Does CPM vary across sites?

Jump to Last Post 1-5 of 5 discussions (9 posts)
  1. melbel profile image94
    melbelposted 3 years ago

    I was just wondering what affect CPM so I can drive it up. I would like to write a lot of chemistry articles, and was wondering if this would have a positive or negative effect on my cpm.

    Thank you for your time.

  2. lobobrandon profile image90
    lobobrandonposted 3 years ago

    I would like to know the answer to this question as well. Melbel, even if it lowers your overall CPM it's still going to increase your earnings if you're getting more views from Owlcation (the education site). It would be great if you get some chemistry articles up there. I plan on writing a bunch of Physics articles this spring/summer. The site seems to be doing well. I got it in search when doing regular searches a few times - no cache history, etc. That was really nice to see.

  3. WryLilt profile image88
    WryLiltposted 3 years ago

    CPM varies based on a lot of things - country, how competitive bidding is for those keywords, how many people clicked the adverts. Some things you can influence (such as high bid keywords) but others you can't (for instance smart targeting, where people's Google search history decides the adverts they see on future websites.)

    1. lobobrandon profile image90
      lobobrandonposted 3 years agoin reply to this

      How does all this fit in with the HP ads? For the adsense share yes. But when we opt for HP ads we have a bit of adsense (our own code and their code) as well as HP ads. Do advertisers bid per site now that they are different sites?

      1. Christy Kirwan profile image95
        Christy Kirwanposted 3 years agoin reply to this

        WryLilt is correct, and yes, things like sites and subject matter of the content will cause some variation in CPM too. It's the same with HP ads as with direct AdSense ads.

        1. lobobrandon profile image90
          lobobrandonposted 3 years agoin reply to this

          Cool. Thanks for the quick reply as always, Christy. smile

  4. melbel profile image94
    melbelposted 3 years ago

    Yeah, my earnings will definitely increase if I write chemistry articles, which I DEFINITELY plan on doing. But I have a whole list of articles I'd like to write and I'd definitely prioritize them based on CPM! It would just be cool to know if I'd be better off spending time on Chemistry articles which are a LOT of work, but I enjoy and would help me in school or social media articles which get me a lot of views in general.

    1. lobobrandon profile image90
      lobobrandonposted 3 years agoin reply to this

      I would assume Chemistry and Physics and general education topics to have lower CPM's as the people who advertise there have less to sell compared to the other niches. Also probably not as many people advertising for these niches when compared to others.

  5. Will Apse profile image91
    Will Apseposted 3 years ago

    Sometimes you just get lucky. My first page here (long ago) concerned 'Surgery Games'. I was attracted to the topic because, frankly, it was weird and the topic unknown to to me. Turned out the early surgery games were very educational, produced out by John Hopkins. The latter ones were less illustrious, gore and guts or just plain daft.

    Anyway, I wrote the page, applied an Adsense ID, left it for a week, checked Adsense and I had made $25.

    Twenty five dollars! At five dollars a day all I needed were ten pages to exist in my part of the world. Whoopee!

    Other  pages made a lot less, unfortunately.

    Took me a year or so to understand why that original page made so much. Eventually I realised that surgery keywords attract high value ads and the kids who visited my page were perfect visitors for clicking any kind of ad.


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)