When do you use Bold?

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   junecampbellposted 3 years ago

   When do you use Bold?
   
   Once upon a time, we bolded keywords because we were told that would help us attract The Great Google. Now, bolding keywords is a bad thing that will scare Google away. My question is, under what circumstances is it now smart and safe to use the BOLD function in our hubs?

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2. 77

   lakeerieartistsposted 3 years ago

   I do not use bold much anymore, unless I need to emphasis a word or phrase in writing. Instead I use italics and quotation marks to highlight titles and important concepts or H2 tags to make subtitles stand out in text. (Of course HP does this for us with the capsules.)

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      junecampbellposted 3 years agoin reply to this

      Thanks. I think all the commenters made valid points, but your answer is succinct and to the point.

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   BritFloridaposted 3 years ago

   June, a good rule of thumb is to imagine that you're writing for a print publication.

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4. 78

   RockyMountainMomposted 3 years ago

   I was struggling with subheadings a minute ago and wondering the same thing.  I don't think I've used bold at all, other than misusing it for subheading in my first few hubs---so now I'm wondering if I fixed those?
   
   The answer before this makes sense to me, and I would take that as a sound rule of thumb.  But I'm hoping you get numerous answers to this, as I'm wondering as well.

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   sheilamyersposted 3 years ago

   When writing hubs, the only time I use bold text is for headings and subheadings. At one time, many people would use bold text to emphasize a word or phrase, but most have now gone to using italics for that purpose. Someone more computer literate than myself may say otherwise, but when Google "crawls" a page, I doubt having keywords in bold makes any different. All they're looking for are specific words, not the font type, size, etc.

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   favoredposted 3 years ago

   Brit has a good point.  In subtitles or to bring certain key words to the readers attention, but not an entire sentence.

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      lakeerieartistsposted 3 years agoin reply to this

      I don't think you should bold keyword or phrases anymore. Best to just use bold as emphasis in rare cases.

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