Updated Desktop Ad Layout

Jump to Last Post 1-5 of 5 discussions (12 posts)
  1. Paul Edmondson profile imageSTAFF
    Paul Edmondsonposted 24 months ago

    Today, we launched a new desktop ad layout.  It features a lazy load (ads don't load until they approach the view of the reader), no ads above the fold, but the 300X250 refreshes after 30 seconds and anchors in the sidebar. 

    We'll see how this impacts user experience and revenues over the coming days!

    1. Jesse Drzal profile image94
      Jesse Drzalposted 24 months agoin reply to this

      Very exciting indeed!  Anything on the horizon as far as new mobile layouts?

    2. Venkatachari M profile image36
      Venkatachari Mposted 24 months agoin reply to this

      I hope it will improve the layout appearance and ad revenue.

    3. TheHubFactory profile image84
      TheHubFactoryposted 24 months agoin reply to this

      Thank you for doing this. I hate trying to visit sites that bombard me with ads the instant I land. This causes so much lag and often makes my laptop freeze up.

    4. promisem profile image98
      promisemposted 24 months agoin reply to this

      I had the impression that Google strongly favors active view, which works well with ads at the top of the page.

      What are your thoughts about the impact on active view by putting all ads below the fold?

      1. Paul Edmondson profile imageSTAFF
        Paul Edmondsonposted 24 months agoin reply to this

        View through matters. Besides a better user experience, the ad is only shown to people that are viewing the page. The sidebar affixed helps with view through as well. We will see how come do over the next week.

        1. promisem profile image98
          promisemposted 24 months agoin reply to this

          If the first full day was Wednesday, it didn't seem to change the CPMs or any of the audience metrics, at least for me. I'm crossing my fingers.

  2. lobobrandon profile image89
    lobobrandonposted 24 months ago

    Love it. I'm not bugged by ads on the sites anymore. Definitely going to be a better user experience. I like that the ad just reloads and they don't scroll like in the past for the new one to come on screen. The lazy load is a good idea too.

  3. janshares profile image95
    jansharesposted 24 months ago

    Sounds good! I've found that when I try to read any article where I'm bombarded by ads, I just close the article. It's really frustrating when it's something interesting I wanted to read. I don't know about most people but ads don't make me want to click on them. I want to read the story. So I'm glad to see this change, Paul. Thanks.

  4. Paul Edmondson profile imageSTAFF
    Paul Edmondsonposted 24 months ago

    We are going to add one ad back to the top of the sidebar and hope that is still an improved user experience with better monetization.

    1. janshares profile image95
      jansharesposted 24 months agoin reply to this

      Cool. Let's hope so.

  5. profile image0
    lindaspeaksposted 24 months ago

    Thank you very much. This is great information and a great help. This will be a great way for other people to read my articles.


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)