When do you use Bold?
Once upon a time, we bolded keywords because we were told that would help us attract The Great Google. Now, bolding keywords is a bad thing that will scare Google away. My question is, under what circumstances is it now smart and safe to use the BOLD function in our hubs?
I do not use bold much anymore, unless I need to emphasis a word or phrase in writing. Instead I use italics and quotation marks to highlight titles and important concepts or H2 tags to make subtitles stand out in text. (Of course HP does this for us with the capsules.)
June, a good rule of thumb is to imagine that you're writing for a print publication.
I was struggling with subheadings a minute ago and wondering the same thing. I don't think I've used bold at all, other than misusing it for subheading in my first few hubs---so now I'm wondering if I fixed those?
The answer before this makes sense to me, and I would take that as a sound rule of thumb. But I'm hoping you get numerous answers to this, as I'm wondering as well.
When writing hubs, the only time I use bold text is for headings and subheadings. At one time, many people would use bold text to emphasize a word or phrase, but most have now gone to using italics for that purpose. Someone more computer literate than myself may say otherwise, but when Google "crawls" a page, I doubt having keywords in bold makes any different. All they're looking for are specific words, not the font type, size, etc.
Brit has a good point. In subtitles or to bring certain key words to the readers attention, but not an entire sentence.
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by Dorsi Diaz 8 years ago
I remember someone saying awhile back that bolding your key words in your hubs helps your traffic. I've done this with alot of my hubs but have no way of knowing if this really helps or not...Does anyone know if this is true?The only thing I don't like about bolding too much is it takes away from...
by doubletappedgear 6 years ago
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by Audrey Selig 3 years ago
When you write an article, do you change keywords as you write to avoid repetition, or at the end?It could overstuff an article providing information on a particular topic.
by avan989 6 years ago
I have notice that in some hubs, people bold their keywords in the beginning paragraph. And then they bold some more keywords throughout their hubs. Is this away to improve your hubs for google?
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