Is it better for a title to be the exact keyword, or to have the keyword included in a longer title?
on our hubs
I'm new to HubPages, but from my experiences with internet marketing, it's okay to have the keyword be part of a longer title. Just keep the following in mind...
If your keyword is "dogs" and your title becomes "playing with dogs", when people search for dogs, your article will still come up closer to the top. However, if the keyword you are going for is "happy dogs" you do not want a title "Sometimes I am happy when my dogs are with me". By separating your keywords ("happy" and "dogs" are not right next to each other), you are going to rank lower on the search engines when people search for "happy dogs".
I hope this helps!
by Sally Gulbrandsen3 years ago
Can using the word as a keyword or in the title have a negative impact on traffic. If so, are there any other words, apart from the obvious swear words which will do the same?
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by L M Reid3 years ago
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by Nathan Bernardo4 years ago
It seems to me they are. You find out what's searched on the Internet and put it in the title of your article. But it seems to me, some of it is just logic; What will someone likely type into the search engine? No one...
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