CPM dropping significantly this week

1. 89

   TIMETRAVELER2posted 5 years ago

   I understand how CPMs work, but am a bit concerned that on my main site, they've dropped significantly in the past few days.  Earlier this month they were extremely high, so am wondering what's going on...especially since on my second site, which earns very little and has far fewer page views, the CPMs are going up!  Anybody else seeing this?

   replyreport
   1. 93

      HoneyBBposted 5 years agoin reply to this

      Mine dropped too. Hopefully tomorrow will be much better.

      replyreport
      1. 96

         eugbugposted 5 years agoin reply to this

         Seems to very rollerecoasteresque. I can't make any sense of it. On a positive note traffic is rising, so it compensates.

         replyreport
         1. 93

            HoneyBBposted 5 years agoin reply to this

            Yes, rollercoasteresque is the perfect description...same here...and my impressions have been going up too so it does help a little.

            replyreport
   2. 95

      sallybeaposted 5 years agoin reply to this

      Mine is the highest I have ever seen and views are increasing at long last. Amazon sales have also been amazing too.  I am just counting my blessings.

      replyreport
      1. 92

         Sherry Hewinsposted 5 years agoin reply to this

         Me too

         replyreport
         1. 78

            whereyouwatchposted 5 years agoin reply to this

            Yup, me too.

            replyreport
   3. 85

      JoannaBlackburnposted 5 years agoin reply to this

      I have had the best week since I started on here.  I'm not sure how CMPs work, but my views have increased way beyond my wildest dreams.

      replyreport
   4. 71

      Trihorusposted 5 years agoin reply to this

      I don't know what CMPs are but surely even I've seen a rise in traffic lately.

      replyreport
      1. 95

         EricFarmer8xposted 5 years agoin reply to this

         CPM stands for cost per mile or cost per impression. It is an online advertising term that tells you how much money you would make from 1000 ad impressions. So whatever your CPM is that is about how much you would make from 1000 impressions.
         
         Note that I said 1000 impressions as not every viewer sees an ad! I have found for me about 40% of my viewers see ads. I imagine things like adblockers and the internet browsers they are using factor in here.

         replyreport
         1. 71

            Trihorusposted 5 years agoin reply to this

            Thank you!

            replyreport
      2. 89

         TIMETRAVELER2posted 5 years agoin reply to this

         CPM means "cents per thousand impressions" and is the amount of money advertisers pay to place their ads on your articles.  They compete in an auction and the winners are the ones whose ads go on your sites.
         
         CPM is very important because it is one of the ways we earn money here.  So, someone earning, say $1 as opposed to $15 for CPMs on any given day is going to make one heck of a lot less money!
         
         If you go to your Earnings page and scroll down you'll see how  many impressions you get in a given day, your CPM average and how much  you make.

         replyreport
         1. 71

            Trihorusposted 5 years agoin reply to this

            Thanks a lot, I hadn't checked that before.

            replyreport
2. 96

   Shesabutterflyposted 5 years ago

   I'm seeing the same thing. My CPM's started out about the same as the end of last month. I saw about a 2 week dip, but the lower CPM's were not as low as February's lows. I had a good 3 day weekend, but they are going back down again. For me February and March CPM's have been all over the place, but March has been more stable. February had a bigger span between my lowest and highest CPM.

   replyreport
3. 55

   Ryan Corneliusposted 5 years ago

   Same here.

   replyreport
4. 95

   EricFarmer8xposted 5 years ago

   Things have gotten quite low for me as well. I have the most views ever this month though, so that makes up for the lower cost per mile (CPM). I figure things will go up eventually, and right now I am trying to focus on writing more.

   replyreport
5. 88

   lobobrandonposted 5 years ago

   It's not just you. The CPM on March 20th was 50% of what it was for the previous week. March 21st recovered a bit. It's still very high though, just lower than the amazingly high CPM's. I'm kind of sad about it, but this is still better than expected.
   
   I personally thought it was due to my non-product related hubs getting more views over the past few days that the overall CPM dropped, thanks for bringing this up.

   replyreport
   1. 89

      TIMETRAVELER2posted 5 years agoin reply to this

      Mine started dropping on Monday and to date have dipped about 20% of what they were on that date...a bit lower each day.  I thought I was finally coming into my season, but perhaps it's a bit too soon for that.

      replyreport
      1. 88

         lobobrandonposted 5 years agoin reply to this

         Yes Monday was the lowest of the week for me. It started declining a few days earlier, but it was still above the most I ever had until 2017 end. But then on Monday it dropped to below my first year on HP level (which was the best for me until 2018). So I still say the CPMs are amazing, just not the highest ever.

         replyreport
         1. 89

            TIMETRAVELER2posted 5 years agoin reply to this

            I also noticed that my adsense earnings have dropped quite a bit the past few days.  Even though they are my secondary earnings source, they should be doing better than this.  This makes me think that something is happening with the advertisers across the board.  CPMs, while still good are now getting down to where they were before we joined with Maven, while at the same time, views are up quite a bit.  However, it seems the higher the views go, the worse the CPMs go.  Makes you want to stop writing for awhile.  BTW...on my second site it is just the opposite.  Views are just so so but CPMs remain high.  In fact , as of yesterday, they are $4 higher than on my main site. Kind of discouraging.

