# What is CPM? When looking at the hubpages earnings?

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Pascale1973posted 9 years ago

What is CPM? When looking at the hubpages earnings?

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Judy Razonposted 9 years ago

Cost per thousand impressions.
It is advertising bought on the basis of impression.

The total price paid in a CPM deal is calculated by multiplying the CPM rate by the number of CPM units. For example, one million impressions at \$10 CPM equals a \$10,000 total price.

1,000,000 / 1,000 = 1,000 units
1,000 units X \$10 CPM = \$10,000 total price
The amount paid per impression is calculated by dividing the CPM by 1000. For example, a \$10 CPM equals \$.01 per impression.

\$10 CPM / 1000 impressions = \$.01 per impression

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Insane Mundaneposted 9 years ago

Yeah, CPM is what Judy said it was.  CTR (click through rate) and CPC (cost per click) is what you should be more concerned with. You can have a very high-traffic website, for example, and even if your CPM is decent, you will make very little money.  Actually, I wonder why advertisers even pay for impressions anymore, considering the advertising options that are available these days.    I make almost all of my online money through PPC (pay per click) adverts, although I don't have any on this particular website (HP), at the moment, but I may do so eventually...
At any rate, good luck with the online revenue; cheers!

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christianajohanposted 9 years ago

This means payment in one thousand impressions made from your site page.

Judy is right:

one million impressions at \$10 CPM equals a \$10,000 total price.
1,000,000 / 1,000 = 1,000 units
1,000 units X \$10 CPM = \$10,000 total price
The amount paid per impression is calculated by dividing the CPM by 1000. For example, a \$10 CPM equals \$.01 per impression.
\$10 CPM / 1000 impressions = \$.01 per impression

5. 49
Pascale1973posted 9 years ago

Thank you for all the answers guys, I love this community, everyone is so helpful...

6. 58
skysposted 9 years ago

Well Judy Razon explained very well. I don't need anything remained there to explain about CPM

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zsobigposted 9 years ago

Cost per mille, aka Cost per impressions. Basically it is the amount of money that companies pay for their ad to appear on sites a 1000 times.
I've just finished a hub to answer a very similar question, you can read it here:
http://zsobig.hubpages.com/hub/CPM-and- … dvertising
I hope I could help!

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