Never been any good at Amazon products

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  1. TessSchlesinger profile image61
    TessSchlesingerposted 6 years ago

    In all the time I've been writing on the web (first started on Amazon in 2004), I've never been any good at selling products on the web. I don't know why that is. I know people who make a packet at promoting products on the web. And I know there are people who make a good amount on HP even though they haven't written here for years.

    So what is it I am missing?

    What does one have to write about in order to have a product that Google finds and sends traffic to?

    1. TIMETRAVELER2 profile image85
      TIMETRAVELER2posted 6 years agoin reply to this

      I had the same problem for years until Marisa taught me the secret!

      You have to write about a topic that lends itself to selling products.  For example, writing about relationships or politics doesn't fit the bill.  However, if you write about a hobby, such as fishing, for example, there are a zillion potential items you can sell, depending on how you write a hub on that topic.

      You have to have credibility.  In short, I wouldn't ever write about fishing, despite its potential, because I know very little about it.  However, my husband, who is an avid fisherman, could write hubs about the best fishing spots, the best lures to use, what type of equipment is best, etc.  I wish I knew what HE knows, that's for sure.  If I tried to sell any of those products, nobody would buy them!

      You have to place the ad correctly, which means putting it higher up on the page and directly above or below the text that describes it and explains why you use it or like it as opposed to other types of the same product.

      Finally, the product must directly relate to what you are writing about, and should be unique.  This means that the product you are selling must not be something you can just run out and buy at  a local store or that is generic.  For example, if you are writing about fishing rods for kids, you would want to let people know what is available and that you can easily buy one on Amazon that is the perfect "fit" for a child of a certain age.

      The harder the product would be to find, the better it is for you AND your reader when you advertise it.

      There is a real art to doing ads, and those who take the time to create the correctly can make good money.  Sometimes ads make more than hubs!

      So, in essence, what you write about determines whether you should even place an ad.  What you are trying to sell also determines whether people will feel the need to buy.  And...as Paul always says...an ad should only be placed if it will help the reader.  If you only place an ad because you want to make some money, that's the wrong reason and your ads won't do well.

      One good ad is enough.  If you plaster your hub with them, readers will feel like you're spamming them and will get turned off...BUT...if what you are selling is something they need that they can buy right now by pressing a button?  You've got a winner!

      1. TessSchlesinger profile image61
        TessSchlesingerposted 6 years agoin reply to this

        Thanks. That makes sense. For a start, I always put the ad right at the bottom. I will go through my hubs one by one and fix that up. I don't do a lot of product stuff, basically because I am a minimalist.

        1. TIMETRAVELER2 profile image85
          TIMETRAVELER2posted 6 years agoin reply to this

          Hopefully you'll do more than just move the position of the ad.  Check the other issues I mentioned, too, to make sure you are getting it right.  Otherwise, just moving the ad won't be enough.

          1. TessSchlesinger profile image61
            TessSchlesingerposted 6 years agoin reply to this

            Oh, yes, absolutely. It's going to take me a while, so I have to go sit somewhere quiet for a day and work through the lot of them. smile I appreciate your input. It all makes sense.

        2. Marisa Wright profile image86
          Marisa Wrightposted 6 years agoin reply to this

          Ah, putting the ad at the bottom is a guarantee of failure.  I should have mentioned that.   People on the internet are impatient and most of your readers won't read all the way to the end of your article, so Amazon products at the end of a Hub rarely make any sales at all.

    2. NateB11 profile image88
      NateB11posted 6 years agoin reply to this

      Advice given on this thread is good.

      I've never been good at selling Amazon products either and, in fact, I'll often think about how some people supposedly do very well selling Amazon products and I'll marvel at that fact. However, I have had one continuing success selling Amazon products on one of my own sites. It's a site on a specific subject and all I use on the site are Amazon ads, no Adsense or anything else. I sell products on there regularly. Only problem is they are inexpensive items so I get very little return.

      I think what helped me in this case was that I didn't have to follow Adsense rules because I wasn't using Adsense and also I was promoting products that people would definitely buy. So, it seems that is key; understanding demand. And, yes, traffic is key too.

