Ok so to keep this short, approx 25% of my page views are giving a page impression IE an AD showing which gives the chance to be clicked on. This seems low, and has been about 25% for the last 2 months.
Any ideas on how I can increase my Page Impressions per page view ratio would be great.
Thank you for your time in answering, I look forward to reading them.
I'm confused by your question. What stats are you comparing? Normally ads are shown every time someome visits your page (unless you have had ads disabled or google cannot find any ads to display - which is rare) - in fact more than one ad is displayed every time someone visits. Your ad unit impressions should be about 3 times the number of page views.
You will see a difference between your hubpages page view stats and your adsense data because 40% of impressions go to hubpages.
It is good page impressions are coming as we generate income from it.If a user visits the page and clicks the ads then our income goes many times
Impressions = adverts which pay per view, instead of per click.
However payment by impression is very low - often a cent or two per one hundred impressions.
Views on the other hand, are any time someone visits your page and has the opportunity to click.
So I wouldn't recommend targetting impressions - not worth the tiny amount of cents you get. Target clicking customers.
Yes,Wrylit,You are 80% correct.With the more of page impressions only you may expect some clicks. Meaning you can target for clicks. Ultimately all the traffic , we can't expect for clicks. So, it is good to get more impressions in order to get clicks.
It is always good to get page impressions. You may even make little money like a cent or two for every 100 page impressions. Write quality hubs with effective and smart use of keywords to get traffic which will click on ads so that you can make good revenue.
Ad placement is already optimized by YieldBuild. If the hubs are of suitable length and arranged to give room for advertisements in the right places, there is not much more you can do. Ad levels are set to "high" by default.
Thank you all for your statements, will give me something to chew on. I was under the impression that an impression was basicly a visitor that "sees" the ad, vs the ones with the ad blocker software.
Oh and to answer the question above perhaps this will help.
Exact quote from Google.
"A page impression is generated every time a user views a page displaying Google ads. We will count one page impression regardless of the number of ads displayed on that page. For example, if you have a page displaying three ad units and it is viewed twice, you will generate two page impressions and six ad unit impressions."
Therefore if I have 1,000 page views I am only getting about 250 actual page impressions (only 250 people even see the ads) This is what I meant on if there was anyway to get this percentage up. Additional thoughts on this would be great. Thank you all for your help in this matter.
HubPages gets 40% of the page impressions and you get 60%. Your AdSense should show 100% of that 60%.
Where you might be getting confused is that some ads are pay-per-click and others are pay-per-impression -- they're not both -- although your total ad impressions on AdSense should equal that 60% of total.
Where are you getting that hypothetical 1,000 number from? HP's stats? Analytics? HP's stats will never be the same as either AdSense or Analytics. They calculate a page views in different ways.
Now I don't know the particulars for certain, but let's say someone clicks on one of your hubs and then hits the back button before the page even loads. It's possible that HP counts that as a pageview and Analytics/AdSense doesn't.
I am using 1,000 as a good round easy number. I Look at Hubpages 1,000 page views then look at Google Adsense (250 page impressions). Of course this varies but 25% is been a trend now for the last few months.
what a confusing thread!
^ this is the only correct info on page impression
No - that would be describing an ad that was "pay per impression" - not what an impression is.
Where are you getting this 25% metric from? The impression share is a solid 60/40 impression split on Hubpages - if you have any hubs where the ads are disabled then you are also losing impressions there compared to your HP traffic stats (but not in adsense stats)
There is no way to increase your page view to impression stats.
You also have to keep in mind - adsense is showing you page views from a calender date 12PST to 12PST - Hubpages is showing you stats for the last 24 hours (rolling stats)
Browsers using ad blocking software are still very much an insignificant minority - they also would probably be to savvy to be real buyers and clickers anyway
I am looking at my total page views vs the current page impressions.
@lrohner That is just the stats from my personal views per page impressions.
@sunforged Very good point, I did not think about how HP runs it on a 24 hour basis while Adsense runs midnight to midnight.
Ignore my ignorance, thank you for your help folks lol.
by rancidTaste 11 years ago
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