I know some people are struggling with the new Q & A feature. I am simply trying to figure out the best use of my time. I have been writing detailed answers between 600 - 900 words each. To add more words would really have to go beyond the scope of the question. Yet while I've only answered a few so far, I could see creating an entire hub by doing just that. At the same time, I wonder if a stand alone page with only 600 - 900 words will ever have a shot at getting a decent index rank especially given it lacks the meta data used in an actual hub. To put a ton of time and effort into an answer that won't get a ton of views when it could be turned into a full hub with just a bit more effort that has a better shot at views seems counterproductive. I realize that the A/B test is still going on but I don't think the results will impact this question. If the article itself is getting a good number of views but a highly related answer to a question is getting next to no views is it worth the time to create answers instead of hubs?
Natalie, That’s why the A/B test is being done—to determine if the stand-alone pages rank just as well as, or better than, the original hub with the Q&A added to it. You can check the success of your own Q&A with the custom report in Google Analytics that I described in my tutorial.
Hope your trip home from the conference went well.
Glen - thanks for the response. I checked the report which is why I'm questioning it. I've gotten one or two views for answers on questions about hubs that average several hundred views a day. I know there isn't a good way to figure this out but I'd like to get a feel for whether an answer shorter than 1000 words will perform as well as a hub of 1400 - 1500 words which would just be a little more work.
Do you think the lack of meta data makes much of a difference?
My trip home was good - met several interesting people and even got in a bit early! Hope your trip home was as good and you've readjusted to being back.
The lack of metadata and the fact that the URL is not structured very well does make a lot of difference. If you compare the exact same content on a well-structured page you would rank a lot better. Also, don't forget the fact that similar pages on the same niche site compete with each other. Right now I am struggling to get to page 1 of search (ranked number 12) because another dengarden article is ranking number 13. If that article didn't exist, I would be on page 1 for sure. I say for sure because I tested similar stuff out on my own website and others have too.
I think we just need to await the A/B tests to see what is actually happening.
by Suzanne Day 11 years ago
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