What's with hub ageing?
Everyone says - let them age. But I still don't get how that works...
Sit them in a wooden barrel for 10-18 years, bottle 'em and sell them for outrageous prices, just ask my friend mr.whiskey here, he'll tell you all about it!
There are two factors at work.
One is that Google sees a lot of transient pages - somebody starts up a blog, runs it for a bit and then gives up and it all goes away. That makes Google like older stuff better.
Second is that with more elapsed times comes more likelihood of organic links. If it were exponential (and of course it isn't), obviously the longer you give it, the larger the results.
There's some truth in the aging concept for the reasons PCUnix stated, but to those that say that all hubs will do well after a certain period of time I would say it's not true.
My experience is that if a hub is not getting daily search engine hits after 3/4 months (and is not on page 1 or 2 of the search engine results), then it probably needs more work. Yes, you might get lucky and the hub takes off at a later date but to put control back in your own hands I would say look at the hub and see what it needs to make it better.
Maybe some more onpage optimization, maybe a few backlinks, maybe more text, maybe some title tweaking, maybe better tags or maybe all of these things.
Thanks guy, nice answers, especially the whisky.
I'll close this now...
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