CPM dropping significantly this week

Jump to Last Post 1-11 of 11 discussions (41 posts)
  1. TIMETRAVELER2 profile image98
    TIMETRAVELER2posted 23 months ago

    I understand how CPMs work, but am a bit concerned that on my main site, they've dropped significantly in the past few days.  Earlier this month they were extremely high, so am wondering what's going on...especially since on my second site, which earns very little and has far fewer page views, the CPMs are going up!  Anybody else seeing this?

    1. HoneyBB profile image95
      HoneyBBposted 23 months agoin reply to this

      Mine dropped too. Hopefully tomorrow will be much better.

      1. eugbug profile image98
        eugbugposted 23 months agoin reply to this

        Seems to very rollerecoasteresque. I can't make any sense of it. On a positive note traffic is rising, so it compensates.

        1. HoneyBB profile image95
          HoneyBBposted 23 months agoin reply to this

          Yes, rollercoasteresque is the perfect description...same here...and my impressions have been going up too so it does help a little.

    2. sallybea profile image95
      sallybeaposted 23 months agoin reply to this

      Mine is the highest I have ever seen and views are increasing at long last. Amazon sales have also been amazing too.  I am just counting my blessings.

      1. Sherry Hewins profile image94
        Sherry Hewinsposted 23 months agoin reply to this

        Me too

        1. whereyouwatch profile image82
          whereyouwatchposted 23 months agoin reply to this

          Yup, me too.

    3. JoannaBlackburn profile image85
      JoannaBlackburnposted 23 months agoin reply to this

      I have had the best week since I started on here.  I'm not sure how CMPs work, but my views have increased way beyond my wildest dreams.

    4. Trihorus profile image86
      Trihorusposted 23 months agoin reply to this

      I don't know what CMPs are but surely even I've seen a rise in traffic lately. smile

      1. EricFarmer8x profile image98
        EricFarmer8xposted 23 months agoin reply to this

        CPM stands for cost per mile or cost per impression. It is an online advertising term that tells you how much money you would make from 1000 ad impressions. So whatever your CPM is that is about how much you would make from 1000 impressions.

        Note that I said 1000 impressions as not every viewer sees an ad! I have found for me about 40% of my viewers see ads. I imagine things like adblockers and the internet browsers they are using factor in here.

        1. Trihorus profile image86
          Trihorusposted 23 months agoin reply to this

          Thank you! big_smile

      2. TIMETRAVELER2 profile image98
        TIMETRAVELER2posted 23 months agoin reply to this

        CPM means "cents per thousand impressions" and is the amount of money advertisers pay to place their ads on your articles.  They compete in an auction and the winners are the ones whose ads go on your sites.

        CPM is very important because it is one of the ways we earn money here.  So, someone earning, say $1 as opposed to $15 for CPMs on any given day is going to make one heck of a lot less money!

        If you go to your Earnings page and scroll down you'll see how  many impressions you get in a given day, your CPM average and how much  you make.

        1. Trihorus profile image86
          Trihorusposted 23 months agoin reply to this

          Thanks a lot, I hadn't checked that before. smile

  2. Shesabutterfly profile image96
    Shesabutterflyposted 23 months ago

    I'm seeing the same thing. My CPM's started out about the same as the end of last month. I saw about a 2 week dip, but the lower CPM's were not as low as February's lows. I had a good 3 day weekend, but they are going back down again. For me February and March CPM's have been all over the place, but March has been more stable. February had a bigger span between my lowest and highest CPM.

  3. Ryan Cornelius profile image79
    Ryan Corneliusposted 23 months ago

    Same here.

  4. EricFarmer8x profile image98
    EricFarmer8xposted 23 months ago

    Things have gotten quite low for me as well. I have the most views ever this month though, so that makes up for the lower cost per mile (CPM). I figure things will go up eventually, and right now I am trying to focus on writing more.

  5. lobobrandon profile image90
    lobobrandonposted 23 months ago

    It's not just you. The CPM on March 20th was 50% of what it was for the previous week. March 21st recovered a bit. It's still very high though, just lower than the amazingly high CPM's. I'm kind of sad about it, but this is still better than expected.

    I personally thought it was due to my non-product related hubs getting more views over the past few days that the overall CPM dropped, thanks for bringing this up.

    1. TIMETRAVELER2 profile image98
      TIMETRAVELER2posted 23 months agoin reply to this

      Mine started dropping on Monday and to date have dipped about 20% of what they were on that date...a bit lower each day.  I thought I was finally coming into my season, but perhaps it's a bit too soon for that.

      1. lobobrandon profile image90
        lobobrandonposted 23 months agoin reply to this

        Yes Monday was the lowest of the week for me. It started declining a few days earlier, but it was still above the most I ever had until 2017 end. But then on Monday it dropped to below my first year on HP level (which was the best for me until 2018). So I still say the CPMs are amazing, just not the highest ever.

        1. TIMETRAVELER2 profile image98
          TIMETRAVELER2posted 23 months agoin reply to this

          I also noticed that my adsense earnings have dropped quite a bit the past few days.  Even though they are my secondary earnings source, they should be doing better than this.  This makes me think that something is happening with the advertisers across the board.  CPMs, while still good are now getting down to where they were before we joined with Maven, while at the same time, views are up quite a bit.  However, it seems the higher the views go, the worse the CPMs go.  Makes you want to stop writing for awhile.  BTW...on my second site it is just the opposite.  Views are just so so but CPMs remain high.  In fact , as of yesterday, they are $4 higher than on my main site. Kind of discouraging.

