Is there some reason the Google ads are not related to the articles they are featured on?
I was looking at my Coconut Bread Pudding article today for comments posted, and noted that the Google ads posted there were for Tree Trimming, Pesticides, and "Is He Cheating on You?" Aren't the ads supposed to be related to your article so people will actually click on them? I wouldn't have clicked on any of those ads myself.
Usually they are related but I guess maybe the ad payers for the ads that may be related to your post has reached their limits.
When we advert with Google Adwords, they have these options :
- limit or exclude to a certain country
- how much is the amount you willing to pay per day.
Once ads are approved by Google to run, they will go according to the amount stated by the account holder per day. Once the limits are reached, Google will stop then carry on the following day with the same budget but maybe this time a different timing. This they go by Pay-Per-Click(PPC).
Its a good way to get fast targetted traffic but comes with a price of course.
The ads that are placed can be related to the subject matter OR to the reader's browser history. So if you recently did a search on gardening, for instance, that tree-trimming ad might appear on the ads you see on the coconut bread pudding page, while I'd see something else.
Sometimes the ads are related to content you've viewed on other pages since Adsense drops cookies on your computer that follow you around. Rest assured visitors to your pages will see ads that are relevant to them -- either matching content that they previously viewed, or the content of your bread pudding page.
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