Larger General Hubs vs Smaller, More Specific Hubs?
I was wondering which of these worked better for you. I have one hub that's several thousand words covering one large topic (goalkeeping) that I feel is underperforming. I feel the hubs would rank better if I broke up each section into their own hub, as I understand how important the title is as a ranking factor (and my main title is quite a competitive keyword).
So I guess what I'm asking is, how do smaller more specific hubs compare to large ones? Would it be beneficial to break my Hub up further? Thank you!
Smaller, more specific hubs, perform better. The reason is because people search for specific answers in search engines. Like, someone is more likely to search for 'how to plant green beans' rather than 'how to manage garden vegetables'. But, if you do break up a larger hub, make sure to title each one as if it was it's own topic, rather than calling them part 1 and part 2. Suggesting it's part of a larger work also makes it less searchable. (The internet is fickle.)
I couldn't say it any better than MT. I'd also add that people's attention span may start to waver once they get past 1500-2000 words. I'd break the hub up into at least a few smaller, more specific hubs.
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