Why is total number of page views greater than the total number of times impression is served?
I noticed that the total number of page views I have is always greater than total number of impression served in any day. In fact, sometimes twice the number. Can someone explain this to me?
I have the same question and had been confused as well. Are you referring to the stats in GA where the page views under "Behavior-Overview" are higher than that under "Real Time-Overview?" I tried to figure it out an it looks like Real Time Overview counts where(who) the view comes from and Behavior Overview counts each time you get a hit from that location. In other words, each time same searcher visits is counted. I hope someone else will clarify.
Correction: I meant Audience Overview not Real Time Overview.
I don't know really know much about the audience overview and behavior overview you are talking about. All I use to see under my statistics column is "page views". And this usually far greater than the number of times impression is served I.e page v
Audience Overview looks at visits, and Behaviour View looks at Page Views as their default. Page views will always be higher as people may visit more than one page on a single visit.
Your impressions should be 60% of your total views. I think it is an overall average rather than an exact calculation each day.
but even with that, All I use to see under my statistics column is "page views". And this usually far greater than the number of times impression is served I.e page view per day is far greater (like twice) than impression served per day.
Sorry, thought you meant HubPages stats not GA . I think GA counts slide show views, not sure if HP does as it is now hidden. My GA views have always been higher than HP,
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