      1. TessSchlesinger profile image61
        TessSchlesingerposted 6 years agoin reply to this

        Interesting. Don't you use Adsense for any of your hubs? Or can one switch off adsense for a hub if one choses to. I also sell some on one of my hubs reguarly, but it's small stuff.

        1. NateB11 profile image88
          NateB11posted 6 years agoin reply to this

          Oh, yeah, I use Adsense and the HP Ad Program on all of my Hubs; it's just on one of my own sites I only use Amazon ads. However, I think admin suggested awhile back that switching off Adsense on Hubs with Amazon ads increases the chances of making sales. You can turn off ads while editing a Hubs.

          1. TIMETRAVELER2 profile image85
            TIMETRAVELER2posted 6 years agoin reply to this

            Doing that may work for some people, but I still use Amazon ads with Adsense only and do well that way.

          2. NateB11 profile image88
            NateB11posted 6 years agoin reply to this

            Wanted to make a couple of clarifications: The case with my website in which I make significant Amazon sales is only relevant with my website; because it's my own site and I don't use Adsense on it, I don't have to follow the rules of Adsense; however, on HP you still have to follow HP rules which are similar to Adsense rules. Secondly, the suggestion by admin that shutting off HP and Adsense Ads might increase Amazon sales applies to Hubs where there are already significant Amazon sales; the idea there is that Google might send more traffic to a Hub that have fewer ads. I had to go back to old forum threads to jog my memory--here's a couple: https://hubpages.com/community/forum/13 … the-answer and  https://hubpages.com/community/forum/13 … p---or-not

            1. NateB11 profile image88
              NateB11posted 6 years agoin reply to this

              Still, I thought my experience with my own website could be instructive.

              Seems to me the main point is that to make sales there has to be an understanding of demand; what people will buy and why. Certain things are pretty consistently in demand among certain niche groups of people. Finding those products and niche groups is the tricky part I suppose. Seems sales are a very specific thing, subject matter has to be narrowed down and a certain amount of understanding of how to get traffic is involved too.

              1. TessSchlesinger profile image61
                TessSchlesingerposted 6 years agoin reply to this

                And that is very difficult when one has little interest in materialism. Still, I am learning, and just the fact that  I am increasingly learning what people like to read about shows improvement.

                1. NateB11 profile image88
                  NateB11posted 6 years agoin reply to this

                  I hear ya. It was a struggle for me to learn about making money and getting traffic; definitely not my forte or interest. But my financial situation dictates to me to use my time and energy wisely.

  2. Marisa Wright profile image86
    Marisa Wrightposted 6 years ago

    Fundamentally, you have to feature products that the reader is going to want.

    For instance, if you're writing about a craft or sewing project, you would feature some of the tools or materials necessary to complete the task.   

    If you're writing about a type of product, you'd discuss the various options and then recommend the one you think is best, and feature that one.  For instance, you have a Hub about comfortable high heels and at the end, you suggest buying dance shoes.  I would feature a pair of tango shoes from Amazon (but remember you have to say why you recommend that particular brand).

    1. TessSchlesinger profile image61
      TessSchlesingerposted 6 years agoin reply to this

      Okay. I did that for my waterproof fabric but only ever sold one.

      So there has to be some other factor involved - like traffic.

      1. sallybea profile image97
        sallybeaposted 6 years agoin reply to this

        Often the people who buy make their way to Amazon via your link but often buy something completely different:)   Amazon earnings can make a real difference to your earnings.

        1. TessSchlesinger profile image61
          TessSchlesingerposted 6 years agoin reply to this

          Yes, I realize that, but they're hardly buying at all!

          1. sallybea profile image97
            sallybeaposted 6 years agoin reply to this

            I had a look at your Cumin Oil ad and my feeling was that you could have written a paragraph without focusing on where the reader could buy it.  I would make the ad much more part of the conversation and don't focus so much on the sell.  If the person is convinced they will click on the link.    An Amazon link would work much better than a capsule in my opinion.

            1. TessSchlesinger profile image61
              TessSchlesingerposted 6 years agoin reply to this

              I don't know what you mean. Which paragraph?

