Interest-based advertising (https://www.google.com/adsense/support/ … wer=113771) on AdSense began launching this spring and is still relatively new. After trying it a bit and weighing the pros and cons, I opted out and am using context-based ads instead. But I'm probably going to turn it back on for a spell to compare results.
So, fellow Hubbers...have you been using interest-based ads on your AdSense account? If so, what have you learned? Do you like it?
If you don't know whether you're using it, you probably are, since it's the default for most (U.S.) accounts. Check in your account settings:
As for my take, I think the best potential for these types of ads lies in content that doesn't monetize easily, such as fiction, poetry, op-ed pieces, etc. So I wish we could opt for interest-based ads on some pages, but context-based ads on others. But I don't think there's enough advertiser competition for that yet.
Note: Opting out of the double-dart cookie from the user end is different from opting out of interest-based advertising from the publisher end. The first means you don't have Google following YOU around wherever you browse with ads relevant to your past searches. The second means your content pages don't display ads targeted to your VISITORS' past searches.
Also, Google says that interest-based advertising doesn't exactly replace all context-based advertising--it's just that if you opt in, interest-based ads now compete with context based ads on the page, driving up the bid prices. They think this will mean higher earnings overall.
But as far as you can tell, what has your experience been? Have you done any comparisons?
No opinions yet? No interest?
Or is it just a particularly sleepy Friday...?
Hmmm. According to my settings I'm using it by default as well. I did notice my ad revenue pick up starting this spring but I also added lots of new content so it's hard to say which it was. I'm just getting used to Google analytics and half the time I feel like I don't know what I'm doing at all with it--I don't feel it really gives me the feedback I'd like, but I'm too stupid to figure out how to set it up so I can learn what I want.
I should be helping kids check out library books or something. I'm too old for all this crap.
I wonder if anybody has done a small controlled study--one week on, one week off. The problem for me has been lack of opportunity--as you say, pgrundy, when you add articles at the same time, it's confusing. And with all the spring and summer holidays, weeks are qualitatively different from each other. There might be other factors pushing income up or down.
Thanks to those who replied....Anybody else have feedback on AdSense interest-based advertising vs. context-based?
by Pip Stone 3 weeks ago
Good Morning/Afternoon/Evening Fellow HubbersIn the short time that I have been with HubPages, I have noticed a disturbing trend. As a proud trans woman, I read a lot of Hubs in PairedLife. I am yet to see a single ad on any Hub relating to LGBTI+ issues.I am hoping that this is simply an...
by Susana Serer 7 years ago
I was just looking at my adsense account info and saw something that never caught my eye before. It says I can choose between"show ads based on user interest and demographic categories"or "don't show ads based on user interest etc.."Does anyone recommend a particular setting?
by shinujohn2008 9 years ago
by Stacie L 2 years ago
I received a notice about being charged to keep my Amazon affiliate program active if I have no sales in 90 days. I'm sure others share this issue. Since I agreed to use Amazon under Hubpages program ID, I do earn more commission but now I may be charged due to my own ID isn't producing income.Is...
by David 470 8 years ago
In about 1000 page impressions I got 6 clicks. That is very low right? How can I increase my click ratio? I notice i might get 20 cents for one click.If i could somehow get more clicks my revenue would go up considerably. What should I do with my adsense settings such as color of text and should i...
by bluewings 10 years ago
Would it be possible to have a feature that let's you see which hubbers are the latest to visit your hub ? I understand that it can be known when hubbers comment on the hub , but not all do.So can there be a feature that let's you see which hubbers ( fans or not) visited the hub (just to give an...
Copyright © 2018 HubPages Inc. and respective owners. Other product and company names shown may be trademarks of their respective owners. HubPages® is a registered Service Mark of HubPages, Inc. HubPages and Hubbers (authors) may earn revenue on this page based on affiliate relationships and advertisements with partners including Amazon, Google, and others.
|HubPages Device ID||This is used to identify particular browsers or devices when the access the service, and is used for security reasons.|
|Login||This is necessary to sign in to the HubPages Service.|
|HubPages Traffic Pixel||This is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.|
|Remarketing Pixels||We may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.|
|Conversion Tracking Pixels||We may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.|