I should know this, but . . .

1. 99

   Rochelle Frankposted 6 years ago

   What is the difference between "page views" and "impressions".

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2. 100

   DrMark1961posted 6 years ago

   Every time someone opens up one of your articles, it is a page view.
   If the person reads the first line, does not like it, and bounces back even before the ads have time to load, it is not an impression.
   Impressions only occur when someone is on your article long enough to look at the ads. If they are using an ad blocker you will have a page view but will not have an impression.
   (I think that those people who click on their own articles all the time are getting page views but not impressions. When someone edits an article and tells you that the page views have gone up, that does not mean much. They are responsible for at least one page view, and search engines like Google will visit the page when it is updated.)
   There is probably a lot more info that I am not including. Anyone feel like helping?

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   1. 74

      Isivwe Muoboposted 6 years agoin reply to this

      This is enlightening. I didn't know know this.

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3. 84

   Kenna McHughposted 6 years ago

   Rochelle,
   Keeping all these terms straight is crazy.  Page views and impressions are the same in meaning and used interchangeably sometimes to indicate the number of website visits.

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4. 99

   Rochelle Frankposted 6 years ago

   Thank You, Dr. Mark. That clears it up quite a bit.
   Thanks, Kenna, I thought that too at first,  and they are close to being the same, but I noticed some differences. I think Dr. Mark has explained it.

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5. 84

   Kenna McHughposted 6 years ago

   Impressions are the number of times an ad is displayed on a user’s screen.
   Page views are the number of times any page is displayed on a user’s screen
   Sometimes these numbers are the same, but the number of impressions is usually lower than the number of page views.

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   1. 99

      Rochelle Frankposted 6 years agoin reply to this

      Thanks. Got it. My impressions are quite a bit lower than my views, but now I can see why.

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   2. 96

      siramaposted 6 years agoin reply to this

      A page can display multiple ads. So I am not sure page views should always  higher than impression. If a page serve five ads, then page view is 1 and impression is 5. I am not denying Kenna McHugh, but I have this doubt always.

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      1. 99

         Rochelle Frankposted 6 years agoin reply to this

         sirama: It is an interesting thought... but I am pretty sure that landing and lingering on a page with ads, no matter how many ads, only counts as one impression. I would hope you are right because it does make some sense, but I doubt we could be so lucky.

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6. 84

   Kenna McHughposted 6 years ago

   I would suspect if there are four ads on a page, and the viewer scrolls down the page and sees more than one ad, it should count as more impressions.

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