives at a Hub and it has a "hero shot" of the author in his boat holding a beautiful brown trout that he's just caught, the visitor will think, "this guy really knows how to fish, I'll scroll down and read his advice".
But if he arrives at the Hub and the "hero shot" is a cute shot of the author and his kids having fun fishing, he'll think, "this guy is just an amateur like me" and will click back to find something better.
Bottom line, if you can't find a photo that's going to grab your reader and keep them on the page, you're better off starting with some text that will grab the reader and keep them on the page.
Good point Marisa: The trick is to catch readers' attention and keep them on the page.
I sometimes use a meme or info graphic (a photo with a few words on it) as the first thing people see. This method has 2 advantages:
1. You can write a few words on the picture that complement the title, so the title can remain fairly short.
2. Such a picture is handy to share on social media like Pinterest, Facebook, Google Plus and Flipboard.
Sue and Marisa have given excellent advice. I always put a photo first. Unless it's my own, it takes a very long time to find the right photo. It can take longer than writing the article! I obsess about finding the most appropriate and eye-catching image for the reasons Marisa stated.
The important point is that it's not enough for it be eye-catching: it must give the reader confidence that you can answer their question or solve their problem. That's not always easy to convey in a photo, which is why sometimes a sentence or two of text is needed. You have to consider each Hub on its own merits.
Janshares, Marisa Wright, and others: You have all been very helpful with your advice. Thank you so much for sharing your thoughts about what works for you!
by Susan May Gudge 2 years ago
Hi Hubbers,I'd like some help with passing the Quality Assessment Process. Will you please give feedback on my Hub Does Spaying or Neutering Cats and Dogs Make Them Fat?. What can I do to improve? Thanks!I see no reason why this hub was rejected and is not featured. The information is true. The...
by Cagsil 8 years ago
Hello folks, friends and hubbers,I've recently published a new hub and I was looking for advice about the layout I used on the hub.I took some advice from multiple hubbers about using separate text capsules for such as breaking down sections of your writing text.I found it looks better myself, but...
by Brian Leekley 4 years ago
If this is not the correct place to ask my questions, please let me know where to go on HubPages, or if I should send an email to the people running HubPages.A few months ago an expert hubber with lots of experience and success for a time offered free critiques of hubs in one of the forums. I asked...
by CJ Kelly 5 years ago
My article has several different headings, each about a specific person. So I would like to add a photo of each at the heading. But how can move the photos that I've already upload on another capusle to the right place?
by Liz Elias 18 months ago
I need to know how to merge two photos together, and add text. I spent over an hour last night fiddling with Photoshop, and cannot for the life of my figure out how to make the layers utility work. Is there some online utility that will let me do this, as well as position the second photo...
by Mary Hyatt 6 years ago
There is a lot of discussion in the Forums now about whether or not we could (or should) write text on our photos to be pinned on Pinterest. Are we allowed to do this? Thanks.
Copyright © 2018 HubPages Inc. and respective owners. Other product and company names shown may be trademarks of their respective owners. HubPages® is a registered Service Mark of HubPages, Inc. HubPages and Hubbers (authors) may earn revenue on this page based on affiliate relationships and advertisements with partners including Amazon, Google, and others.
|HubPages Device ID||This is used to identify particular browsers or devices when the access the service, and is used for security reasons.|
|Login||This is necessary to sign in to the HubPages Service.|
|HubPages Traffic Pixel||This is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.|
|Remarketing Pixels||We may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.|
|Conversion Tracking Pixels||We may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.|