              1. sallybea profile image97
                sallybeaposted 6 years agoin reply to this

                'I will never in my life be without this substance again. Just the fact that I am smiling for the first time in maybe 40 years and I have no more gout and pain is enough for me to take it forever. Yes, I'm raving, but three months after I started, I knew I would never be without it again. Now six months later, I sleep better, my head is clearer, and my hair is shining, not falling out, and healthy'

                Why not change the substance to Cumin Oil and put a link to the product on Amazon instead of the capsule?  HubPages don't favor using capsules anymore, they prefer links.  You don't have to tell people that they can buy it on Amazon, you just lead them gently down the path with the orange amazon link and if they are curious they will go looking.

                1. TessSchlesinger profile image61
                  TessSchlesingerposted 6 years agoin reply to this

                  Oh, I didn't know you could do that. How do you use the link? Very good idea.

                2. TessSchlesinger profile image61
                  TessSchlesingerposted 6 years agoin reply to this

                  SallyBea, I could figure out how to put a link in. Generally, I highlight the words, then press hyperlink in the capsule and put the url of the website I want in.

                  Must I do that? Put the URL of the Amazon page?

                  Also, I noticed that on the right hand side, it also had an option called 'link.' What is that for?

                  Many thanks for your help. Always appreciated. smile

                  1. sallybea profile image97
                    sallybeaposted 6 years agoin reply to this

                    You highlight the word in the text for instance (castor oil) and then click the chain link at the top of the page.  It will open in a little block at the bottom and one option is Amazon, click amazon, and some links with castor oil will be revealed.  Choose the one which you consider to be closer to the product you have used or the same and it will insert the link in your text.  Just save it as usual and when you go back to your hub it will be there with a little orange A sign.
                    I don't generally use the URL but you can.  When you highlight the product name it will open with that word in the block and all you have to do is click Amazon below and look for the product, much like you have been done if you are using capsules search words.  Others may prefer to use the URL, I don't
                    Incidentally, if you use Grammarly you could have a problem adding the link.  I sometimes have to use another browser.  I use chrome and find that sometimes these are incompatible.

  3. Marisa Wright profile image86
    Marisa Wrightposted 6 years ago

    Only a small percentage of readers will buy so yes, traffic is critical

    1. TessSchlesinger profile image61
      TessSchlesingerposted 6 years agoin reply to this

      sad O me miserarum... sad

      1. Titia profile image91
        Titiaposted 6 years agoin reply to this

        I second that smile

      2. Marisa Wright profile image86
        Marisa Wrightposted 6 years agoin reply to this

        Traffic is the key to income.  Some people do well with Amazon products, but most Hubbers make their money from HP Ads or Adsense, with the occasional Amazon sale as a bonus.

        If you are here to make money rather than express yourself, then you simply have to accept that news items and opinion pieces are a waste of time.   HubPages is not a news site, so it can't compete for with the newspapers.  You need to think about problems people have, or evergreen information that people are seeking, and write about those.

        1. TessSchlesinger profile image61
          TessSchlesingerposted 6 years agoin reply to this

          I have 140 hubs. Some of them have traffic. Some of them don't. It is irrelevant whether they are opinion pieces or not. It depends whether people are interested or not.

          People will click on information they are interested in. And some of my opinion pieces do make money.

          I think the biggest problem is simply that I put all my ads ( and I have very few hubs with ads) at the bottom. It is that simple.

  4. earner profile image82
    earnerposted 6 years ago

    I'll chuck in the odd Amazon capsule, but as I am British, writing in UK English about English things, it's really not viable most of the time. 

    Even books are "useless" because if I'm in England, writing about British things, then even a British/English book of interest to somebody will most likely be a British person, who would click and think "Hey, I'm on Amazon.com - I don't want that.... I'd want to buy this book on Amazon.co.uk".

    Words/language are different too.  e.g. if I were to write the most amazing hub about choosing frying pans for perfect omelettes.... Americans call them skillets and an omelette is probably either called something else, or spelt differently ... so any "audience" I have will, again, click and think "Hey, this is Amazon.com - and I want to buy this from the UK" and leave.

    1. sallybea profile image97
      sallybeaposted 6 years agoin reply to this

      I am in the UK and most of my visitors come from the USA but I do have success with Amazon.  I believe Amazon make it possible now for us to sell from in the UK,  They made an announcement about a week or so ago.  There was a forum thread about it.   I just have not figured out what I have to do.