          1. lobobrandon profile image90
            lobobrandonposted 23 months agoin reply to this

            Interesting about the other account. It does seem like the CPM is inversely proportional to the views, but I doubt it. I feel that too, very often when I have an increase in views my CPM goes down.

  6. Gregory DeVictor profile image95
    Gregory DeVictorposted 23 months ago

    My page views have hit all time records this week but my earnings are another story. Terrible eanings. The good news though is that much of ny traffic is from Google.

  7. Beth Eaglescliffe profile image98
    Beth Eaglescliffeposted 23 months ago

    When my CPM's change significantly, I take a look at where my traffic is coming from. I find that if traffic is suddenly coming from a low income country, my CPM's drop. Maybe the advertiser's pay less? I don't know, but that's my theory. The same also seems to happen in reverse - the more traffic I get from the US, the better my CPM.

    1. eugbug profile image98
      eugbugposted 23 months agoin reply to this

      Which is why a sudden surge in traffic can pull down the quoted CPM. It's an average for the day if I'm not mistaken?

      1. lobobrandon profile image90
        lobobrandonposted 23 months agoin reply to this

        Yes it is. But my traffic sources are the same in terms of percentages. Most of it is from Google USA

  8. Ansel Pereira profile image94
    Ansel Pereiraposted 23 months ago

    It keeps fluctuating at my end, some days it's good some days it's not.

  9. whereyouwatch profile image82
    whereyouwatchposted 23 months ago

    Really curious as to what your CPMs are...

    1. TIMETRAVELER2 profile image98
      TIMETRAVELER2posted 23 months agoin reply to this

      It's against the TOS for us to share info like this, but I can tell you that they are quite high, even when they drop.  However, I'm in my  6th year here at HP, so it's taken a long time to build my site up to the point where I'm finally earning some decent money.  This doesn't happen overnight.

      1. HoneyBB profile image95
        HoneyBBposted 23 months agoin reply to this

        I'm pretty sure Paul said before that Hubpages has no rules against sharing your earnings information; however, I believe Google does so probably not a good idea to share Google AdSense earnings. I'm not sure if sharing your earnings with others could bring about anything negative so might not be a good idea whether it's allowed or not.

        1. EricFarmer8x profile image98
          EricFarmer8xposted 23 months agoin reply to this

          I wouldn't have much to share anyways as I need to build up viewers first. My earnings have been the highest this month though because of the views.

        2. lobobrandon profile image90
          lobobrandonposted 23 months agoin reply to this

          It was recently stated by the team that sharing CPM is not allowed. Total earnings from the HP ads program are fine, but not CPMs

        3. TIMETRAVELER2 profile image98
          TIMETRAVELER2posted 23 months agoin reply to this

          The TOS clearly states that we are not to discuss earnings and to do so can get you banned.

        4. Rochelle Frank profile image91
          Rochelle Frankposted 23 months agoin reply to this

          Find a direct copied quote that refutes the quote below:
          (it is copied from the Terms of Service under the heading "Payments")

          "You acknowledge and agree that You will not publicly disclose Your payments or Earned Balance (including any subcomponents thereof) from the HubPages Earnings Program without prior written consent of HubPages."

          I have posted this here several times
          If you interpret it differently and want to take the chance, go ahead.

          1. lobobrandon profile image90
            lobobrandonposted 23 months agoin reply to this

            We do have written consent on the forums. Does that count? I won't disclose mine, just putting forth the other side of the argument.

            1. HoneyBB profile image95
              HoneyBBposted 23 months agoin reply to this

              Thanks for bringing this up. I knew I saw consent from Paul in the forums but I couldn't find it to share. I started to worry I misinformed people.

            2. TIMETRAVELER2 profile image98
              TIMETRAVELER2posted 23 months agoin reply to this

              Show me.  I have never heard of this before and do not think we have consent to share our earnings here as per Rochelle's quote from the TOS.

              1. lobobrandon profile image90
                lobobrandonposted 23 months agoin reply to this

                I can't find it, only two pages show on the forum. If you don't believe you can ask yourself. Paul and Matt have said this. Matt clarified this only a few days ago.

                Rochelle pointed the same thing out to Matt, questioning him about the TOS. I don't think we got an answer to that.

                1. TIMETRAVELER2 profile image98
                  TIMETRAVELER2posted 23 months agoin reply to this

                  I have already emailed the team for clarification, but I truly believe that the quote she posted says it all.

  10. Glenn Stok profile image98
    Glenn Stokposted 23 months ago

    The original issue in this thread concerns me... "CPM dropping significantly this week"

    I hope it's not due to the Spammy Pop-ups I just reported...

    https://hubpages.com/community/forum/33 … -happening

    1. lobobrandon profile image90
      lobobrandonposted 23 months agoin reply to this

      My CPM is back up today.

  11. eugbug profile image98
    eugbugposted 23 months ago

    Mine too, by 25% Although views are down a bit.

 
working

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://maven.io/company/pages/privacy

Show Details
Necessary
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Features
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Marketing
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Statistics
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)