Low Competition Titles With Bad Grammar

1. 65

   eugbugposted 5 years ago

   So using Ubersuggest, I discovered a title for an article with high search volume and relatively low competition. The problem is that the grammar isn't correct for the two word search term. There's an "s" at the end of the first word (searchers thinking it should be the possessive form, but leaving out the apostrophe, however because the first word is plural, it should either revert to the singular and have no "s" or an apostrophe after the plural "s"). The correct search term without the s or with an s' has zero search volume (or maybe it isn't accounted for by Ubersuggest).
   Any thoughts on this?

   replyreport
2. 66

   lobobrandonposted 5 years ago

   When people search on Google they are not putting in the right punctuation, period. Google is smart enough to know better. Whether your article has an apostrophe or not it's not going to change rankings for that reason alone.

   replyreport
   1. 65

      eugbugposted 5 years agoin reply to this

      So if the two word term has traffic of 12,000 per month and low competition, do you think that's good enough reason to use it in the title (putting in the apostrophe or whatever)?

      replyreport
      1. 70

         Kierstin Gunsbergposted 5 years agoin reply to this

         I think so. Lobobrandon is right, when people are Googling they're not using proper grammar. I do title my articles to be in line with search terms, not proper grammar, and I think it helps me.

         replyreport
3. 86

   Robinposted 5 years ago

   Always use the proper punctuation and try to make your title as conversational as possible.  If you google the search term you want to target, you'll notice that the titles will likely be more conversational and grammatically correct.  The way you beat these articles is with better content, not a highly-optimized and possibly grammatically-incorrect title.

   replyreport
   1. 65

      eugbugposted 5 years agoin reply to this

      Ok. On the subject of content, are lots of relevant photos good enough as a substitute for textual content? (I'm thinking of articles which some day could be indexed by non-Google search engines and understood by non-English speakers). On a "How To" type guide, pictures can be sufficient without the necessity of text.

      replyreport
4. 86

   Robinposted 5 years ago

   Relevant photos are great!  If you can add both original photos and text in how-tos, that's the best.  Be sure to accurately describe your photos in the caption field.  Your how-tos are awesome, Eugene!

   replyreport
   1. 65

      eugbugposted 5 years agoin reply to this

      Thanks (blushing!). I'm really thinking about Baidu and similar,  indexing niche site articles. They only really want Chinese language webpages though, but if guides were mostly pictorial, maybe that would be a workaround? How would advertising work on the pages though?

      replyreport
5. 86

   Robinposted 5 years ago

   I believe that most ad dollars are spent on english speaking sites, so I would focus on those for now.  Photo tutorials are great, but I would add written content to optimize.

   replyreport
6. 86

   Robinposted 5 years ago

   On a related note, Google just updated their image search results.  Worth checking out and watching your articles that get traffic from image search

   replyreport