      1. Marisa Wright profile image86
        Marisa Wrightposted 6 years agoin reply to this

        We'll have to wait and see what HubPages do, because we can't make the required changes to the HubPages Amazon program.

    2. TessSchlesinger profile image61
      TessSchlesingerposted 6 years agoin reply to this

      Yes, I recall the day I had an argument with an American that spelt and burnt were perfectly correct and that spelled and burned were a version of the same words! No longer. I'm really grateful that Hubpages now accepts British spelling as well as US spelling. For the most part, though, I try to use American spelling. smile

      I think most of HP readers are American, so that is the market one has to write to. I know of a couple of other Brits who make good money from Amazon, and they have done so for years. I think one has to have a knack for the marketplace in general.

      I am trying to learn that. smile

  5. TessSchlesinger profile image61
    TessSchlesingerposted 6 years ago

    Please please explain this to me, someone.
    https://usercontent1.hubstatic.com/13720254.jpg

    I have had an article on emeralds since 2014. It gets regular traffic. It previously had a ring from amazon on it (right at the bottom) but nobody bought it.

    So, as I've been trying to sell more on Amazon, I took into consideration everything people said here, put in a better product move it near the top under a picture of with someone wearing an emerald similar to that, and, guess what.

    I've received an email saying that something in the article was snipped and guess what was snipped. The Amazon capsule.

    Please can someone explain to me what on earth was wrong with that. I thought I did it beautifully. And it absolutely and utterly was NOT spammy.

    https://hubpages.com/style/The-Sandawan … ement-Ring

    I have read through this - https://hubpages.com/faq/#Spammy-Elements (which is what the editor recommended I do as this product from Amazon is considered spammy.

    Why? The article reads well with or without it.
    .

    1. TIMETRAVELER2 profile image85
      TIMETRAVELER2posted 6 years agoin reply to this

      The capsule might have been snipped due to the quality of the photo. or might also have been snipped because the ad is not really relevant to the topic.

      1. TessSchlesinger profile image61
        TessSchlesingerposted 6 years agoin reply to this

        Well, no one can have experience with every product they write about. Also, if one is livig outside the States, there is no way that one can order from Amazon in the States. While I realize that hp doesn't want spamming hubs, just becaause one hasn't used a particular product doesn't make it spamming.

        1. wilderness profile image96
          wildernessposted 6 years agoin reply to this

          Of course they can.  I have personal experience with every product I advertise, or at a minimum, a very similar one if the one I have/used is no longer available.

    2. sallybea profile image97
      sallybeaposted 6 years agoin reply to this

      Try using an Amazon link instead of a capsule. Focus on the fact that the Emerald is a stone which is used for intuitive awareness, meditation, and spirituality.   Focus on romance if you want to sell a ring.  Don't focus too much on the differences between the UK or the States.  You just have to do enough to encourage the reader to be curious enough to press the Amazon link.  They may not buy an Emerald ring but they might if they think that you can sell them romance.

      1. TessSchlesinger profile image61
        TessSchlesingerposted 6 years agoin reply to this

        Wow! That's an angle. Never thought of it. However, I would have to rewrite this particular article, and I suspect that several jewelers are linked to it. It has several backlinks.

        1. sallybea profile image97
          sallybeaposted 6 years agoin reply to this

          I never understood the reason for backlinking to a Jeweler or anyone else for that matter as I think it takes the reader away from a hub.  I prefer to link to Amazon and try to make those links to Amazon a guide to helping a reader source something to complete one of my Tutorials.  I almost never click a link on anyone's Hub unless I want to learn more about the subject.   I am sure there are good reasons to do so but why would I send them away if I wanted to sell a product?   Personally, if I had loads of money I would go to a top end Jeweler, so I think you have to look at the subject from a different angle for Amazon.

          1. TessSchlesinger profile image61
            TessSchlesingerposted 6 years agoin reply to this

            A link is when I link to someone. A backlink is when someone else links to me. A jeweler would definitely link to my article in order to tell his clients about emeralds.

            1. sallybea profile image97
              sallybeaposted 6 years agoin reply to this

              One learns something everyday:)  Thank you.

    3. Marisa Wright profile image86
      Marisa Wrightposted 6 years agoin reply to this

      You are forgetting the fundamental rules, Tess.   Maybe you should re-read my Basic Rules Hub to clarify.

