What is the difference between "page views" and "impressions".
Every time someone opens up one of your articles, it is a page view.
If the person reads the first line, does not like it, and bounces back even before the ads have time to load, it is not an impression.
Impressions only occur when someone is on your article long enough to look at the ads. If they are using an ad blocker you will have a page view but will not have an impression.
(I think that those people who click on their own articles all the time are getting page views but not impressions. When someone edits an article and tells you that the page views have gone up, that does not mean much. They are responsible for at least one page view, and search engines like Google will visit the page when it is updated.)
There is probably a lot more info that I am not including. Anyone feel like helping?
This is enlightening. I didn't know know this.
Rochelle,
Keeping all these terms straight is crazy. Page views and impressions are the same in meaning and used interchangeably sometimes to indicate the number of website visits.
Thank You, Dr. Mark. That clears it up quite a bit.
Thanks, Kenna, I thought that too at first, and they are close to being the same, but I noticed some differences. I think Dr. Mark has explained it.
Impressions are the number of times an ad is displayed on a user’s screen.
Page views are the number of times any page is displayed on a user’s screen
Sometimes these numbers are the same, but the number of impressions is usually lower than the number of page views.
Thanks. Got it. My impressions are quite a bit lower than my views, but now I can see why.
A page can display multiple ads. So I am not sure page views should always higher than impression. If a page serve five ads, then page view is 1 and impression is 5. I am not denying Kenna McHugh, but I have this doubt always.
sirama: It is an interesting thought... but I am pretty sure that landing and lingering on a page with ads, no matter how many ads, only counts as one impression. I would hope you are right because it does make some sense, but I doubt we could be so lucky.
I would suspect if there are four ads on a page, and the viewer scrolls down the page and sees more than one ad, it should count as more impressions.
by jasoncox83 14 years ago
Ok so to keep this short, approx 25% of my page views are giving a page impression IE an AD showing which gives the chance to be clicked on. This seems low, and has been about 25% for the last 2 months.Any ideas on how I can increase my Page Impressions per page view ratio would be great.Thank you...
by Eugene Brennan 2 years ago
Even taking into account Hubpages' share, with the amount of ads, shouldn't it be a multiple of views? I reckon, there should be about 6 impressions per article, but instead, there's only about .5 on average.
by Barbara Fitzgerald 2 years ago
Okay - It seems there was an update to the definition of our earnings. I cannot say when it occurred.Basically we are paid for pageviews. One payment per view of article, regardless of how many ads are delivered to the reader, unless they back out before the first ad is actually viewed. Then we...
by Quotes Lover 11 years ago
My page views for 23 Nov were 4,082 and the ad Impressions were counted only 948. This glitch is disturbing my HP earning from the last three days. Kindly resolve this issue as soon as possible.
by Gary Bourgeault 4 weeks ago
I check my dashboard a couple times a day, and recently I noticed that several of my articles are no longer counting views. I know this because it shows no views in the last 30 days, when in fact I've seen views on each of the articles during that time on a consistent basis.
by Jackie Grant 7 years ago
So I was checking my adsense reports and when I go to view the site report for wehavekids.com I only see about 5% of the page views that are showing on my account totals in Hubpages. I thought that there was an adsense ad on every page or am I wrong in thinking this (or just missing something!)?
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