            replyreport
            1. 88

               lobobrandonposted 5 years agoin reply to this

               Interesting about the other account. It does seem like the CPM is inversely proportional to the views, but I doubt it. I feel that too, very often when I have an increase in views my CPM goes down.

               replyreport
6. 96

   Gregory DeVictorposted 5 years ago

   My page views have hit all time records this week but my earnings are another story. Terrible eanings. The good news though is that much of ny traffic is from Google.

   replyreport
7. 97

   Beth Eaglescliffeposted 5 years ago

   When my CPM's change significantly, I take a look at where my traffic is coming from. I find that if traffic is suddenly coming from a low income country, my CPM's drop. Maybe the advertiser's pay less? I don't know, but that's my theory. The same also seems to happen in reverse - the more traffic I get from the US, the better my CPM.

   replyreport
   1. 96

      eugbugposted 5 years agoin reply to this

      Which is why a sudden surge in traffic can pull down the quoted CPM. It's an average for the day if I'm not mistaken?

      replyreport
      1. 88

         lobobrandonposted 5 years agoin reply to this

         Yes it is. But my traffic sources are the same in terms of percentages. Most of it is from Google USA

         replyreport
8. 96

   Ansel Pereiraposted 5 years ago

   It keeps fluctuating at my end, some days it's good some days it's not.

   replyreport
9. 78

   whereyouwatchposted 5 years ago

   Really curious as to what your CPMs are...

   replyreport
   1. 89

      TIMETRAVELER2posted 5 years agoin reply to this

      It's against the TOS for us to share info like this, but I can tell you that they are quite high, even when they drop.  However, I'm in my  6th year here at HP, so it's taken a long time to build my site up to the point where I'm finally earning some decent money.  This doesn't happen overnight.

      replyreport
      1. 93

         HoneyBBposted 5 years agoin reply to this

         I'm pretty sure Paul said before that Hubpages has no rules against sharing your earnings information; however, I believe Google does so probably not a good idea to share Google AdSense earnings. I'm not sure if sharing your earnings with others could bring about anything negative so might not be a good idea whether it's allowed or not.

         replyreport
         1. 95

            EricFarmer8xposted 5 years agoin reply to this

            I wouldn't have much to share anyways as I need to build up viewers first. My earnings have been the highest this month though because of the views.

            replyreport
         2. 88

            lobobrandonposted 5 years agoin reply to this

            It was recently stated by the team that sharing CPM is not allowed. Total earnings from the HP ads program are fine, but not CPMs

            replyreport
         3. 89

            TIMETRAVELER2posted 5 years agoin reply to this

            The TOS clearly states that we are not to discuss earnings and to do so can get you banned.

            replyreport
         4. 91

            Rochelle Frankposted 5 years agoin reply to this

            Find a direct copied quote that refutes the quote below:
            (it is copied from the Terms of Service under the heading "Payments")
            
            "You acknowledge and agree that You will not publicly disclose Your payments or Earned Balance (including any subcomponents thereof) from the HubPages Earnings Program without prior written consent of HubPages."
            
            I have posted this here several times
            If you interpret it differently and want to take the chance, go ahead.

            replyreport
            1. 88

               lobobrandonposted 5 years agoin reply to this

               We do have written consent on the forums. Does that count? I won't disclose mine, just putting forth the other side of the argument.

               replyreport
               1. 93

                  HoneyBBposted 5 years agoin reply to this

                  Thanks for bringing this up. I knew I saw consent from Paul in the forums but I couldn't find it to share. I started to worry I misinformed people.

                  replyreport
               2. 89

                  TIMETRAVELER2posted 5 years agoin reply to this

                  Show me.  I have never heard of this before and do not think we have consent to share our earnings here as per Rochelle's quote from the TOS.

                  replyreport
                  1. 88

                     lobobrandonposted 5 years agoin reply to this

                     I can't find it, only two pages show on the forum. If you don't believe you can ask yourself. Paul and Matt have said this. Matt clarified this only a few days ago.
                     
                     Rochelle pointed the same thing out to Matt, questioning him about the TOS. I don't think we got an answer to that.

                     replyreport
                     1. 89

                        TIMETRAVELER2posted 5 years agoin reply to this

                        I have already emailed the team for clarification, but I truly believe that the quote she posted says it all.

                        replyreport
10. 95

    Glenn Stokposted 5 years ago

    The original issue in this thread concerns me... "CPM dropping significantly this week"
    
    I hope it's not due to the Spammy Pop-ups I just reported...
    
    https://hubpages.com/community/forum/33 … -happening

    replyreport
    1. 88

       lobobrandonposted 5 years agoin reply to this

       My CPM is back up today.

       replyreport
11. 96

    eugbugposted 5 years ago

    Mine too, by 25% Although views are down a bit.

    replyreport