      There are two rules:

      1.  The product must be directly relevant to the title of the Hub. Your product passes that test.

      2.  You must say why you, personally, recommend that product.  Your comment on the emerald is impersonal, therefore it doesn't pass that test.

      Personally, I find the second rule unnecessarily restrictive, but it has been discussed many times, and HubPages staff have made it very clear it's not going to change.  It's their site so they are entitled to make the rule! 

      Of course you can't have personal experience of every product but let's face it, HubPages isn't going to visit your house and check you've got the product.  In many cases, it is perfectly possible for a skilled writer like yourself to construct a sentence using "I" or "my" which could be read as having personal knowledge, without actually saying so.   For instance, in this case you could say something like, "I fell for this solitaire emerald pendant because the simple setting lets the stone speak for itself, and the silver chain keeps the cost down."

  6. Linda BookLady profile image80
    Linda BookLadyposted 6 years ago

    I've had some Amazon capsules snipped lately too. My guess is that the capsule was snipped because you have no personal experience with the product. If you wrote, "I bought this necklace and wore it at the grand opening of a local department store. I'm very happy with the quality, and the compliments I got..." etc.etc. ... then it would be a personal review with your honest observation of the product. That's what they're looking for - not just random products that you never bought that just fit in with the hub's theme.

    1. TIMETRAVELER2 profile image85
      TIMETRAVELER2posted 6 years agoin reply to this

      The ad doesn't really fit with the theme, either.  The product has nothing to do with the differences between the two types of emeralds.

  7. psycheskinner profile image82
    psycheskinnerposted 6 years ago

    I have to agree that it is easy to only write only about products you have experienced if that is what you choose to do.  Of course it does limit what products you post and how many, but it is not impossible.

  8. Linda BookLady profile image80
    Linda BookLadyposted 6 years ago

    I got the impression HubPages is trying to limit the number of products offered to those we have experience with. I have one page they removed ALL the products from even though they were directly related to the topic of the hub, and I'm guessing it was because I hadn't told about my personal use of the products.

    1. Marisa Wright profile image86
      Marisa Wrightposted 6 years agoin reply to this

      It's not just an impression, Linda, it's the rules.  See my response to Tess.

      1. TessSchlesinger profile image61
        TessSchlesingerposted 6 years agoin reply to this

        Yes, it is. HP has just come back to me to tell me I must write about my personal experience with the product. That's a bit over the top. It's impossible to have a particular experience with an emerald stone. Each one is unique, and despite wearing emeralds for years, I did not buy them from Amazon.

        1. Marisa Wright profile image86
          Marisa Wrightposted 6 years agoin reply to this

          Did you read my explanation of the rule? Yes, I think it is over the top too, but rules are rules.  Did you see my suggested text that would satisfy the requirement?

          1. TessSchlesinger profile image61
            TessSchlesingerposted 6 years agoin reply to this

            Marisa,no. I have had a busy week. I am fully occupied today and on my way out. I will spend tomorrow going through everything on their thread again. smile Thank you always.

  9. Glenn Stok profile image97
    Glenn Stokposted 6 years ago

    If you limit yourself to products you actually used and have experience with, and follow all the other rules, then you shouldn't have any trouble.  It doesn't matter if you bought them on Amazon or not.

    I'm living proof. Last week I published a review of five books that I had read. I used an Amazon capsule for each one. That's five Amazon ads!  The hub was move to Letterpile and none were snipped.

    1. TessSchlesinger profile image61
      TessSchlesingerposted 6 years agoin reply to this

      That's interesting. I once wrote a hub on various microwave pots and pans sort of thing. Like ones that melted chocolate, made eggs, etc. all of which I had used at some point or other.

      The hub wasn't even accepted because it was called spammy.

      That said, I can see that reviewing a book could never be called spammy. Or not.

      This is a hub I wrote reviewing various books. I had the books linked to Amazon, but it wasn't accepted because it was spammy.

      I had to remove most of the books before it was featured.

      Maybe it really depends on whose doing the editing?

      https://hubpages.com/politics/Best-book … ic-outlook

      1. sallybea profile image97
        sallybeaposted 6 years agoin reply to this

        Here is a perfect example of how it can be done.
        https://holidappy.com/gift-ideas/Gift-I … eally-Want

        1. TessSchlesinger profile image61
          TessSchlesingerposted 6 years agoin reply to this

          He's linked it.

          Okay. Thank you. Will have to study that in detail.

          So much appreciation for your input.

          1. Glenn Stok profile image97
            Glenn Stokposted 6 years agoin reply to this

            Tess, Paul's hub worked because every Amazon link was 100% related to the title of his hub.

            I also have an example you can check out, where I used Amazon capsules, instead of in-text links, for each of five books that I reviewed. That hub was moved to Letterpile within a few days of publication and nothing needed to be snipped.

            I'm not allowed to post my own link, as you know, but you can find it in my profile listing. The title is "Five Benjamin Franklin Books With Encouragement and Inspiration."

            It will give you a good example how to use Amazon ads that don't get snipped. Notice how all five Amazon capsule ads relate to my title, in addition to the fact that I made it clear in the hub that I actually read those books.

            1. Marisa Wright profile image86
              Marisa Wrightposted 6 years agoin reply to this

              ....though it is notable that some of Paul's  links don't meet the rule about personal recommendation. For the animal onesie, for instance, there's no suggestion he has bought that particular onesie for his daughter.  If we did that, it would be snipped now.

              I wonder if that Hub was moved before the rules tightened up, and it hasn't been checked because it's Paul's.

              1. Glenn Stok profile image97
                Glenn Stokposted 6 years agoin reply to this

                Actually all the ideas were his 14-year-old daughter's. So she would have been the one to use them. That wasn't made clear either, so I see your point. Good question.

                In any case, the example I gave Tess covers all three requirements. I don't think they would have accepted five Amazon capsules if I hadn't.

                1. Marisa Wright profile image86
                  Marisa Wrightposted 6 years agoin reply to this

                  ...even if it was made clear, there is no comment about the particular brand of onesie recommended, which would be required now.

                  Your Hub is different.  In it, it's clear that you've read all five books and the opinions on each one are personal. 
                  https://letterpile.com/books/Books-by-Benjamin-Franklin

                  1. Glenn Stok profile image97
                    Glenn Stokposted 6 years agoin reply to this

                    Yes, I'm sure that's why they didn't snip any of my ads.

                    Thanks for showing the link. I hope it helps Tess see how the rules work in practice. Your comment with the three rules made it very clear.

                  2. TessSchlesinger profile image61
                    TessSchlesingerposted 6 years agoin reply to this

                    Yes, but in my hub about all ten books. I read all ten books as well, and it wasn't even feature (10 economic books). I had to remove the links to get if featured.

      2. Marisa Wright profile image86
        Marisa Wrightposted 6 years agoin reply to this

        I wish HubPages wouldn't create their own jargon, especially when it sounds insulting.  "Spammy elements" is just jargon and it doesn't mean what it says.

        All it means is "you have one or more links which break our rules". It really is that simple.  Try to ignore the word and concentrate on the meaning.

        To reiterate, the rules for Amazon products are:

        1. They must be relevant to the title of your Hub
        2.  You must say, either in the text or in the Amazon capsule, why you are recommending that particular make or model of the product. 
        3.  You must couch that recommendation in personal terms (i.e. using "I" or "my" or "mine").

        I suspect your Hubs were snipped because although the books were relevant, you didn't say why you were recommending them.

        1. sallybea profile image97
          sallybeaposted 6 years agoin reply to this

          Boiled down like that it seems pretty simple:)

        2. TessSchlesinger profile image61
          TessSchlesingerposted 6 years agoin reply to this

          I wrote the entire review about books I recommended. How on earth could I explain what they were about if I hadn't read them?

          There comes a point at which stating the obvious is beyond bizarre.

          Why I recommend them? So that Republicans can get an education about economics.

          1. Marisa Wright profile image86
            Marisa Wrightposted 6 years agoin reply to this

            You could have read other reviews and combined them, so it's not stating the obvious. You'll notice how Glenn is careful to inject personal comments throughout his Hub which makes it clear he has read each book.

            Educating Republicans is your motive for writing the Hub. What you need to say is the reason why you chose each of those particular books.  I'm sure there's a range of books on that subject - why did you choose those?

            1. TessSchlesinger profile image61
              TessSchlesingerposted 6 years agoin reply to this

              They all explain the math. Too many books on economics are based on ideologies.. These weren't. The most difficult to read was Thomas Piketty's. It was a tome and a half. But he was original in the stories he told. He used English Literature to explain, despite being French. I will have to go back and look at it. I'm rusty now.

              1. Marisa Wright profile image86
                Marisa Wrightposted 6 years agoin reply to this

                I have to apologise, because I missed the fact that you had actually linked to that Hub.  I can see exactly what the problem is.

                Firstly, you have no introduction. I am a big advocate for keeping the introduction short, but you need a sentence or two to say what the Hub is about.  Remember, the summary is not visible to the reader except on Google search. 

                Secondly, I can see why HubPages thought you hadn't read the books.  For the first book, you say what the book is about - which you could have put together from the book jacket, Amazon etc - then a review from a Guardian journalist.  No  opinion or review of your own at all.    For the second, third and fourth books, you say what the book is about, but no review at all.   With the fifth book, you begin to express some opinions and I start to see sentences with "I" in them, which is what's required - but I suspect the editors had stopped reading by that time.

                1. TessSchlesinger profile image61
                  TessSchlesingerposted 6 years agoin reply to this

                  So interesting. I wouldn't do a journalism course in the States because they professor taught that one had to involve onself in the narrative. In traditional journalism, one never, never, never involves oneself. One's opinion is tototally irrelevant. I have to confess that when I start reading something and it is the opinion of someone, I stop there and then. Not interested. I am interested in the stats, the science, the facts, etc.

                  Oh, well, I'm going to have to go back and look at them all again. Big job.

  10. Marisa Wright profile image86
    Marisa Wrightposted 6 years ago

    You're missing the point, Tess. HubPages is NOT journalism, nor is it academic writing.   And that's as it should be - Hubs can never compete with Huffington Post, newspapers or Wikipedia.  To get traffic, HubPages articles HAVE to be written from a different angle.  Readers come here looking for writers who offer advice and opinions - they can get dry, impartial facts in plenty of other places.

    This is what we've been trying to get across to you regarding the Amazon capsules. As I explained in my list of rules, if you include an Amazon capsule, you must give a personal opinion of the product - otherwise it's not allowed.

    1. TessSchlesinger profile image61
      TessSchlesingerposted 6 years agoin reply to this

      I get that.

      I write on hubpages for two reasons. The first is money. The second is that I run several huge social network sites, and they involve political and economic activism. I write the articles to debates and questions that I have all the time every time someone new joins. Then, instead of having to answer the entire thing again, I just give them a link to my hub. Works for me. I don't expect to earn money from political and economic hubs. I understand that's not going to happen. I do, however have readers there.

      I don't think people come to hubpages to find advice. I think they google because they want information about something, and if one is lucky and has done it well, then one article is near enough the top of the SERPS, and the article is easy to read and provides the information the person is looking for.

      I get what you're saying about Amazon. But if people want advise about a particular product, all they hae to do is read the Amazon reviews.

      That said, you have emphasized (and so has everyone else) why HP wants personal experience on an Amazon capsule. I understand that now. I was just explaining to you why I wrote it that way previously. it's old school journalism.

      I have now added an extensive introduction to the hub on economic books. I don't know if it's worth it to go and books links into those books. My experience is that very, very few people read economic books.  And some of them were really, really difficult to understand. I think Thomas Piketty took me three weeks to read, and Guy Standing one of the easiest.

      1. Marisa Wright profile image86
        Marisa Wrightposted 6 years agoin reply to this

        People don't trust Amazon reviews - they know that for some products, they are planted by the manufacturer.   That's why they go looking for other views on the product.   If you have written an in-depth Hub about a subject, so it looks as though you know what you're talking about, then the reader will trust your review more than the Amazon reviews.

        Also, people are looking for advice on which particular make and model (or which book) to buy.  They know that if they search on Amazon, they'll get a whole list of possible products or books, most of which will have several reviews, and some of those will be contradictory.  They're daunted by the prospect of ploughing through all that - they want help to make a decision.   

        I agree that it wouldn't be worth adding Amazon capsules to that particular Hub because you don't do anything in that Hub to help people decide which book would be most suitable for their needs.

 
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